Golden Tours UK Sightseeing Reviews 

1,842
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Looking at 431 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for being exceptionally helpful, knowledgeable, and passionate, making tours enjoyable and informative. Many highlight the guides' ability to keep everyone entertained with humor and interesting facts, ensuring a smooth and well-organized experience. Reviewers also appreciate the comfortable rides and the overall ease of accessing popular sites and attractions. However, some people mentioned issues with the service, including misleading information about bus amenities and uncomfortable driving styles. There were also complaints about long waiting times, buses being late, and difficulties finding the correct pick-up locations. A few customers found the commentary on some tours to be lacking or repetitive, and some experienced poor views due to large screens on the bus.

What people talk about most

Staff

People report positive experiences with staff, highlighting many guides and drivers as knowledgeable,... See more

Service

Consumers find service to be ambiguous, with many reviewers praising the amazing service and great... See more

Location

Reviewers highlight ambiguous aspects of location, with some finding pick-up points easy to access, such as... See more

User experience

Clients share ambiguous opinions on user experience, with many reviewers describing their experience as... See more

Holidays

Customers consistently note positive experiences with holidays, with many reviewers reporting wonderful trips... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Bus was advertised as branded with individual screens ( when available ) in small print but branded bus splashed over details. Very misleading and disappointing as neither of the buses we travelled i... See more

Company replied

Rated 3 out of 5 stars

Overall: reliable but basic service. Reliable, mainly thanks to a good booking experience. Basic, when it comes to transportation: the bus drive was uncomfortable mainly due to the brisk driving style... See more

Company replied

Rated 5 out of 5 stars

Easy to book with concession. Great to experience London Tower Bridge from the glass floor. Watching the bascules opening to let boats pass was very exciting especially with the sound of the children... See more

Company replied

Rated 5 out of 5 stars

Our guide (Stefan) is clearly very passionate! He made jokes and gave fun facts/pointed out interesting sights while also allowing plenty of time to relax or sleep on the way to each place. Enough... See more

Company replied


Company details

  1. Tour Operator
  2. Cultural Tours Provider
  3. Travel Agency

Written by the company

London Tours and Sightseeing Golden Tours specialise in London Sightseeing and UK tourism. Providing high quality London tours, attraction tickets and day trips to other incredible destinations in England, such as Stonehenge, Bath, Oxford and The Cotswolds. Book one of our guided tours or a hop-on-hop-off bus bus tour and learn more about the history and beauty of the United Kingdom and beyond.


Contact info

3.9

Great

TrustScore 4 out of 5

2K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 72% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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3.9

All reviews

(1,842)

452 reviews in the last 12 months

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Rated 5 out of 5 stars

The tour guide Brennan .He was so…

The tour guide Brennan .He was so interesting and had some really fun facts that made it so much better .He was great with kids too

December 30, 2025
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your review! We’re glad Brennan made the tour so enjoyable and engaging, and that his fun facts and approach worked well for both adults and kids.

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Rated 1 out of 5 stars

Unreliable Company

This review is in regards to the the Golden Tour Hop on Hop off bus in London. This company was referred to us by our hotel. It was the cheapest and had a 72 hour option which I wanted. In 2 days, I was only able to use the bus twice. First, the app was not very accurate in showing the location of the buses in real time. Also, the bus stops were not clearly marked and visible compared to the other companies. This made the stops very confusing and difficult to find. I saw very few Golden Tour buses compared to the other companies so the wait times were ridiculous. In one incident, we were standing at the bus stop marked Golden tours. We waited over 30 min and when the bus finally came, it just drove by and didn't stop. I called customer service and they told me to go to another stop. The other companies had customer service representatives at most stops and Golden didn't have any. I should have paid more money for a more reliable company like Big Red bus. They definitely had more buses, bus stops clearly marked, and a representative at almost every stop I saw.

December 30, 2025
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

We’re very sorry for the experience you described and the difficulties you faced while using our Hop On Hop Off service. Our app provides a direct map link to the location of each stop, along with images to help customers easily identify them, and we apologise if this was not sufficient in your case.

Our buses normally service stops every 20–30 minutes; however, due to unpredictable traffic conditions, occasional delays can occur. We sincerely apologise that the driver did not stop at your stop and will investigate this with the team working that day, as this should not have occurred.

Thank you for taking the time to share your feedback. We are committed to providing the best possible experience for all our customers and will take your comments into account as we continue to improve our service.

Rated 1 out of 5 stars

I’ve never come across such terrible…

I’ve never come across such terrible and rude customer facing staff in my life.
They over sold our seats for the upper deck. So was told to board and find a space. All were taken. The attitude of the guy scanning the tickets was; either sit down stairs or leave for a refund. I couldn’t believe what I was hearing.
There were 3 other families having the same issue. It was carnage.
We asked for the next bus and their answer was they are all full. Take it or leave it.
We will
Never ever use this tour again

December 30, 2025
Unprompted review
Rated 1 out of 5 stars

Awful company

Awful company. They are providing different information about collection points, their customer support gave us as well different information about post code where our sightseeing bus supposed to be, so we missed our Lights Tour. I would never recommend this company and their tours to anyone. Very disappointing service

December 29, 2025
Unprompted review
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Rated 5 out of 5 stars

Highlight of the season!

We are a family of 12 from Canada, everyone loved the lights and the tour from small kids to seniors. The bus drivers were very friendly, welcoming and helpful to us as we are such a big group. Highly recommend. Merry Christmas!

December 27, 2025
Unprompted review
Rated 5 out of 5 stars

10/10 guided tour

Start earlier than expected. Do be there at 7:30 as required. Every attraction was given enough time for sightseeing, detailed and enthusiastic tour guiding. Love the tour guide. He gave is info about the attractions we’re going to visit, even the spots we are going to pass by when on the bus. Driver always on time, everything on time. Heard delay on other shuttle bus but not mine. It’s my pleasure to hv great tour guide and driver. TYSM

December 28, 2025
Unprompted review
Rated 5 out of 5 stars

Zo zo is an excellent tour guide with…

Zo zo is an excellent tour guide with plenty of history knowledge about the places, and most importantly he is a great humanist. He saw my son being specially abled and made him comfortable throughout the day tour. Lovely guy and we would anytime recommend him!

December 28, 2025
Unprompted review
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Rated 2 out of 5 stars

No buses for 90 minutes, forced to make other arrangements

We hired the London tour for the day for sightseeing and paid about 100 pounds to do so for two adults and one child.

Unfortunately, the buses drive for about ten minutes and then stop to give the driver a 30 minute break (or so we assume). We were also kicked off one bus on to another one that took 45 minutes to start moving, so the majority of our tour was spent looking at the top of a bus shelter.

Also unfortunately, there are very few Golden Tours buses, not the frequency we were promised. While waiting at Marble Arch to return to London Bridge, we saw at least 3 of each of the other tour operator buses.

After 90 minutes it was getting too tight to catch our return train home and we couldn't get a taxi so we were forced to get the tube. Not the experience we expected for our money.

Choose any of the other operators over Golden Tours. Golden they are not!

December 27, 2025
Unprompted review
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Rated 5 out of 5 stars

Impeccable trip and guide

I took the Windsor, Stonehenge, and Bath tour with Bruce this December. He was an informative and humorous guide, as well as a genuinely lovely person—very caring and punctual throughout the trip. I really enjoyed the experience and would definitely recommend it to anyone who loves history and nature. Absolutely worth every penny and every minute.

December 27, 2025
Unprompted review
Rated 5 out of 5 stars

Best last minute deal

I happened to come across the site when searching for discount codes. And found this on the day ticket £10 cheaper. So of course I had no excuse not to go.

December 23, 2025
Unprompted review
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Rated 1 out of 5 stars

No audio provided despite it being…

No audio provided despite it being advertised, we booked upper deck seats and the bus was advertised as being open top but half the top was actually covered so we ended up with a restricted view.

The bus stood or crawled through most of the route due to the traffic and it didn't actually show many lights.

Lots of the passengers left the tour early and were asking for refunds.

December 22, 2025
Unprompted review
Rated 5 out of 5 stars

We thoroughly enjoyed the Christmas…

We thoroughly enjoyed the Christmas lights tour. There is no way that anyone could manage to see all the lights on foot, so after a long day of christmas shopping, it was a relief to get on the bus. Barry, our guide, was very knowledgeable - pointing out interesting landmarks and relaying facts and history. He kept things fun with his christmas cracker jokes and a christmas quiz.
The light displays were amazing - so much work goes into them. It was also a great opportunity to appreciate the architecture of the buildings. When you're looking upwards, you see so much more than you do from the ground.
For once, it was convenient to be sitting in stationary traffic, as this enabled all passengers to take turns to capture the perfect photos.
It was cold on the upper deck, but it's worth paying the extra to get the best views. At least it didn't rain!

December 22, 2025
Unprompted review

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