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Review summary

Created with AI, based on recent reviews

Looking at 133 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, helpfulness, and non-pressured approach, making the car-buying process smooth and enjoyable. The service provided is frequently highlighted as excellent, with many appreciating the efficiency and ease of their overall experience, including exceptional after-sales support and swift resolution of issues. Reviewers also commend the positive user experience, noting clear communication and well-prepared visits. However, some customers also noted issues with the product, such as discovering scratches on car wheels after purchase or experiencing significant mechanical and electrical problems shortly after buying a vehicle, leading to frustration and repeated repairs. A few other people also felt that the customer service was occasionally poor, citing instances of unfulfilled promises for callbacks or being misinformed about appointment details.

What people talk about most

Staff

Consumers find staff to be positive, highlighting their helpfulness, professionalism, and friendly approach.... See more

Service

Customers consistently note positive experiences with service. Many reviewers praise the professional,... See more

Product

Reviewers highlight ambiguous aspects of product. Many customers express satisfaction, praising the high... See more

Customer service

Users describe positive interactions with customer service. Many customers praise the exceptional... See more

User experience

Reviewers mention positive feedback about user experience. Customers consistently describe the buying process... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Although I didn't end up buying a car from there - it was only because something else came up at the right time somewhere else. I have never felt so looked after in my search for a car - perso... See more

Rated 5 out of 5 stars

Comms were great, the team worked together really well and we were very well looked after. Kudos to Robert, Aaron and sales manager Michael. Best car-buying experience I've had in a long motoring car... See more

Company replied

Rated 5 out of 5 stars

My experience at EMG Mazda Cambridge was very good. The sales team (Ryan P) looked after us, sharing the right amount of information without pushing options we did not need. The test drive was relax... See more

Company replied

Rated 5 out of 5 stars

Great experience from start to finish. We travelled from outside Cambridge with our kids, and everything was well prepared for our visit, which made the day much easier for us as a family. Thank you... See more

Company replied


Company details

  1. Vehicles & Transportation

Written by the company

The home of @Kia, @Mazda, @Nissan & @Mitsubishi. Franchised Service Centre for teh above and #Citroen, #Hyundai, #Fiat & #Ford


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

356 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 92% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

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Rated 5 out of 5 stars

I had my last car for over 10 years so…

I had my last car for over 10 years so was very anxious purchasing a new car as it's a big investment for me. But by January 2026, I eventually found the right car at EMG Huntingdon. The Sales Consultant Alex Minall was exceptional in his professionalism and level of customer care. Alex and his colleagues were very sensitive and supportive throughout the whole process and I am so pleased with my purchase. Thank you to EMG Huntingdon and extra Thanks to Alex for being so understanding and making this a really positive experience.

January 20, 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Thank you so much for taking the time to share your experience with EMG Huntingdon.

Purchasing a new car after 10 years is a big decision, so we completely understand how important it was for you to feel comfortable and supported. We’re delighted to hear that Alex Minall provided exceptional professionalism and customer care throughout, and that both he and the team helped make the process a positive and reassuring one.

Your kind words will mean a great deal to Alex and the wider team. Congratulations on finding the right car, and we wish you many happy years of motoring ahead!

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Rated 5 out of 5 stars

Friendly Service and efficient

Friendly Service, speedy too.

He spent a good amount of time go through things via a video he made of the car. Paul Gowers is friendly and informative.

February 7, 2026
Unprompted review
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Reply from Emg Motor Group

Thank you for your great feedback.

We’re so pleased to hear you found the service both friendly and efficient. It’s fantastic that Paul Gowers took the time to create a detailed video and guide you through everything — we know how helpful that can be when making a decision.

We’ll be sure to pass on your kind words to Paul. Wishing you many happy miles ahead!

Rated 5 out of 5 stars

It was the right car at the right price

It was the right car at the right price. The staff were friendly, helpful, professional and genuine. The made the purchase process relaxed, straight forward and enjoyable.

February 7, 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Thank you for your wonderful feedback.

We’re delighted to hear you found the right car at the right price and that our team made the whole experience relaxed, straightforward and enjoyable. Providing friendly, professional and genuine service is exactly what we aim for, so it’s great to know that came across.

We really appreciate your support and wish you many happy miles in your new car!

Rated 5 out of 5 stars

I'd recommend EMG Haverhill to anyone…

I'd recommend EMG Haverhill to anyone because friendly and knowledgeable staff. No pressure to make you buy anything.

February 2, 2026
Unprompted review
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Reply from Emg Motor Group

Thank you for your kind recommendation of EMG Haverhill.

We’re delighted to hear you found the team friendly and knowledgeable, and that you felt no pressure during your visit. Creating a relaxed and informative environment is exactly what we strive for.

We really appreciate your support and hope to welcome you back again in the future!

Rated 5 out of 5 stars

Exceptional service at Bury St Edmunds…

Exceptional service at Bury St Edmunds had a Ford recall on our motorhome booked in the next day and repair done quickly and professionally.
High Recommend the service department great customer service.

February 5, 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Thank you for your fantastic feedback about our team in Bury St Edmunds.

We’re so pleased to hear that your Ford recall was booked in promptly and completed quickly and professionally. Providing efficient service and great customer care is exactly what our team strives for, so your recommendation means a great deal.

Thank you again for taking the time to share your experience — we’re always here if you need us in the future.

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Rated 5 out of 5 stars

Highly reccomend

Nicky Gregory has made buying a car from Emg haverhill really easy throughout, she has been there every step of the way, is very knowledgeable. I would highly recommend.

December 10, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Ruth, we're so glad that we were able to go above and beyond your expectations! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

Rated 4 out of 5 stars

Very helpful and honest team at EMG

Very helpful team at EMG and always someone on hand to help. A special call out to Thomas Bickle who was my contact during my time and he was excellent in all areas of customer service. Many thanks to the team for being honest and helpful

January 12, 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Barry, we're so glad that we were able to go above and beyond your expectations! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

Rated 5 out of 5 stars

Amazing

Went to EMG cambridge. Pedro has been excellent from start to end.
He made me feel
Comfortable, explain everything easily and there was no pressure to buy extras.
Anybody who wants a new car please go and see Pedro we also had a right laugh!
Thanks Pedro/Lewis

January 23, 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Lorna, we're so glad that we were able to go above and beyond your expectations! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

Rated 5 out of 5 stars

Ryan Mackridge outstanding Service

Visited Cambridge showroom on Milton Road. Ryan at Kia has been absolutely outstanding in helping us with our Motability order. From start to finish he was professional, extremely helpful, patient and efficient, making what can sometimes feel like a daunting process completely stress-free.
What really set Ryan apart was his communication and dedication. He kept in regular contact with us throughout and went above and beyond.
Ryan’s commitment, honesty and customer care made all the difference, and we never felt pressured — just well looked after. A first-class service and a real credit to Kia. We wouldn’t hesitate to recommend him.

January 22, 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Melanie, we're happy to hear you had such a positive experience with our team! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

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Rated 5 out of 5 stars

Dealership is very convenient and…

Dealership is very convenient and helpful, good service, Michael the salesman who I dealt with was very good and helpful when I ordered and picked up my new EV 5

January 16, 2026
Unprompted review
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Reply from Emg Motor Group

Hello Roger George, thank you; we appreciate your feedback! If you have any further questions, please don't hesitate to reach out! Thanks again for the recommendation, and have an amazing day!

Rated 1 out of 5 stars

Terrible

Terrible, would never deal with them again. Lied to by salesman on 2 occasions regarding the specifications of the vehicle. After collecting the car there were issues with the car which I was told to put right at any garage as the warranty would cover the costs. After getting the issues seen to could have been rectified pre sale, it turns out that their mickey mouse warranty does not cover issues caused by their ineptness. I’ve now got a bill to pay for out of my own pocket to which EMG are not interested in covering. Shoddy workmanship in prepping the car for collection and a sales person who will happily lie to make a sale, keep clear!

December 31, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Thank you for taking the time to share your feedback. We’re sorry to hear that your experience did not meet expectations.

We would really appreciate the opportunity to understand this further. Please could you contact us at customer.service@emgmotorgroup.com with a few more details, including which dealership you visited, so we can ensure your comments are passed to the appropriate team. Thank you.

Rated 5 out of 5 stars

I decided to sell my car at the age of 84…

I decided to sell my car at the age of 84, as I don't particularly enjoy driving anymore. I'm used to cut and thrust many years ago, but, the quality of driving had really worsened/

I visited my local branch in Huntingdon, negotiated a fait price beneficial to both. The manager Marshall managed to arrange a swift bank to bank transfer which, I appreciated 5 stars

January 12, 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Martin,

Thank you for taking the time to share your experience with us. We’re pleased to hear that your visit to our Huntingdon branch was a positive one and that Marshall was able to assist you in agreeing a fair price and arranging a swift bank-to-bank transfer.

We really appreciate your kind words and 5-star rating, and we’re glad the process was handled smoothly and professionally. Should you need any assistance in the future, please don’t hesitate to get in touch. Have a great day.

Rated 5 out of 5 stars

Excellent experience!

I had a positive experience at EMG Mazda Cambridge, because Adam was very accommodating, providing a friendly and thoroughly professional service!

January 2, 2026
Unprompted review
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Reply from Emg Motor Group

Hello Ethan A, we appreciate you taking the time to leave us this feedback. Please don't hesitate to reach out if there's anything additional we can do for you. We hope you have a great day!

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Rated 5 out of 5 stars

From very first contact Rob did…

From very first contact Rob did everything to try and find us the vehicle we wanted. When we finally agreed on a vehicle EMG Ely did everything possible to make the transaction as swift and smooth as possible. Rob, Michael & Lawrence, thank you, we only wish we lived closer.

December 30, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Angela Cross, we're so glad that we were able to go above and beyond your expectations! If you have any further questions, please give us a call. We're always happy to help! Thank you, and have a fantastic day!

Rated 5 out of 5 stars

Buying a used car from EMG Haverhill

From when i entered the show room to look at the vehicle I purchased. Paul the sales person that I dealt with was very proffesional nothing was too much trouble every thing was explained to me in great detail. I would recommend buying a car from EMG haverhill

December 27, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Adrian Robins, we're so glad that we were able to go above and beyond your expectations! Please don't hesitate to reach out if there's anything additional we can do for you. Thank you, and have a fantastic day!

Rated 5 out of 5 stars

Easy to deal with & will go the extra mile.

Easy to deal with & willing to go the extra mile for customers. Ash & Marshall were friendly and arranged for our chosen car to be transferred to the branch within hours for us to view. They offered a very acceptable deal and even threw in delivery to our home as part of the deal. They dealt with a couple of small requests we made cheerfully and promptly & delivered the car three days later. We have used them before and would not hesitate to use them again in the future.

December 27, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Mr Jonathan Myers, thank you; we appreciate your feedback! Please don't hesitate to reach out if there's anything additional we can do for you. Thank you, and have a fantastic day!

Rated 5 out of 5 stars

Thumbs up for EMG KIA Ely

Comms were great, the team worked together really well and we were very well looked after. Kudos to Robert, Aaron and sales manager Michael. Best car-buying experience I've had in a long motoring career - narrowly ahead of our last KIA
purchase some years ago. Recommending KIA and buying yours from EMG!

December 19, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Steve Pye, thank you; we appreciate your feedback! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

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Rated 5 out of 5 stars

I'd recommend EMG Huntingdon to a…

I'd recommend EMG Huntingdon to a friend because of the friendliness and non-pushy attitude and technique used by the staff. If I wanted information or advice they were happy to help but not in an intrusive way or in a way that made the purchase feel like an obligation.
Kirsty, Shawn and Paul are exactly the kind of staff you'd want to deal with, many dealers should take notes.

December 16, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Philip Webb, thank you; we appreciate your feedback! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

Rated 5 out of 5 stars

FANTASTIC SERVICE AND PEOPLE

EMG Kings Lynn
I was a little nervous purchasing my first brand new car however EMG ( Lee Holman and the Team ) made the process straight forward and went above and beyond on the day of collection .
The after sales service support has also been excellent and although not local I'm glad I purchased from this dealership .
Many Thanks
Mr May

September 26, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Thank you so much for your fantastic review, Mr May. We’re delighted to hear that Lee Holman and the team at EMG Kings Lynn helped make your first brand-new car purchase such a positive and reassuring experience.

It’s great to know that the after-sales support has continued to impress, even with you being based outside the area. We truly appreciate you choosing EMG and are glad the journey has been worthwhile.

If there’s ever anything you need, please don’t hesitate to get in touch. Thank you.

Rated 4 out of 5 stars

Communication was prompt

Communication was prompt, when I asked for a video walk round of the vehicle. Sales team were polite and efficient. Only thing was I had to wait for the vehicle to be valeted when I had arranged a collection time.

December 1, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hi Alison, thank you for your positive review. We’re pleased to hear that our sales team were prompt, polite, and efficient, and that the video walk-around helped with your decision.

We’re sorry to hear that your vehicle wasn’t ready at the arranged collection time, and we appreciate your patience while it was valeted. Your feedback is helpful, and we’ll use it to improve our preparation process.

If there’s anything more we can do for you, please don’t hesitate to get in touch. Thank you.

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