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Review summary

Created with AI, based on recent reviews

Evaluating 135 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their politeness, professionalism, and helpfulness, making the car buying process pleasant and stress-free. Many highlight the exceptional customer service, noting the personalized approach, clear communication, and non-pressuring attitude from sales consultants. The overall service is frequently described as excellent, with consumers appreciating the efficiency and ease of their experience, from initial inquiries to vehicle collection and after-sales support. However, some customers experienced dissatisfaction with the product, citing issues like scratches on wheels, a cracked sunroof, faulty components, and even a bent chassis on a purchased vehicle. A few other people also felt that the service was poor, mentioning unreturned calls, miscommunication regarding appointments, and concerns regarding the trade-in process.

What people talk about most

Staff

Clients share positive opinions on staff, consistently describing them as polite, friendly, and helpful, with... See more

Service

People report positive experiences with service, often highlighting the professionalism, efficiency, and... See more

Product

Reviewers mention ambiguous feedback about product quality, with some customers praising the high quality of... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting that they felt valued... See more

User experience

Consumers find the user experience to be overwhelmingly positive, with many describing the entire buying... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Purchased Kia Sportage six months ago from Kia South Cambridgeshire and today had my second five star experience when a software update was carried out Such polite and professional staff very welc... See more

Company replied

Rated 5 out of 5 stars

Comms were great, the team worked together really well and we were very well looked after. Kudos to Robert, Aaron and sales manager Michael. Best car-buying experience I've had in a long motoring car... See more

Company replied

Rated 5 out of 5 stars

All the staff were very polite, friendly and helpful. They gave you the necessary time to arrive at your decision and at no time pressurised you. I was served by Ian who made me feel very welcome and... See more

Rated 5 out of 5 stars

Great experience from start to finish. We travelled from outside Cambridge with our kids, and everything was well prepared for our visit, which made the day much easier for us as a family. Thank you... See more

Company replied


Company details

  1. Vehicles & Transportation

Written by the company

The home of @Kia, @Mazda, @Nissan & @Mitsubishi. Franchised Service Centre for teh above and #Citroen, #Hyundai, #Fiat & #Ford


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

365 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 91% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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Rated 2 out of 5 stars

EMG Bury St Edmunds

EMG Bury St Edmunds

Good:

Sales team

Aftercare service

Bad:
The bumper was resprayed but is still the wrong colour. EMG carried out the respray and are refusing to correct it. They claim the mismatch is due to the material it was sprayed on (which I understand), but the colour difference is significant — not just a slight variation.

August 22, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Thank you for taking the time to share your review. We’re pleased to hear you were happy with your sales experience. We understand that any concerns you had have already been discussed with our General Manager and addressed. Should there be anything further, please reach out to him directly.
Kind regards,
EMG Customer Service

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Rated 5 out of 5 stars

Very happy with service!

Jamie and Chris were fantastic helping me sort a new car out urgently. Friendly, informative and professional. Very grateful Jamie found me a car perfect for what I needed! All the staff were lovely and helpful!

August 29, 2025
Unprompted review
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Reply from Emg Motor Group

Hello,

Thank you for your wonderful feedback! We’re delighted to hear that Jamie, Chris, and the rest of the team provided such friendly, professional, and attentive service. It’s great to know they were able to find the perfect car for your needs and make the experience smooth and enjoyable.

Best regards,
The EMG Team

Rated 5 out of 5 stars

Excellent service and great value

The whole experience was excellent with thorough explanations at all points. I could not find a better value price for the MG ZS I bought from them anywhere else in England.

October 2, 2025
Unprompted review
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Reply from Emg Motor Group

Hello,

Thank you for your kind review! We're delighted to hear you had an excellent experience and found great value with your MG ZS. It’s fantastic to know our team made the process clear and straightforward throughout.

Best regards,
The EMG Team

Rated 5 out of 5 stars

5 Star all the way in respect of the…

5 Star all the way in respect of the purchase experience. A special thanks to Mike Mulligan for his kind attention
Hoping and expecting the same for the rest of the time the car is with us.
We're in our eighties and are expecting this to be our last car.
Please keep the 5* experience going EMG Ely👍

October 1, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello,

Thank you so much for your wonderful 5-star review! We're delighted to hear that Mike and the team at EMG Ely made your purchase experience so positive. We truly appreciate your trust in us and will do our utmost to ensure you continue to receive the same high level of care throughout your ownership.

Best regards,
The EMG Ely Team

Rated 5 out of 5 stars

Excellent service

Excellent service, car had some marks but not an issue as these were repaired to such a high standard you could not see any evidence of them being there.
Nothing was too much trouble and a very relaxed way to purchase a car

September 28, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello,

Thank you for your kind review! We're so pleased to hear that you had an excellent experience and that our team ensured everything was taken care of to a high standard. It’s great to know you felt relaxed throughout the process — that’s exactly the experience we aim to provide.

Best regards,
The EMG Team

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Rated 5 out of 5 stars

EMG ELY , FANTATSIC

EMG ELY , we pop in to see about a Sportage , was greeted by michael de quidt, explained our situation, worked out our optoins ,very polite and helpful ,took us for test drive and explained all about the car options with high knowledge , gave us time and had look around the showroom for us to decide our options. then michael mulligan took the the rains checked the options on offer as we decided on new Sportage, he was again polite, helpful making sure it was correct for us . and led the way antil the end with the end saying enjoy your car im only phone call away ,fantastic out come . im sure we will return in the future thank you for all the team in Ely a delight to deal with.. keep up the good work..

September 27, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Kevin Peacock, thank you; we appreciate your feedback! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

Rated 5 out of 5 stars

Excellant Customer Service

Excellant Customer Service

Our experience was made good by the very professional friendly staff at EMG Huntingdon. In particular by Ashley, who responded to our online message the next day. We needed a car asap and saw a Nissen Juke that had just arrived in the showroom. There were no photographs on the vehicle, but we still expressed our interest to buy. Within hours Ashley had the details sent via video for us to view. We were without a vehicle to drive, and after paying a reserve fee he drove it to us for a test drive. He was great from start to finish. The whole process was made hassle free & easy, EMG could not have done more for us. Needless to say we purchased the car, and true to his word Ashley delivered to us on Monday 22nd September. We will definitely buy from EMG again. I have already recommended them to friends & family. Great thank you.

September 19, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello,

Thank you so much for sharing your wonderful experience! We’re thrilled to hear that our EMG Huntingdon team — especially Ashley — was able to make the whole process smooth and stress-free for you. It’s fantastic that Ashley went the extra mile (literally!) to ensure you could test drive the Nissan Juke and get back on the road quickly.

We truly appreciate your recommendation to friends and family and are delighted to know you’d choose us again in the future. Enjoy your new car, and we look forward to welcoming you back whenever you’re ready!

Best regards,
The EMG Huntingdon Team

Rated 5 out of 5 stars

I was happy with the service at EMG…

I was happy with the service at EMG Haverhill because it was friendly and a comprehensive explanation of all options, will definitely use them in future

September 13, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello,

Thank you so much for your kind words! We’re delighted to hear that you found our team at EMG Haverhill friendly and thorough in explaining all your options. It’s wonderful to know you’d choose us again in the future — we really appreciate your trust and support.

Best regards,
The EMG Haverhill Team

Rated 1 out of 5 stars

Don't buy anything from EMG group

Don't buy any cars from EMG Group. We bought a Nissan Qashqai and p/X a BMW. Sales accused us of not being honest about BMW service book, which a hour later we rang BMW dealer confirmed it was correct. Sales didn't tell us that tyre wheels were scratched. Sales took 6 weeks to refund our deposit and over two months to reply to our written complaint

May 12, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Dr Alamin,

We’re truly sorry to read your review and to hear about the concerns you’ve raised regarding your recent experience with us. We fully appreciate how upsetting the situation must have been and regret that we fell short of the high standards of service we aim to provide.

We have reached out to you directly and offered a resolution, though we understand that this was not accepted. While we respect your decision, we do remain committed to learning from this and ensuring improvements are made.

Thank you for sharing your feedback.

Best regards,
The EMG Kings Lynn Team

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Rated 5 out of 5 stars

Great friendly reliable a d fair service

The dealer in Ely has looked after my kia for over 2 years and always provided great friendly service. I was very happy with the deal i got when i traded it in for an audi from them. Excellent garage and i hope to get my audi serviced there to.

September 13, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Mr Overton,
Thank you for your kind review. We’re delighted to hear that our Ely team has looked after you so well over the years and that you’re happy with your new Audi. We look forward to welcoming you back for your servicing and continuing to provide the same great service.

Best regards,
The EMG Ely Team

Rated 5 out of 5 stars

Adam was brilliant

Adam was brilliant. He listened to exactly what we wanted and found our ideal car. He also kept our 3 year old entertained through test drives and admin

August 31, 2025
Unprompted review
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Reply from Emg Motor Group

Carley Batley, we're so glad that we were able to go above and beyond your expectations! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

Rated 3 out of 5 stars

Bought a BMW X1 from Duxford

Bought a BMW X1 from Duxford. Tom was excellent. Took me to the post office to sort the tax out. Couple of bad points. He wouldn't give me anymore than £2000 for my part ex but goes up for sale few days later for £6000. Writing this four days later I would of thought I'd get a follow up call to see if everything ok with the new vehicle but nothing at all. Bit unprofessional that. To all that want to part ex here you must haggle as much as you can. They are salesman not your friends

September 6, 2025
Unprompted review
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Reply from Emg Motor Group

Hello Mark,

Thank you for your feedback and for highlighting the service Tom provided during your purchase. We’re pleased to hear you were happy with him on the day.

We’re sorry to learn you felt let down afterwards. Tom did try to follow up with you by phone, but couldn’t get through, and he also sent an email to check everything was going well with your BMW X1. We’ll make sure we improve how we communicate follow-ups going forward so customers feel fully supported.

We appreciate your comments and your custom, and if there’s anything further we can help with, please don’t hesitate to get in touch.

Thank you.
- EMG Duxford Team

Rated 5 out of 5 stars

Great experience with Nicky from EMG…

Great experience with Nicky from EMG Cambridge. I called first thing in the morning and then took a train from London to get there. Nicky was very personable and supportive for all my questions and needs and I came out with a great car which I'm very happy with

September 3, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Dave Lambourn, we're so glad that we were able to go above and beyond your expectations! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

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Rated 5 out of 5 stars

EMG Haverhill

I recently bought a Ford Focus from EMG Haverhill after researching cars locally. I'd organised a test drive and when l arrived Paul was held up with a previous customer but his colleagues discussed cars with me till he was free. The whole process of buying the car was done efficiently and courteously with lots of information. Paul arranged for the car to be delivered and on every occasion was prompt and professional. I'm delighted with the car and the service l received and would highly recommend

August 5, 2025
Unprompted review
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Reply from Emg Motor Group

Judy H, we're so glad that we were able to go above and beyond your expectations! Please don't hesitate to reach out if there's anything additional we can do for you. Thank you, and have a fantastic day!

Rated 5 out of 5 stars

Great experience

Great experience dealing with Kieran at EMG Cambridge. Kieran created an in-depth and honest video guide to the car and ensured that a couple of minor cosmetic issues were rectified to a high standard sending me photos before I travelled to collect the car. The sales process was smooth and the car was as agreed on collection. Thank you!

August 28, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Alan H, we're so glad that we were able to go above and beyond your expectations! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

Rated 5 out of 5 stars

great service from a garage that cares about its customers…

recently bought a kia niro from this company.
from start to finish it was an exceptional experience.
our sales man was Michael mulligan a total professional, no pressure to buy no loitering in the background just left us to view and explore the car.
after deciding to buy, we were given a fair price for our car and the paperwork was completed by another gentleman Michael (sorry have forgotten his second name )was was also a credit to his company,
even giving us a huge discount on the car paint and interior protection. We travelled over 100miles to buy the car and it was well worth it.
cannot recommend this garage and staff more highly .
'

August 19, 2025
Unprompted review
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Reply from Emg Motor Group

Hello Michael, thank you; we appreciate your feedback! If you have any further questions, please don't hesitate to reach out! Thank you so much again for your feedback! We hope you have a great day!

Rated 5 out of 5 stars

EMG had a great range of cars when we…

EMG had a great range of cars when we visited. We found a car that was just what we wanted. Paul Gowers was really helpful with our purchase and Bob was great with after sales support. All in all, a pleasant, efficient transaction.

August 25, 2025
Unprompted review
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Reply from Emg Motor Group

Hello Hayley Dennis,
Thank you for sharing your feedback! We’re delighted to hear you found just the right car with us and that Paul and Bob were so helpful throughout your purchase and after sales support.

It’s wonderful to know your experience was pleasant and efficient — exactly what we strive for.

Best regards,
The EMG Kings Lynn Team

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Rated 5 out of 5 stars

Amazing customer service

Had a great experience buying a new car from EMG Ely. No pushy salespeople, they were friendly and professional from start to finish. Michael and Robert especially deserve a mention - they were brilliant throughout the whole process. Michael dealt with the initial enquiry and helped us choose the right vehicle for us and answered our many questions, and Robert took me out for a test drive, explained all the features in the car and dealt with us on collection day ensuring a smooth handover process. Both were so friendly, patient, professional, knowledgeable and a pleasure to deal with. The customer service at this branch was on another level and I would 100% recommend to others.

August 31, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello RW,

Thank you for your fantastic review! We’re so pleased to hear that your experience at EMG Ely was friendly, professional, and pressure-free. It’s great to know that Michael and Robert made the whole process smooth, from your first enquiry right through to collection day.

We’ll be sure to share your kind words with them — they’ll be delighted. Enjoy your new car, and thank you for the glowing recommendation!

Best regards,
The EMG Ely Team

Rated 5 out of 5 stars

Easy and comfortable service

Easy and comfortable service. I came in with an open mind, and was advised on various options that fitted my budget and other criteria. While one of the sales guys wasn't particularly good at listening, the rest of the team have made up for it and made the experience quite simple and pleasant.

I would especially recommend Olly at the Ipswich branch.

August 30, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Arturas,

Thank you for sharing your feedback with us. We’re glad to hear that overall your experience at EMG Ipswich was comfortable and straightforward, and it’s fantastic to know that Olly made such a positive impression.

We’re sorry to hear that one of our team members didn’t fully meet your expectations when it came to listening — your comments are really valuable and will help us improve.

We appreciate your recommendation and look forward to welcoming you again in the future!

Best regards,
The EMG Ipswich Team

Rated 5 out of 5 stars

Well informed staff

Well informed staff, not pushy, friendly and knowledgeable. Good range and choice of cars.

August 13, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Sue Picton,

Thank you for your feedback. We’re pleased you found our team knowledgeable and friendly, and that you were happy with our range of cars. If you need any further assistance, please don’t hesitate to get in touch.

Best regards,
The EMG Team

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