Golden Tours UK Sightseeing Reviews 1,797

TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Looking at 452 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for their helpfulness and positive attitude, making interactions pleasant and productive. Many people appreciate the well-organized nature of the trips and the overall user experience. Reviewers often highlight the enjoyment of the holidays and the efficiency of the tours. However, some people were dissatisfied with aspects of the service and location. Issues mentioned include buses departing late, long waiting times at pick-up points, and difficulty finding bus stops. Some customers also reported uncomfortable bus conditions, such as screens blocking views, or concerns about driver behavior.

What people talk about most

Staff

Customers consistently note positive experiences with staff. Many reviewers praise tour guides for being... See more

Service

Clients share ambiguous opinions on service. Many reviewers express significant dissatisfaction, citing... See more

Location

Customers had ambiguous experiences with location. While many reviewers praised the convenient pick-up points... See more

User experience

Reviewers highlight positive aspects of user experience. Many customers found the experience incredible, fun,... See more

Holidays

Reviewers mention positive feedback about holidays. Many customers had wonderful and well-organized trips,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The museum of making Harry Potter was great experience. The company had it well-organized (pick up points), the bus had a Harry Potter layout. However, I think that the time we could spend inside was... See more

Company replied

Rated 4 out of 5 stars

Overall the journey was good but we were supposed to depart at 11:30 am. However, by the time our bus driver had finished having a cigarette and a chat we didn't get going until 11:45/50. Wasn't very... See more

Company replied

Rated 5 out of 5 stars

Bruce was amazing!!! Best tour guide I've ever had. He is super organised, stays on top of things and we were the first group in every location because Bruce kept us efficient and clearly communicated... See more

Company replied

Rated 5 out of 5 stars

Loved our tour to Windsor, Bath and Stonehenge! Bruce was an amazing guide and his experience and knowledge were super helpful for us to navigate through crowded entries and breeze through the day eff... See more

Company replied


Company details

  1. Tour Operator
  2. Cultural Tours Provider
  3. Travel Agency

Written by the company

London Tours and Sightseeing Golden Tours specialise in London Sightseeing and UK tourism. Providing high quality London tours, attraction tickets and day trips to other incredible destinations in England, such as Stonehenge, Bath, Oxford and The Cotswolds. Book one of our guided tours or a hop-on-hop-off bus bus tour and learn more about the history and beauty of the United Kingdom and beyond.


Contact info

4.0

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
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1-star

Replied to 63% of negative reviews

Typically replies within 1 week

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Rated 1 out of 5 stars

Do not choose Golden bus tours in London Competitors are more honest

Sellers on the street do not inform sufficient
He only wants to make money and a deal
He says you can use a 24 hour ticket one time within 3 months valid from the first entering golden tour bus
When we started our trip 3 days after purchasing date , we were very unfriendly kicked off the bus
Thank you Mr Boris
You made great money with us
Better London guests use the competitive Hop on buses

May 4, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your feedback, and please accept our apologies for the inconvenience caused.

We kindly request you to email us at customerservices@goldentours.com with your booking reference number and full details of your experience so that we can investigate this matter further.

We look forward to hearing from you.

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Rated 5 out of 5 stars
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Reply from Golden Tours UK Sightseeing

Thank you for your wonderful feedback. We are delighted to hear that Bruce made your experience so enjoyable and informative. We truly appreciate your kind words about our team and are pleased that you found the tour to be value for money.

Rated 5 out of 5 stars

Wonderful day trip from London Windsor, Stonehenge and Bath

Wonderful day with Bruce, our guide, and Reg, our driver. Pleasant, knowledgeable and efficient. They know how to beat the crowds. Highly recommend.

May 4, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your wonderful feedback. We are delighted to hear that Bruce and Reg made your day trip enjoyable, efficient, and memorable. We truly appreciate your recommendation!

Rated 5 out of 5 stars

Loved Kelvin and his expansive…

Loved Kelvin and his expansive knowledge of the destinations! He was entertaining and made the experience engaging!

May 3, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your wonderful feedback. We are delighted to hear that Kelvin’s knowledge and entertaining approach made your experience so engaging and enjoyable!

Rated 5 out of 5 stars

We were very well looked after

We were very well looked after, staff were great, tour was great , food was great

May 2, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your lovely feedback. We are delighted to hear that you were well looked after and enjoyed the staff, tour, and food. We truly appreciate your kind words!

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Rated 1 out of 5 stars

Taylor Swift Afternoon Tea Tour Bus

I booked a Taylor Swift tour in London paid £118 through Golden Tours, specifically to bring my granddaughter down from Scotland for the experience. The tour was then cancelled, which is disappointing enough on its own, the time wasted looking into this and booking it is extremely frustrating, then the refund process or lack of it so far.... I have had to repeatedly chase for answers between Golden Tours and GetYourGuide, with no straightforward guidance or ownership from either side. This has wasted a significant amount of my time on top of the disruption already caused. Leaving customers to navigate a confusing and poorly communicated refund process is unacceptable. Based on this experience, I would be very cautious about booking through intermediaries where accountability is unclear.... shocking customer service which is still to be resolved!

May 2, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for taking the time to share your feedback.

We sincerely regret the disappointment caused by the cancellation of the tour and understand the inconvenience this may have created for your travel plans.

However, we would like to clarify that this booking was made through a reseller agent, GetYourGuide. In such cases, the payment is collected and held directly by the reseller, which means that all refund processing and financial resolutions must be handled through the original booking platform.

While we always aim to assist customers where possible, we are unfortunately unable to directly process refunds for bookings made via third-party agents, as we do not hold the customer’s payment details or funds in these instances.

We understand your frustration regarding the communication process, but the appropriate course of action is to continue coordinating with the reseller through whom the booking was made. They remain responsible for managing the refund process and customer payment resolution.

Rated 5 out of 5 stars

Bruce and Armando were awesome

Bruce and Armando were awesome. Very caring, knowledgeable and fun. The tour of Windsor, Stonehenge and Bath was tiring but made lively and much awesome by GoldenTours

May 1, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your wonderful feedback. We are delighted to hear that Bruce and Armando made your tour so enjoyable with their knowledge, care, and enthusiasm. We truly appreciate your kind words about the Windsor, Stonehenge, and Bath experience!

Rated 1 out of 5 stars

AVOID AVOID AVOID Golden Tours

AVOID AVOID AVOID Golden Tours – SCAM overpriced and unreliable

Terrible experience from start to finish. We were sold tickets at a kiosk for almost double the online price. During the Tube strikes, we tried to use the buses but they were heavily delayed, and when one finally arrived, the driver often went on break. We ended up walking most of the time because it was faster.
Customer service was just as bad — no refund offered despite the poor service. We were sent in circles by the people running this between the kiosk, phone number, and email support, who even did not speak much English only to be refused and offered a ticket for another day (which was useless to us).

Overall: overpriced, unreliable, and frustrating. Avoid and spend your money elsewhere

April 25, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your feedback. We’re sorry to hear about your experience and any frustration caused on the day.

Our bus frequencies typically range from 20 to 30 minutes depending on the route chosen. However, on this occasion there was significantly more traffic than usual due to the Tube strikes, which unfortunately may have impacted journey times. We sincerely apologise for any inconvenience this may have caused.

If you would like us to review your case further, please email customerservices@goldentours.com addressed to the Guest Relations Manager so your concerns can be looked into directly.

We look forward to hearing from you.

Rated 1 out of 5 stars

Horrible customer service / following the reply from Golden Tours as per below, they have not actually given us a full refund, but told us to take it up with a 3rd party, who apparently we bought the tickets from. So I need to do that now.

Horrible uncaring customer service
We bought tickets for Legoland, unfortunately our 4yr old granddaughter was hospitalised 2 days before the visit.
We sent hospital letter, but Golden Tours refuse refund or credit note
As we did not give 7 days notice.
How would this be possible with a sick person.
They clearly care more about their profits than the customer.
Will never use again. Avoid at all costs

March 23, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your message, and we are very sorry to hear about your granddaughter’s hospitalisation and the distress this situation has caused.

As we do not directly operate this product, we needed to contact the supplier and review the supporting documentation you provided before we could authorise any exception to the standard terms and conditions.

We are pleased to confirm that, following this review, a full refund has now been actioned for your booking.

Thank you for your understanding and patience while we worked with the supplier to resolve this matter. We sincerely hope your granddaughter is recovering well.

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Rated 3 out of 5 stars

London hop on hop off

Overall the hop on hop off bus was good, down point we thought there wasn't much talking about placing going around. We mainly used the red route and a little of the orange route to get out to Kensington which was good.

April 24, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your feedback. We’re pleased to hear you enjoyed using the hop on hop off service and found the red route helpful, as well as the orange route for getting to Kensington.

We also offer live guides on select blue routes, which many guests enjoy for a more in depth commentary during their journey. That said, we really appreciate your comments as they help us continue to improve the experience.

We hope to welcome you again soon in London!

Rated 1 out of 5 stars

Tour aborted!

Unfortunately we were unable to undertake the tour of the Churchill war rooms on Friday April 24th.
Basically London was in the throes of a tube strike and just getting from A to B was a nightmare. Also, when you are not confident about getting around the city we had to make the decision of missing the tour and concentrate on getting back to King's Cross.
I tried to see if we could rearrange the date, but the Cardiff number given on the site was permanently engaged. I tried over 120 times.
I had not protected the booking as I knew we would be in London that day. Lessons learnt.

April 24, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for taking the time to share your experience. We’re sorry to hear that your plans were disrupted on the day and understand how challenging travel around London can be during major transport strikes.

We appreciate that you made a difficult decision in the circumstances, and we’re sorry you were unable to reach us despite your repeated attempts.

If you contact us at customerservices@goldentours.com with your booking reference, we would be happy to offer you a rebooking with a 50 percent discount as a gesture of goodwill.

We hope this will give you the opportunity to enjoy the Churchill War Rooms tour under better conditions in the future.

Rated 5 out of 5 stars

Worth the Journey

We took the tour to Windsor, Stonehenge, & Bath on our honeymoon. Our tour guide was Bruce and our driver was Eddie. Eddie got us around safely and efficiently on a very long journey. Bruce was very knowledgeable, friendly, and helpful. He even went through the bus on the return journey and offered personalized help to each party in getting back to their hotel. I would absolutely recommend them!

April 24, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you so much for sharing this wonderful review! We’re honored you chose this tour as part of your honeymoon. Bruce and Eddie will be delighted to hear your kind words. We’re so glad Bruce’s knowledge and personal care, along with Eddie’s safe driving, helped make your journey so memorable. We truly appreciate your recommendation and hope to welcome you again on another adventure!

Rated 5 out of 5 stars

Bruce was amazing!!

Bruce was amazing!!! Best tour guide I've ever had. He is super organised, stays on top of things and we were the first group in every location because Bruce kept us efficient and clearly communicated with us. Of course none of it would've been possible without our lovely driver . They were both super friendly and extremely knowledgeable and experienced especially Bruce! Had a blast!!

April 23, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you so much for your kind words. We are thrilled to hear you had such a great experience with Bruce and your driver. It is wonderful to know their organisation, knowledge, and friendly approach made your tour so enjoyable. We hope to welcome you again soon for another fantastic trip.

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Rated 1 out of 5 stars

Special occasions

For those wanting a celebrate or even tour London, with a little something to make it special, Afternoon Tea on a tour bus is not the way to do it.
As a party of 3 celebrating a special occassion, we were expecting and paid for a top deck view experience, with panoramic views, this was not the case. We had conflicting accounts of what happened to/where the glass top bus was. If possible let customer(s) know in advance or don't advertise it as if it is the norm if it pot luck on the day. you haven't got it for all trips.
Our group of 3 was spilt, on a normal day not a problem, but for a special occasion, it put a downer on the whole occasion. Have something on your website that customers can request to be seated together, because it is a special occasion and try to make it a memorable experience for the customer(s). At least you can say you tried.
The plastic flute glasses were grimmy. The windows smeared with what, I don't know and made it not a nice experience to look out and enjoy the sites. Suggest better washing up utilities and a window check and wipe down inbetween trips if necessary.

April 18, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for taking the time to share your feedback. We are very sorry to hear that your experience did not meet your expectations, particularly as it was a special occasion.

We understand how disappointing it can be when seating arrangements are not as expected. As outlined in our terms and conditions, due to the shared nature of the experience, groups may be seated separately if a private table is not booked. Customers do have the option to purchase a private table for up to four passengers, which guarantees that they are seated together throughout the experience.

That said, we sincerely apologise for any inconvenience caused on the day. If you would like us to look into this further, please email us at customerservices@goldentours.com with your booking reference, and our team will be happy to assist you.

Thank you again for your feedback.

Rated 5 out of 5 stars

Luxury to have a driver from the hotel…

Luxury to have a driver from the hotel to the studio. Recommend to come early!

April 20, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your kind feedback. We’re delighted to hear that you enjoyed the convenience of the hotel pickup service and appreciate your recommendation to arrive early to make the most of the experience.

We hope to welcome you again soon!

Rated 5 out of 5 stars

Excellent tour

Excellent tour. Bruce was a great guide. Gave lots of interesting and helpful information and also had a wonderful sense of humor. Kiran was an amazing driver and was also very personable.
Highly recommend.

April 20, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your wonderful feedback. We’re delighted to hear that you had an excellent tour and that Bruce and Kiran made such a positive impression with their knowledge, professionalism, and sense of humour.

We truly appreciate the recommendation and hope to welcome you again soon.

Rated 5 out of 5 stars

Fantastic day on the Afternoon Tea Bus with Panoramic Views

Went on the Afternoon Tea Bus with Panoramic Tour of London. All the staff were amazing and the trip was really fun. We sat at the front so I feel we had the best view and experience. Food lovely, gorgeous sunny day so got fab photos, but again I cannot fault the staff, Chris deserves as extra mention but they were all great. I honestly cannot recommend this highly enough. A real must ! I am thinking of doing it again !

April 19, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your fantastic feedback. We are delighted to hear that you had such an enjoyable experience on the Afternoon Tea Bus and that you were able to make the most of the panoramic views on a beautiful day.

It is wonderful to know that the team made such a positive impression. Chris will be especially pleased to receive your kind mention and we are glad you enjoyed the food and overall experience.

We truly appreciate your recommendation and would be thrilled to welcome you on board again soon.

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Rated 1 out of 5 stars

Afternoon Tea Bus Tour

We booked the tour to celebrate our friends milestone birthday, specifically looking forward to the afternoon tea experience, but unfortunately, it was a huge disappointment from start to finish.
​The issues began with the transportation; the bus was not at all what was advertised or what we were expecting based on the tour description. It did not have a glassed domed top deck!!!To make matters worse, our group was split up, which completely defeated the purpose of booking a social experience together.
​As for the "highlight" of the day—the afternoon tea—the food was mediocre at best and certainly didn't live up to the premium feel we were promised. Hot drinks served in plastic reusable cups! Between the seating arrangements and the lack of quality, the whole experience felt disorganised and undervalued. Sadly, I wouldn't recommend this tour if you're looking for a seamless or high-quality day out.

April 18, 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for taking the time to share your feedback. We are very sorry to hear that your tour did not meet your expectations.

We understand how disappointing it can be when seating arrangements are not as expected. Customers do have the option to select a private table for up to 4 passengers to ensure they are seated together. As outlined in our terms and conditions, if this option is not selected, there is a possibility that groups may be seated separately due to the shared nature of the experience.

That said, we are very sorry for any inconvenience this caused on the day. If you would like us to look into this further, please email us at customerservices@goldentours.com
with your booking reference, and our team will be happy to assist you.

Thank you again for your feedback.

Rated 5 out of 5 stars

Windsor, Stonehenge and bath

Bruce and Kee are the best! We had a wonderful trip and experience. Bruce is very knowledgeable of the history and cities, he made sure everyone in the tour felt comfortable and had a great time.

April 16, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your kind words! We are so glad you had a wonderful experience. Bruce and Kee will be thrilled to hear your feedback. It means a lot that you felt comfortable and enjoyed the tour!

Rated 5 out of 5 stars

Truly enjoyable

The food was delicious on the Afternoon Tea Bus. The seats comfortable. Abi and Aneesh were great hosts. A great outing!

March 26, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your lovely feedback! We’re delighted you enjoyed the delicious afternoon tea and found the seating comfortable. Abi and Aneesh will be so pleased to hear your kind words, they’ll really appreciate the shoutout. We’re glad you had a great outing and hope to welcome you again soon!

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