Although I didn't end up buying a car from there - it was only because something else came up at the right time somewhere else. I have never felt so looked after in my search for a car - perso... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Comms were great, the team worked together really well and we were very well looked after. Kudos to Robert, Aaron and sales manager Michael. Best car-buying experience I've had in a long motoring car... See more
Company replied
My experience at EMG Mazda Cambridge was very good. The sales team (Ryan P) looked after us, sharing the right amount of information without pushing options we did not need. The test drive was relax... See more
Company replied
Great experience from start to finish. We travelled from outside Cambridge with our kids, and everything was well prepared for our visit, which made the day much easier for us as a family. Thank you... See more
Company replied
Company details
Written by the company
The home of @Kia, @Mazda, @Nissan & @Mitsubishi. Franchised Service Centre for teh above and #Citroen, #Hyundai, #Fiat & #Ford
Contact info
Fornham Road, IP32 6AL, Bury St Edmunds, United Kingdom
- 01284775900
- customerservice@emgmotorgroup.com
- emgmotorgroup.com
4.5
Excellent
356 reviews
Replied to 92% of negative reviews
Typically replies within 2 weeks
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Mel and Paul where great from day 1.
Mel and Paul where great from day 1.
I dealt with Paul for the sale and everything went to plan very happy and will recommend
March 5, 2026
Unprompted review
Reply from Emg Motor Group
Jojo, we're so glad that we were able to go above and beyond your expectations! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!
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Need a car that day
Need a car that day. Phoned Andy as he was so helpful in the past he put me on to Dave and Harrison (in sales) I could not praise the service I received anymore totally outstanding nothing was a problem, I was in the showroom at 11 and drove away in my new car after doing a part exchange at 1.20 excellent service thanks to you all
Tony
March 11, 2026
Unprompted review
Reply from Emg Motor Group
Thank you for your fantastic feedback, Tony.
We’re delighted to hear that Andy, Dave and Harrison were able to help you get back on the road so quickly and make the whole process smooth and straightforward. It’s great to know the team provided such outstanding service and that everything was sorted for you within just a couple of hours.
We really appreciate your kind words and hope you enjoy your new car. If there’s anything else we can help with in the future, please don’t hesitate to get in touch.
The experiene at EMG Kia Ely was 100% spot on.
The experience at EMG Kia Ely was fantastic because Aaron from the Ely branch was greet.
Explained everything very throughly.
The car was gleaming when I picked it up.
Great service.
February 15, 2026
Unprompted review
Reply from Emg Motor Group
Thank you for your fantastic feedback about EMG Kia Ely.
We’re delighted to hear that Aaron provided such great service and took the time to explain everything thoroughly. It’s also wonderful to know the car was presented to a high standard when you collected it.
We really appreciate your kind words and hope you enjoy many happy miles in your new car!
They had the vehicle in I wanted to buy…
They had the vehicle in I wanted to buy and when we booked an appointment for a test drive it was all positive from purchasing to handover. Alex the sales tech went above and beyond along with some of the other Team members. All queries were dealt with positively.
I would recommend this dealership and I would go back as and when I need to replace a vehicle.
February 16, 2026
Unprompted review
Reply from Emg Motor Group
Thank you for your fantastic feedback.
We’re delighted to hear that your experience — from the test drive through to purchase and handover — was such a positive one. It’s great to know that Alex and the rest of the team went above and beyond to help and that all your questions were handled positively.
Your recommendation means a great deal to us, and we look forward to welcoming you back when the time comes to replace your vehicle.
Excellent service from start to finish
From the moment we turned up unannounced to enquire about a car we'd seen on the EMG website to the moment we drove it off the forecourt a week later, we were looked after so well by Alfie, Harry and the entire team. They took care to understand what we needed and were very clear about our options and the different ways they could help us. We're delighted with our new (used) car and won't hesitate to recommend EMG to anyone looking for a car. Many thanks!
February 28, 2026
Unprompted review
Reply from Emg Motor Group
Thank you for your fantastic feedback.
We’re delighted to hear that from your initial visit through to driving away, Alfie, Harry and the team took great care of you and made the whole experience clear and straightforward. Taking the time to understand what our customers need and guiding them through their options is exactly what we aim to do.
It’s wonderful to know you’re delighted with your new car, and we truly appreciate your recommendation. Wishing you many happy miles ahead!
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Very happy with car and sale…
Very happy with car and sale personal.when we went to use the car the first time one of the key fobs don't work.Have contacted garage twice they haven't resolved the issue
February 27, 2026
Unprompted review
Reply from Emg Motor Group
Sorry to read your review, we will get in touch and arrange to have the vehicle back onsite for our Sales Team to inspect and rectify the situation.
Thank you for bringing this to our attention.
Excellent staff
Although the dealership is being refurbished to reach modern standards, all the staff I encountered were friendly, approachable, and knowledgeable.
I was happy with the process, and found the car that sorted my requirements
February 25, 2026
Unprompted review
Reply from Emg Motor Group
Thank you for taking the time to share your feedback.
We’re pleased to hear that despite the ongoing refurbishment, you found the team friendly, approachable and knowledgeable. It’s great to know the process went smoothly and that you were able to find a car that met your requirements.
We really appreciate your understanding during this time and hope you enjoy many happy miles in your new vehicle.
Excellent service
Excellent service. No pressure, listened to what I wanted and explained everything clearly
February 23, 2026
Unprompted review
Reply from Emg Motor Group
Thank you for your kind feedback.
We’re delighted to hear that you received excellent service and that the team took the time to listen to your needs and explain everything clearly. Providing a relaxed, no-pressure experience is exactly what we aim for.
We appreciate you taking the time to share your experience.
My experience at EMG Kia Ely was…easy and straight forward with no hassle
My experience at EMG Kia Ely was memorable because Matthew Wren who dealt with me was very friendly and professional and told me everything I needed to know. Other staff I spoke to at kia Ely was also very helpful. I can highly recommend if you are looking for a new Kia.
February 26, 2026
Unprompted review
Reply from Emg Motor Group
Thank you for your wonderful feedback about EMG Kia Ely.
We’re delighted to hear that Matthew Wren provided such friendly and professional service and that he made sure you had all the information you needed. It’s also great to know that the wider team were helpful during your visit.
Your recommendation means a great deal to us, and we hope you enjoy many happy miles in your new Kia!
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Buying a car from Ryan & the team at…
Buying a car from Ryan & the team at Kia South Cambridge was a really pleasant experience. I'd recommend them to anyone looking for a new or great value used car.
February 28, 2026
Unprompted review
Reply from Emg Motor Group
Thank you for your lovely feedback about Kia South Cambridge.
We’re so pleased to hear that Ryan and the team made your car-buying experience such a pleasant one. Your recommendation means a great deal to us, whether someone is looking for a brand-new vehicle or a great value used car.
We truly appreciate your support and wish you many happy miles ahead!
Reply from Emg Motor Group
Hello Irmina, we are sorry that you feel like this. All we did was report advisories on your MOT that we observed, these observations were carefully explained to you, and the observations were to be expected in line with the age and mileage of your vehicle. We did not supply this vehicle to you and had no reason to lie, and categorically did not do so.
Had a great experience with Emg Ely
Had a great experience with Emg Ely, from initial call for a test drive they were very attentive and courteous. The whole process of buying my car was very easy, im very happy with the service from all of the team.
February 16, 2026
Unprompted review
Reply from Emg Motor Group
Thank you for your lovely feedback about EMG Ely.
We’re so pleased to hear that from your initial enquiry through to collection, the team were attentive and courteous, and that the whole buying process felt easy and straightforward.
It’s great to know you’re very happy with the service you received from everyone involved. We truly appreciate your support and wish you many happy miles in your new car!
Mazda 6
I was lied to when buying a car, just like many people here. They are scammers. I bought my Mazda 6, which the seller promised was in perfect mechanical and bodywork condition. Three days after the purchase, rain washed the paint off. They initially told me to repair it at their own expense, but when I gave them a quote of £2,800, they said they would do it at their own expense. It turned out the car had been completely repainted, and there was over 2mm of filler on the structural elements (the sill). When I called, they hung up. I haven't heard anything concrete back in 10 days; they keep brushing me off. I went to them to have it looked at and still haven't heard anything concrete. When I called, I was told someone would call back, but they never did. They're busy scamming people. When you buy a car from them, they make it seem like you're buying a perfect car with no flaws, but you're buying a piece of junk. When you go to buy a car from them, get a paint sensor, and if you have any doubts, hold off on buying. I hope someone will take my advice because if I had known what I found out after 3 days, I would never have bought this crap.
February 7, 2026
Unprompted review
Reply from Emg Motor Group
Thank you for taking the time to share your feedback. We’re sorry to hear that your experience did not meet expectations.
We would really appreciate the opportunity to understand this further. Please could you contact us at customer.service@emgmotorgroup.com
with a few more details, including which dealership you visited, so we can ensure your comments are passed to the appropriate team.
Kind regards,
EMG Customer Service Team
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Great experience; recommended to others
I had a great experience at EMG Kia Ely because the staff took time to understand my needs, were knowledgeable about the vehicle and very helpful indeed. Collection of the car was just as smooth and I am delighted with it.
February 20, 2026
Unprompted review
Reply from Emg Motor Group
Thank you for your wonderful feedback about EMG Kia Ely.
We’re delighted to hear that our team took the time to understand your needs and provide knowledgeable, helpful support throughout your purchase. It’s also great to know that collection went smoothly and that you’re so pleased with your new car.
We really appreciate you choosing EMG and wish you many happy miles of motoring! If we can assist you in the future, please don’t hesitate to get in touch.
Great experience from start to finish
Great experience from start to finish. We travelled from outside Cambridge with our kids, and everything was well prepared for our visit, which made the day much easier for us as a family.
Thank you to Youssif for looking after us. We really appreciated being able to have separate test drives so both my partner and I could properly try the car while the kids waited.
Friendly, professional service with no pressure. Would happily recommend.
February 10, 2026
Unprompted review
Reply from Emg Motor Group
Thank you for your fantastic feedback.
We’re so pleased to hear that everything was well prepared for your visit and that the day ran smoothly for you and your family. Travelling with children can make things a little more complex, so it’s great to know the arrangements helped make the experience easier.
A special thank you for recognising Youssif — we’ll be sure to pass on your kind words. We’re glad you both had the opportunity to properly test drive the car and that you felt supported with friendly, professional service and no pressure.
We really appreciate your recommendation and wish you many happy miles ahead!
In the end: above and beyond customer service!
**Update**
Changed my review to 5 stars after receiving exemplary customer service. They've gone above and beyond to fix my problem, apologise for the initial confusion and service, and to make sure I was happy. I said I would come back and amend the review if they followed through on their offer and they absolutely have.
I had initially written a 1 star review based on my experience. To cut a long story short, I received my car back from them with a fault it didn't previously have and was told I would be charged extra to then have it investigated. It was a really poor experience and not one that reflects my usual experience with EMG.
I later received a call from the after sales manager, Matt, who was very apologetic and was looking to make things right. He offered to come and collect the car from home to help me out, so I wouldn't have to travel and could keep working from home. They took it in, diagnosed and fixed the issue and waived any costs involved. In Matt's own words they'd "much rather pay the costs themselves if it means keeping a customer happy". They also valeted the car inside and out, simply as a courtesy - that was a very much appreciated extra.
I've been a customer for a long time with EMG and I must say that my initial treatment seemed very out of character for them. The extent they've gone to to try and resolve the issue (and then make up for it further) is very impressive. Thank you, Matt in particular, for all of your effort. I really couldn't ask for any more and can see how much trouble you've gone to to make this right. I now have a sparkling clean, fully working car and am very happy.
Yes, I will definitely be back now as a returning customer.
January 29, 2026
Unprompted review
Reply from Emg Motor Group
Thank you so much for taking the time to update your review — it truly means a great deal to us.
We’re incredibly grateful for your continued loyalty and for giving us the opportunity to put things right. While we’re sorry that your initial experience didn’t reflect the standards you’ve come to expect from EMG, we’re pleased that Matt and the aftersales team were able to step in, resolve the issue, and restore your confidence in us.
Your recognition of the effort made — from collecting the vehicle to completing the repairs and returning it valeted — will mean a lot to Matt and the wider team. Keeping our customers happy and maintaining long-standing relationships is always our priority.
Thank you again for your trust and for coming back to amend your review as promised. We’re delighted to hear you’re now happy with your fully working (and sparkling clean!) car, and we look forward to welcoming you back again in the future.
Bought our sportage from the guys at…
Bought our sportage from the guys at EMG kings lynn.
The salesman Micheal was great and answered everything we were asking for.
The whole process was easy and would definitely recommend.
Will definitely be hoping they are as great at fixing any issues going forward with any warranty claims.
February 5, 2026
Unprompted review
Reply from Emg Motor Group
Thank you for your great feedback about EMG Kings Lynn.
We’re delighted to hear that Michael looked after you so well and that the whole process of purchasing your Sportage was smooth and straightforward. It’s always our aim to make things easy and enjoyable from start to finish.
We also appreciate your comments regarding warranty support — please be assured our team will be on hand to assist you should you need anything going forward.
Thank you for your recommendation and we wish you many happy miles in your new car!
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The Sales rep I dealt with at EMG Haverhill was Nicky
The Sales rep I dealt with at EMG Haverhill was excellent to deal with. They were very professional, were open to negotiating abd were very fair.
I would definitely recommend them and I would happily buy another car from them again.
February 3, 2026
Unprompted review
Reply from Emg Motor Group
Thank you for your fantastic feedback about your experience at EMG Haverhill.
We’re delighted to hear that Nicky provided such professional and fair service, and that you felt comfortable throughout the negotiation process. It’s great to know you would happily return and recommend us to others — that really means a lot.
We look forward to welcoming you back when the time comes for your next car!
Good customer service
Saw the car, given a test drive and all relevant details.
Issue with mileage record was dealt with promptly and satisfactorily.
I felt very happy to complete the sale.
February 1, 2026
Unprompted review
Reply from Emg Motor Group
Thank you for taking the time to share your experience.
We’re pleased to hear that you were able to view the car, enjoy a test drive, and receive all the relevant information you needed. It’s also great to know that the mileage query was resolved promptly and to your satisfaction.
We’re delighted you felt confident and happy completing the purchase. Wishing you many enjoyable miles ahead!
EMG Kia Thetford were really helpful…
EMG Kia Thetford were really helpful and I'd recommend them because over the last 8 years we have had great service. We have mainly dealt with Eric and he's always happy to answer any questions we have, and we always get follow up calls. I only have positive things to say about EMG Thetford.
February 7, 2026
Unprompted review
Reply from Emg Motor Group
Thank you for your continued loyalty and for sharing such wonderful feedback about EMG Kia Thetford.
We’re delighted to hear that you’ve received great service over the past 8 years and that Eric has consistently been on hand to answer your questions and provide helpful follow-up. Long-term relationships like this mean a great deal to us.
We truly appreciate your recommendation and look forward to continuing to support you for many years to come.
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