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Review summary

Created with AI, based on recent reviews

Looking at 133 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, friendliness, and extensive knowledge, making the car-buying process pleasant and stress-free. The service provided is frequently highlighted as exceptional, with many people appreciating the efficient and smooth user experience, from initial inquiries to vehicle collection and after-sales support. However, some customers also noted issues with the product itself, such as discovering scratches on wheels or significant color differences after a respray. A few other people also felt that communication was lacking, with unfulfilled promises of callbacks or being misinformed about vehicle specifications. There were also isolated instances of dissatisfaction with the after-sales service regarding car issues and a lack of support.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently praising their professionalism, helpfulness, and... See more

Service

Customers consistently note positive experiences with service. Many reviewers highlight the helpfulness and... See more

Product

Reviewers mention ambiguous feedback about the product. Some customers report positive experiences, such as... See more

Customer service

Users describe positive interactions with customer service. Many customers praise the helpfulness and... See more

User experience

Clients share positive opinions on user experience. Many customers describe the buying process as smooth,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Staff very professional, friendly and had a thorough knowledge of their used (& new) stock vehicles. Was listened to by our salesman Marc and vehicle decided upon was within my agreed price range. Cou... See more

Company replied

Rated 5 out of 5 stars

Purchased Kia Sportage six months ago from Kia South Cambridgeshire and today had my second five star experience when a software update was carried out Such polite and professional staff very welc... See more

Rated 5 out of 5 stars

Great experience from start to finish. We travelled from outside Cambridge with our kids, and everything was well prepared for our visit, which made the day much easier for us as a family. Thank you... See more

Company replied

Rated 5 out of 5 stars

Comms were great, the team worked together really well and we were very well looked after. Kudos to Robert, Aaron and sales manager Michael. Best car-buying experience I've had in a long motoring car... See more

Company replied


Company details

  1. Vehicles & Transportation

Written by the company

The home of @Kia, @Mazda, @Nissan & @Mitsubishi. Franchised Service Centre for teh above and #Citroen, #Hyundai, #Fiat & #Ford


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

362 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 85% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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Rated 5 out of 5 stars

My son bought a car from EMG in…

My son bought a car from EMG in Huntingdon and Kirsty was our contact. She was efficient and helpful and no hard sell from her or David. Professional and great people to do business with.

May 22, 2026
Unprompted review
Rated 1 out of 5 stars

Covered up accident damage

Bought a vehicle from them, had it inspected by a local garage to find been in a major accident and passenger rear chassis was bent. Forced them to return it then they have it on sale before even giving me a refund to the next poor victim reg hv23 wze bmw i4. Buy it at your own risk!

May 17, 2026
Unprompted review
Rated 5 out of 5 stars

I was seen by Oliver at EMG Ipswich

I was seen by Oliver at EMG Ipswich, he was very helpful and knowledgeable when it came to explaining the vehicles. His overall customer service was fantastic. Would defiantly recommend the garage to Friends and Family.

May 9, 2026
Unprompted review
Rated 5 out of 5 stars

My faith in people has been restored

My faith in people and real professionals doing their job, has been restored after visiting and buying a car from the Haverhill branch. They did everything possible for us with a smile on their face even tho we kept them 1 hour after their closing times! Big shout out to Nicky Gregory and to her colleague( sorry i didn't get her name) for the way they handled our case! I couldn't recommend enough this place!
Thank you!!!

May 18, 2026
Unprompted review
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Rated 5 out of 5 stars

Purchased Kia Sportage six months ago…

Purchased Kia Sportage six months ago from Kia South Cambridgeshire and today had my second five star experience when a software update was carried out
Such polite and professional staff very welcoming and professional!
Although I have a Kia dealership ten miles from where I live I will continue driving 35 miles as I receive such great customer care from Lewis and Ryan !!!
Keep it up guys !

May 18, 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic personalized service

Although I didn't end up buying a car from there - it was only because something else came up at the right time somewhere else.

I have never felt so looked after in my search for a car - personalized video's by the quite Excellent Matthew, and some very helpful phone chats over cars coming in. It has restored my faith in the process of buying a used car - especially after my last one.

I live over 90 miles away in London - and even so for my next car search I will not hesistate for a moment to start my search with them again.

Thank you so much for your assistance, even though it didn't quite work out.

May 13, 2026
Unprompted review
Rated 1 out of 5 stars

AVOID THIS DEALERSHIP AT ALL COST!!!

AVOID THIS DEALERSHIP AT ALL COST!!! EMG MOTOR GROUP IPSWICH!!!

I went to view a car at on 25/04/26 and paid a deposit to reserve it. I was told the car would be ready for collection the following weekend. However, the branch manager, Darren, informed the sales executive, Rhys Jeffs, that they do not take payments on weekends and required the full balance to be paid by 30/04/26.

I explained that I was uncomfortable paying the full balance before seeing the completed car, especially as it still needed a service and MOT.
With some reassurance that everything will be sorted, went ahead and paid the deposit.

On 25/04/26 and again on 26/04/26, I emailed Rhys Jeffs with several concerns I wanted their mechanics to check before the car was released. During the following week, I received absolutely no update or acknowledgement regarding those emails.

On 29/04/26, only three days before the agreed collection date, my partner called Rhys Jeffs to ask what was happening. His response was that the email had been sitting in the “junk folder” and that the car was currently in the workshop and the issues would be checked.

The next day, my partner called again because the MOT still had not been completed according to the online records. She spoke to Oliver Cox, who assured her the car would go into the garage on 30/04/26 and would still be ready for collection on Saturday 02/05/26.

I then called on Friday to double-check everything with Oliver Cox, only to be told: “The car won’t be ready for Saturday, you can pick it up next week.”

They give false promises and they have very poor communication.

At that point, we decided not to proceed with the purchase and requested a refund of both the deposit and reservation fee. I also submitted a formal complaint email, which was completely ignored.

Since then, I have spent my time constantly calling and emailing back and forth trying to get my refund, and I still have not received it.

This dealership has shown poor communication, false promises, no accountability, and complete disrespect towards customers.

PLEASE DO NOT GIVE THIS DEALERSHIP YOUR MONEY. Based on experience, they are dishonest, unprofessional, and only interested in taking your money while providing appalling customer service.

April 25, 2026
Unprompted review
Rated 5 out of 5 stars

Absolutely brilliant Kia dealership.

Absolutely brilliant dealership. Cameron Bailey and Jeff Manni have been very helpful. Thanks to using Carwow I found this excellent Kia dealer which I would not have discovered otherwise. They have been very efficient, the whole buying experience has been one of the best I have had, and I have bought several new cars over my long life. Everything went smoothly from start to finish. Their premises are very modern and smart and I was impressed by the size of their operation. Thank you EMG.

May 2, 2026
Unprompted review
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Rated 5 out of 5 stars

If you’re looking for a Kia, this is definitely the dealership to go to ask for

An amazing experience at EMG we live in Bristol 146 miles away however EMG are the only dealership we would ever buy a car from this is our second car that we have brought from them in less than two years they make you feel so special every time we visit Tim was amazing and all of the people are just fantastic. This is our first all electric car and we had a fabulous handover experience from both Tim and Bobby just like to say how happy we are with our new EV3 and how fantastic you all are at EMG Kings Lynn thank you again for everything and looking forward to our drive home.

April 8, 2026
Unprompted review
Rated 5 out of 5 stars

Great service - love my car.

Just bought my first Kia Niro. Thank you Matthew and Michael who spent lots of time showing us the Kia range. They were both very knowledgeable, friendly and made great cups of coffee!

April 27, 2026
Unprompted review
Rated 4 out of 5 stars

Car purchase from EMG South Cambridge

We bought a car from EMG South Cambridge last month - it's the second car we've bought from there and we would do it again. Bradley was patient with us, and gave us plenty of time and two test drives. Unfortunately the accessories that were included as part of the deal didn't arrive in time for picking up the car and I didn't know that until I got there. It wasn't a problem and they are now fitted.

March 23, 2026
Unprompted review
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Rated 5 out of 5 stars

Car trading and purchasing

Process of trading our car and buying another made clear and simple by Ian Stackman.
Bought vehicle prepared to a high standard, and a full explanation of all the controls.
Ian was pleasant and courteous, and infinitely patient as we asked numerous questions.

April 24, 2026
Unprompted review
Rated 5 out of 5 stars

Went into showroom

Went into showroom, immaculate presentation of cars,wanted to complete transactions quickly due to work commitments Matthew Lawrence the sales executive very professional throughout the complete interaction.Purchased the Kia Sportage very happy with the car and the professional attitude of the staff at EMG angle drove Ely

April 9, 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Thank you for your fantastic review! We’re delighted to hear you were impressed with our showroom and the presentation of our vehicles.

It’s great to know that Matthew Lawrence provided a professional and efficient service, especially with your time constraints—we’ll be sure to pass on your kind words to him.

Congratulations on your Kia Sportage, we’re so pleased to hear you’re happy with it! Thank you again for choosing EMG Ely, and we hope to see you again in the future.

Rated 5 out of 5 stars

Fab service and wide choice

EMG Kia Thetford were great. I recently purchased a vehicle through Eric Chung who made the whole process easy and seamless. He evaluated our old car, my wife and I were able to test drive the new vehicle and talked us through the different features. Abbi was fantastic with the handover of the vehicles and ensured I was all set with my new car. I highly recommend this branch if interested in purchasing a Kia.

April 10, 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Thank you for your fantastic review! We’re delighted to hear you had such a positive experience with EMG Kia Thetford.

It’s great to know that Eric Chung made the process easy and seamless for you, and that both you and your wife felt well supported throughout—from valuation to test drive and exploring the vehicle’s features. We’re also pleased to hear that Abbi provided a fantastic handover and ensured everything was set up for you.

We truly appreciate your recommendation and hope you enjoy your new car. If there’s anything you need, please don’t hesitate to get in touch—we’re always here to help!

Rated 5 out of 5 stars

Great care and excellent service and…

Great care and excellent service and after sales care.
Thanks John.

April 1, 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Thank you for your kind review, John! We’re really pleased to hear you received great care, excellent service, and strong aftersales support.

We truly appreciate you taking the time to share your experience and look forward to assisting you again in the future!

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Rated 5 out of 5 stars

Big thanks to James at EMG Duxford

Big thanks to James at EMG Duxford! He kept us updated throughout, never applied any pressure, and genuinely didn’t feel like a typical car salesman. The personalised videos were a brilliant touch too, making the whole experience easy and enjoyable.

He’s polite, friendly, and nothing ever feels like too much. Each time I called, the team were really welcoming, and if James was busy, he always made sure to return my call.

Highly recommend!

March 28, 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Thank you for your fantastic review! We’re delighted to hear you had such a positive experience with us at EMG Duxford.

It’s great to know that James kept you well informed throughout and made the process feel relaxed and pressure-free—that’s exactly the experience we aim to deliver. We’re also really pleased you enjoyed the personalised videos, it’s a great way to make things that bit easier and more engaging.

Your kind comments about the team and communication mean a lot, and we truly appreciate your recommendation. We hope you enjoy your new car and look forward to welcoming you again in the future!

Rated 5 out of 5 stars

Highly recommend!

I had a great experience buying and part-exchanging at EMG. Lovely, professional staff who helped me at every stage and kept contact with me throughout. I would highly recommend them.

March 28, 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Thank you for your fantastic review! We’re delighted to hear you had a great experience with us when buying and part-exchanging your vehicle.

It’s wonderful to know our team kept you supported and informed every step of the way, while providing a professional and friendly service. We truly appreciate your recommendation and hope you enjoy your new car.

If there’s anything we can help with in the future, please don’t hesitate to get in touch!

Rated 5 out of 5 stars

Wonderful service

We arrived to view a car without an appointment. Although busy, the sales team were super helpful and Harry listened to what we were looking for before suggesting a suitable vehicle. He arranged a test drive and took us thorough all our options.

The whole team were professional, not pushy at all, and we returned the following day to purchase the car.

A much better service than a few of the other garages that we had visited - I'd definitely recommend EMG

March 19, 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Thank you for your fantastic review! We’re so pleased to hear you had such a positive experience with us, even on a busy day.

It’s great to know that Harry took the time to understand what you were looking for and helped guide you to the right vehicle, as well as arranging your test drive and clearly explaining your options.

We’re especially pleased that you found the team professional and never pushy—that’s exactly the experience we aim to provide. Your comments comparing us so positively to other garages really mean a lot.

Thank you again for your recommendation, and we hope you enjoy your new car. We look forward to welcoming you back in the future!

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