Golden Tours UK Sightseeing Reviews 

1,842
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Looking at 431 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for being exceptionally helpful, knowledgeable, and passionate, making tours enjoyable and informative. Many highlight the guides' ability to keep everyone entertained with humor and interesting facts, ensuring a smooth and well-organized experience. Reviewers also appreciate the comfortable rides and the overall ease of accessing popular sites and attractions. However, some people mentioned issues with the service, including misleading information about bus amenities and uncomfortable driving styles. There were also complaints about long waiting times, buses being late, and difficulties finding the correct pick-up locations. A few customers found the commentary on some tours to be lacking or repetitive, and some experienced poor views due to large screens on the bus.

What people talk about most

Staff

People report positive experiences with staff, highlighting many guides and drivers as knowledgeable,... See more

Service

Consumers find service to be ambiguous, with many reviewers praising the amazing service and great... See more

Location

Reviewers highlight ambiguous aspects of location, with some finding pick-up points easy to access, such as... See more

User experience

Clients share ambiguous opinions on user experience, with many reviewers describing their experience as... See more

Holidays

Customers consistently note positive experiences with holidays, with many reviewers reporting wonderful trips... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Bus was advertised as branded with individual screens ( when available ) in small print but branded bus splashed over details. Very misleading and disappointing as neither of the buses we travelled i... See more

Company replied

Rated 3 out of 5 stars

Overall: reliable but basic service. Reliable, mainly thanks to a good booking experience. Basic, when it comes to transportation: the bus drive was uncomfortable mainly due to the brisk driving style... See more

Company replied

Rated 5 out of 5 stars

Easy to book with concession. Great to experience London Tower Bridge from the glass floor. Watching the bascules opening to let boats pass was very exciting especially with the sound of the children... See more

Company replied

Rated 5 out of 5 stars

Our guide (Stefan) is clearly very passionate! He made jokes and gave fun facts/pointed out interesting sights while also allowing plenty of time to relax or sleep on the way to each place. Enough... See more

Company replied


Company details

  1. Tour Operator
  2. Cultural Tours Provider
  3. Travel Agency

Written by the company

London Tours and Sightseeing Golden Tours specialise in London Sightseeing and UK tourism. Providing high quality London tours, attraction tickets and day trips to other incredible destinations in England, such as Stonehenge, Bath, Oxford and The Cotswolds. Book one of our guided tours or a hop-on-hop-off bus bus tour and learn more about the history and beauty of the United Kingdom and beyond.


Contact info

3.9

Great

TrustScore 4 out of 5

2K reviews

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Replied to 72% of negative reviews

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3.9

All reviews

(1,842)

452 reviews in the last 12 months

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Rated 1 out of 5 stars

Scammed

My family of 4 adults and 6 children under the age of ten booked a hop on hop off bus tour at 4pm. We were told the tour ended at 8pm. We waited for 20 minutes for a bus and rode for 20 minutes before hopping off. We hopped back on at 5:45 and were taken back and left at a location. They told us to get off the bus and the tour was over. We asked the driver why are you leaving us here and he said the bus ends at 6. We were stranded with no way to return because we were lied to, scammed and refused to be helped. We literally stopped at one stop, road the bus a total of 30 minutes to be left on the side of the road. The driver said to contact customer service and they would give us a full refund because we were sold tickets under false information. When I contacted customer service they would not help, only offered a 25% discount back. Do not use this company. I think it is a scam based on our experiences

July 10, 2026
Unprompted review
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Rated 1 out of 5 stars

Avoid at all costs!!

Bought 2 tickets for our one of two days in London starting on the yellow line. Waited outside Gloucester station for nearly an hour before giving up and heading to the tube. Caught the train to Buckingham Palace where all 3 lines were supposed to go through. Met with their representative there and told him about the no show. Waited with him for nearly another 20 minutes before we saw the bus finally coming….annnnnd driving straight past us in front of their Rep!! We were livid!! It was so hot and we had wasted hours! Over this time we saw numerous competitors buses come and go regularly. We just picked the wrong company! I said to the Rep that I’d had enough and wanted a refund (no prizes for guessing the response). He said we had to call “head office” and gave us the number…in India! When I said I’m not calling India, he tried to say it just looked that way in his phone. So I called the number in front of him and went through to an Indian-speaking queue which promptly hung up on me. What a joke! Avoid at all costs!! Go with any of their competitors and you’ll be fine!

July 9, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent experience with Golden Tours

Excellent experience with Golden Tours. Everything was very well organized, from the check-in to the coach journey. The tour ran smoothly and exactly as planned.
Our driver, Armando, was excellent. He was a very safe and professional driver, and throughout the journey he shared interesting information with a great sense of humor, making the trip enjoyable and entertaining.
Stonehenge is an incredible place to visit, and the whole experience was comfortable, punctual and stress-free. We would definitely recommend Golden Tours.

July 2, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your wonderful review! We are delighted to hear you had such an excellent experience and that everything ran smoothly from check in to the coach journey. We will be sure to pass your kind words on to Armando. He will be thrilled to know his professionalism, humour, and informative commentary made your trip so enjoyable. We hope to welcome you on another Golden Tours adventure soon!

Rated 1 out of 5 stars

Safety Failed: Coach Left Without Our Family



**1-Star Review – Extremely Disappointing Experience with Golden Tours**

I joined the Stonehenge tour with Golden Tours on **19 September last year**, and it was one of the most stressful travel experiences my family has ever had.

Despite travelling with my **7-year-old child**, the tour coach departed **without ensuring that all passengers had returned**. My family was left behind at Stonehenge, causing tremendous panic and distress. Being stranded in a foreign country with a young child is something no family should ever experience.

What disappointed me even more was the lack of empathy and responsibility shown afterwards. Instead of acknowledging the seriousness of the incident or offering a reasonable solution, I felt that my concerns were not handled professionally. A reputable tour company should have proper headcount procedures and clear communication before leaving any stop, especially when families with young children are on board.

Safety should always be the highest priority. Leaving passengers behind, particularly a family with a young child, is an unacceptable failure of basic tour management.

I hope Golden Tours will review its operating procedures, including mandatory passenger headcounts and better communication between the guide and driver, so that no other family has to go through the same frightening experience.

Unfortunately, based on my experience, I cannot recommend Golden Tours.

September 19, 2025
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for sharing your feedback. We are sorry to hear that you found this experience upsetting. We would like to note that this tour took place approximately 10 months ago, and we would have appreciated the opportunity to investigate and address your concerns closer to the date of travel when the details were still fresh.

We understand how distressing it must have been to be separated from the group, especially while travelling with a young child. Our guides do carry out headcounts and make every effort to ensure guests are accounted for before departing each stop. However, as outlined in our Terms and Conditions and explained by our guides at the start of the tour, we are unfortunately unable to delay the coach for late passengers, as this can impact the rest of the group and may result in other guests missing scheduled entry times and onward arrangements.

We appreciate that this situation was frustrating, and we always encourage guests to return to the coach by the advised departure time to ensure the smooth running and safety of the entire tour group.

Thank you again for sharing your comments. We will continue to review guest feedback and look for ways to improve communication and the overall tour experience.

Rated 5 out of 5 stars

The tour guide on the blue route is brilliant.

The tour doesn't move very fast through the streets of London but our tour guide Graham kept us entertained the whole time. Excellent knowledge and brilliant banter! Thanks Graham

July 8, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your fantastic review! We're delighted to hear that Graham made your tour such an enjoyable experience with his excellent knowledge, entertaining stories, and brilliant banter. We appreciate your patience with the pace of the journey through London traffic and are thrilled that Graham helped make it a memorable experience. We’ll be sure to pass on your kind words to him! We hope to welcome you back again soon.

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Rated 2 out of 5 stars

Not enough time to see attractions

Tour: Winsdor, Stounhenge- Bath with tour guide Bruce.

This trip included three different destinations, but there simply wasn't enough time to properly explore any of them. The time allocated at each stop was far too short.

We arrived at Windsor about 1.5 hours early and spent that entire time waiting outside. Our guide, Bruce, said it was better to wait so we could be among the first to enter, but it made no real difference. We still didn't have enough time to visit the State Apartments because our visit was so rushed. And we spent an 1 and a half hours at the entrance waiting to enter the castle.

Throughout the journey, Bruce mostly talked about rules—what we had to do and what was not allowed. He provided very little information about the places we were visiting, which was disappointing.

At the end of the trip, he spent around five minutes repeatedly asking for a tip ("gratitude") in any currency, which felt quite persistent and uncomfortable.

The tour actually finished at 7:15 p.m., even though it was advertised to end at 8:00 p.m. It would have been much better if that extra time had been spent at the attractions instead. We barely had enough time to eat, let alone buy a bottle of water. Throughout the day, we were constantly worried about getting back to the bus on time and not being left behind with our belongings.

Overall, the itinerary was far too rushed, and I left feeling that I hadn't had the opportunity to properly experience any of the places we visited.

July 6, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for taking the time to share your detailed feedback. We’re sorry to hear that the pace of the tour did not meet your expectations and that you felt rushed during your visit.

As this tour includes three iconic destinations across the UK — Windsor, Stonehenge, and Bath — the time at each location needs to be carefully balanced to ensure guests can experience each attraction while also completing the full itinerary within the scheduled timeframe.

Arriving early at Windsor is an important part of the planning, as being among the first guests to enter helps avoid the very long queues that can form at opening time, which can sometimes extend down the street and result in waits of up to an hour. We understand that waiting time can feel frustrating, but this approach is intended to maximise guests’ time inside the castle.

We’re also sorry to hear your comments regarding the information provided by Bruce. We value all feedback about our guides and will share your comments with the team.

Regarding the timings, our tours operate with scheduled departure times from each stop to ensure the group can reach all destinations and return to London safely. While we understand the disappointment of wanting more time at each attraction, extending one stop would impact the remaining locations and the overall schedule.

Thank you again for your feedback and understanding. We hope you were still able to enjoy the incredible sights visited during the day and appreciate you sharing your experience with us.

Rated 1 out of 5 stars

Booked through a tour guide to also see…

Booked through a tour guide to also see london bridge, went to get bus and 10 buses passed us all claiming to b private hire, even though some stated sightseeing, blue route and red route. The tour guides kept telling us 10mins, over an hr later 31degree heat we had enough, demanded a refund. Every tour guide refused to help and disappeared when we asked for refund. Finally managed to claw some money bk. But ruined the last day of our 4day stay in london

July 8, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for sharing your feedback. We’re sorry to hear about the frustration and disappointment you experienced, especially during the final day of your London visit. We understand how frustrating it must have been to experience a long wait, particularly in the heat, and we apologise that this impacted your day.

We would like to look into the details of what happened, including the service information provided and your refund request. Please email our Customer Services team at customerservices@goldentours.com with your booking reference and any further details, and we will investigate the situation for you.

Thank you for bringing this to our attention, and we look forward to assisting you further.

Rated 1 out of 5 stars

Abusive man selling tours

On my way to St Pancras Station I saw a man that works for your company shouting abuse to a woman and physically assaulting her, few tourists were scared to intervene.

July 6, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for bringing this to our attention. We take allegations of this nature extremely seriously and are very concerned to hear about your experience. Please email us at customerservices@goldentours.com with as much detail as possible, including the date, time, and location of the incident, so that we can investigate this matter immediately. We appreciate your help and look forward to hearing from you.

Rated 4 out of 5 stars

Overall was good

Overall was good. However I read in some reviews before I bought the package that snacks like cookies, chips n biscuits will be served but it was not served at all? Did I miss it or I mis read details of the tour.

July 7, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your review! We're glad to hear you enjoyed your tour overall. Just to clarify, the lunch pack (which includes snacks) is available when the Signature option is selected at the time of booking. We appreciate your feedback and hope to welcome you on another tour soon!

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Rated 5 out of 5 stars

Absolutely first class experience, brilliant staff & value for money

Absolutely first class experience. Easy to book and pay/ excellent communication about what to expect/ timings/ where to meet. Brilliant tour guide (Pauly) and coach driver (Kavinder). I did a Windsor Castle/ Stonehenge/ Bath full day tour. The coach driver was a calm, first class expert getting in and out of London, and driving us all safely 250 miles. The tour guide was informative, clear and had a no nonsense approach, with the customer's best interest at heart. I will definitely use this company again. Brilliant service, communication and value for money.

July 2, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you so much for your wonderful review! We're delighted you had such a fantastic experience with Pauly and our driver, and that you enjoyed your day exploring Windsor Castle, Stonehenge, and Bath. We truly appreciate your kind words and look forward to welcoming you on another tour soon!

Rated 1 out of 5 stars

Order Reference HVDS4Y5N

Order Reference HVDS4Y5N

Order Reference 8S9PJDVE

Very disappointment, very misleading. We 14 member of family couldn’t get to experience full tour service.
Couldn’t get to experience Cruise tour because the cruise simply wouldn’t operate usually at 4:30 pm to 6 pm time.
How would any customer know about this information without being notified.
Why Golden tour do not simply bother to inform their customer about the cruise time departure table information.
We would have arrived much early before 4 pm or later than 6 pm if only we would have informed.

When we asked the cruise staff member they said there is nothing they can do, and it is not their responsibility and would help as ticket is bought from third party.

Had travel from away with holiday booked and got our day wasted. Total waste of time.

My question Why would Golden tour bus advertise false misleading information advertising bus tour with cruise ride and cannot deliver full service.

I am more concerned about other new innocent every day customer who can get scammed unnecessary.

My family tried to ring about the concern but suggested us to email instead so here I am writing the message.

I have to make a request for refund or take legal advice.

July 5, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for taking the time to share your feedback. We are very sorry to hear that your family was disappointed with your experience.

We understand how frustrating it must have been to miss the cruise, especially after travelling a long distance and planning a day out for such a large group.

We would like to clarify that the boat timetable is included with your voucher. As we do not operate the cruise ourselves, we receive the sailing schedule directly from our supplier and provide this information as part of your booking documentation. The cruise ticket is open-dated and remains valid for 7 days from the date of travel, allowing customers to use the timetable provided to plan their journey around the available departure times.

Please also note that departure times vary depending on the pier you choose to board from. For this reason, customers are advised to refer to the timetable for their selected departure pier when planning their journey to ensure they arrive in time for the next available sailing.

We are sorry that your day did not go as planned and appreciate you bringing this matter to our attention.

Rated 5 out of 5 stars

Wonderful group tour experience…

We had a wonderful group tour experience with Golden Tour this year. Everyone was so lovely. Please pass my thanks to the team, especially to Debby Sin. We really apricate her kindness and professionalism.

Thanks a million & see you next year.

Xx

June 22, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you so much for your wonderful review. We are delighted to hear that you had such a great experience with us.

We will be sure to pass your kind words on to Debby. She will be so pleased to hear your feedback. We truly appreciate your support and look forward to welcoming you back next year.

Rated 5 out of 5 stars

Excellent experience

Excellent experience. Oliver was a great guide, knowledgeable, humourous and efficient. Good value for money. Would definitely recommend.

July 5, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your kind review. We are delighted to hear you had an excellent experience on your tour and that Oliver made such a positive impression with his knowledge, humour, and efficiency.

We truly appreciate your recommendation and hope to welcome you again soon.

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Rated 1 out of 5 stars

A terrible experience

A terrible experience: we bought tickets for Legoland in London, only to face a nasty surprise at the entrance—the tickets (complete with QR codes received via email the day before) showed up as cancelled. After waiting over an hour to convince the manager that the tickets were confirmed and paid for—all while our daughter cried because we weren't being allowed in—they finally provided new tickets. Initially, they tried to make us pay for them again, but after we insisted repeatedly, they allowed us to enter without paying a second time. A truly awful experience! Buy your tickets from official websites, not through agencies like this. Absolutely appalling.

July 4, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your feedback, and we are very sorry to hear about your experience and the inconvenience caused at the entrance.

We take matters like this very seriously and would like the opportunity to investigate what happened with your booking in detail.

Please email us at customerservices@goldentours.com with your booking reference so we can look into this further and assist you directly.

We hope to resolve this for you as quickly as possible.

Rated 5 out of 5 stars

Good

Good tour and fun

July 4, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your review! We're so glad you had a good time and enjoyed the tour. We hope to see you again soon!

Rated 5 out of 5 stars

Excellent experience!!!

Excellent experience!!!

July 2, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you so much for your kind words! We're thrilled to hear you had an excellent experience and truly appreciate your support. We look forward to welcoming you back!

Rated 5 out of 5 stars

Spontaneous London by Night tour

My family and I spontaneously booked the night tour as we’ve been to London before but still wanted to enjoy the popular sites. Mathew was so knowledgeable, funny, and kind! Would highly recommend the London by Night Tour for a relaxed and enjoyable tour around the city, especially as you don’t have to worry about getting off and on. The stop was a little tricky to find but once we were there the process of checking tickets/getting on board was smooth.

June 28, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your wonderful review! We're delighted you and your family enjoyed the London by Night Tour with Mathew. It's great to hear his knowledge and humor made the experience so memorable. We also appreciate your feedback about finding the stop and will look at how we can make it easier to locate. We hope to welcome you back on board again soon!

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Rated 1 out of 5 stars

Terriable

My experience with Golden Tours was completely unacceptable and has been one of the worst customer service experiences I have ever had.

The sales agent, Sohanur Rahman, appeared more interested in making a sale than understanding my travel plans. I was clearly informed that the tickets would remain valid for flexible use, but instead the attractions were booked according to the agent's convenience without my knowledge or consent. This resulted in my family arriving at the Tower of London only to be told that our tickets had already expired.

Although the supervisor, Akshay, stepped in and helped us gain entry to the Tower of London, the situation became even more frustrating when Sohanur Rahman called while we were already inside the attraction and insisted that we leave immediately to visit Madame Tussauds. Expecting customers to abandon an attraction because of your company's booking mistake is completely unreasonable and demonstrates a shocking lack of professionalism and customer care.

Because I had an early morning flight the following day, the incorrectly booked Madame Tussauds tickets became completely unusable. My parents missed out on an experience that I had specifically planned for them, and our holiday was negatively affected because of your staff's negligence.

The only positive part of this experience was the assistance provided by Supervisor Akshay, who tried to resolve a situation that should never have occurred in the first place. Unfortunately, his efforts cannot undo the inconvenience, wasted time, stress, and disappointment caused by the incorrect booking and poor handling of the issue.

I would not recommend Golden Tours to anyone based on this experience. Customers deserve accurate information, competent booking services, and staff who take responsibility for their mistakes instead of expecting customers to change their plans to accommodate them. This experience has seriously damaged my trust in your company.

June 28, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for taking the time to share your feedback. We are truly sorry for the mix-up with your booking and the frustration and disappointment this caused you and your family. This is not the level of service we strive to provide, and we sincerely apologise for the impact it had on your holiday.

We appreciate you recognising Akshay's efforts to assist on the day, and we are also sorry that the situation arose in the first place. A member of our management team has since contacted you directly to discuss your experience and work towards resolving the matter. We value your feedback, as it helps us improve our service and prevent situations like this from happening again.

We hope we can restore your confidence in Golden Tours in the future.

Rated 5 out of 5 stars

It was a lovely tour

It was a lovely tour, the young ladies who introduced the event and served us were great, polite and attentive. As it was extremely hot we were all given hand fans and also a lovely complimentary hot drinks cup. The food was lovely and fresh. The guide to what we were seeing was great . Booking was easy and directions great. With good communication leading up to the trip.

June 28, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your lovely review! We’re delighted to hear you enjoyed the tour and that our team looked after you so well. It’s great to know the service, food, and guidance all helped make your experience enjoyable, and that the small touches like the hand fans and complimentary cup were appreciated in the hot weather. We’re also pleased the booking process and communication were smooth. We hope to welcome you again soon!

Rated 5 out of 5 stars

Great sights, great guide (Stefan)!

Our guide (Stefan) is clearly very passionate! He made jokes and gave fun facts/pointed out interesting sights while also allowing plenty of time to relax or sleep on the way to each place.

Enough time to explore/take pictures once there; well organized and clear communication about when to meet back. Comfortable ride with nice views.

June 28, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your lovely review! We are delighted to hear you enjoyed the tour and that Stefan’s passion, humour, and interesting commentary helped make the experience so engaging. It is great to know you had enough time to explore each stop, and that the tour was well organised with clear communication throughout. We hope to welcome you on another tour soon!

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