Golden Tours UK Sightseeing Reviews 1,797

TrustScore 4 out of 5

4.0

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 452 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for their helpfulness and positive attitude, making interactions pleasant and productive. Many people appreciate the well-organized nature of the trips and the overall user experience. Reviewers often highlight the enjoyment of the holidays and the efficiency of the tours. However, some people were dissatisfied with aspects of the service and location. Issues mentioned include buses departing late, long waiting times at pick-up points, and difficulty finding bus stops. Some customers also reported uncomfortable bus conditions, such as screens blocking views, or concerns about driver behavior.

What people talk about most

Staff

Customers consistently note positive experiences with staff. Many reviewers praise tour guides for being... See more

Service

Clients share ambiguous opinions on service. Many reviewers express significant dissatisfaction, citing... See more

Location

Customers had ambiguous experiences with location. While many reviewers praised the convenient pick-up points... See more

User experience

Reviewers highlight positive aspects of user experience. Many customers found the experience incredible, fun,... See more

Holidays

Reviewers mention positive feedback about holidays. Many customers had wonderful and well-organized trips,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The museum of making Harry Potter was great experience. The company had it well-organized (pick up points), the bus had a Harry Potter layout. However, I think that the time we could spend inside was... See more

Company replied

Rated 4 out of 5 stars

Overall the journey was good but we were supposed to depart at 11:30 am. However, by the time our bus driver had finished having a cigarette and a chat we didn't get going until 11:45/50. Wasn't very... See more

Company replied

Rated 5 out of 5 stars

Bruce was amazing!!! Best tour guide I've ever had. He is super organised, stays on top of things and we were the first group in every location because Bruce kept us efficient and clearly communicated... See more

Company replied

Rated 5 out of 5 stars

Loved our tour to Windsor, Bath and Stonehenge! Bruce was an amazing guide and his experience and knowledge were super helpful for us to navigate through crowded entries and breeze through the day eff... See more

Company replied


Company details

  1. Tour Operator
  2. Cultural Tours Provider
  3. Travel Agency

Written by the company

London Tours and Sightseeing Golden Tours specialise in London Sightseeing and UK tourism. Providing high quality London tours, attraction tickets and day trips to other incredible destinations in England, such as Stonehenge, Bath, Oxford and The Cotswolds. Book one of our guided tours or a hop-on-hop-off bus bus tour and learn more about the history and beauty of the United Kingdom and beyond.


Contact info

4.0

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 63% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Advertisement
Rated 1 out of 5 stars

Awful company

Awful company. They are providing different information about collection points, their customer support gave us as well different information about post code where our sightseeing bus supposed to be, so we missed our Lights Tour. I would never recommend this company and their tours to anyone. Very disappointing service

December 29, 2025
Unprompted review
Rated 5 out of 5 stars

Highlight of the season!

We are a family of 12 from Canada, everyone loved the lights and the tour from small kids to seniors. The bus drivers were very friendly, welcoming and helpful to us as we are such a big group. Highly recommend. Merry Christmas!

December 27, 2025
Unprompted review
Rated 5 out of 5 stars

10/10 guided tour

Start earlier than expected. Do be there at 7:30 as required. Every attraction was given enough time for sightseeing, detailed and enthusiastic tour guiding. Love the tour guide. He gave is info about the attractions we’re going to visit, even the spots we are going to pass by when on the bus. Driver always on time, everything on time. Heard delay on other shuttle bus but not mine. It’s my pleasure to hv great tour guide and driver. TYSM

December 28, 2025
Unprompted review
Advertisement
Rated 5 out of 5 stars

Zo zo is an excellent tour guide with…

Zo zo is an excellent tour guide with plenty of history knowledge about the places, and most importantly he is a great humanist. He saw my son being specially abled and made him comfortable throughout the day tour. Lovely guy and we would anytime recommend him!

December 28, 2025
Unprompted review
Rated 2 out of 5 stars

No buses for 90 minutes, forced to make other arrangements

We hired the London tour for the day for sightseeing and paid about 100 pounds to do so for two adults and one child.

Unfortunately, the buses drive for about ten minutes and then stop to give the driver a 30 minute break (or so we assume). We were also kicked off one bus on to another one that took 45 minutes to start moving, so the majority of our tour was spent looking at the top of a bus shelter.

Also unfortunately, there are very few Golden Tours buses, not the frequency we were promised. While waiting at Marble Arch to return to London Bridge, we saw at least 3 of each of the other tour operator buses.

After 90 minutes it was getting too tight to catch our return train home and we couldn't get a taxi so we were forced to get the tube. Not the experience we expected for our money.

Choose any of the other operators over Golden Tours. Golden they are not!

December 27, 2025
Unprompted review
Advertisement
Rated 5 out of 5 stars

Impeccable trip and guide

I took the Windsor, Stonehenge, and Bath tour with Bruce this December. He was an informative and humorous guide, as well as a genuinely lovely person—very caring and punctual throughout the trip. I really enjoyed the experience and would definitely recommend it to anyone who loves history and nature. Absolutely worth every penny and every minute.

December 27, 2025
Unprompted review
Advertisement
Rated 5 out of 5 stars

Best last minute deal

I happened to come across the site when searching for discount codes. And found this on the day ticket £10 cheaper. So of course I had no excuse not to go.

December 23, 2025
Unprompted review
Rated 1 out of 5 stars

No audio provided despite it being…

No audio provided despite it being advertised, we booked upper deck seats and the bus was advertised as being open top but half the top was actually covered so we ended up with a restricted view.

The bus stood or crawled through most of the route due to the traffic and it didn't actually show many lights.

Lots of the passengers left the tour early and were asking for refunds.

December 22, 2025
Unprompted review
Rated 5 out of 5 stars

We thoroughly enjoyed the Christmas…

We thoroughly enjoyed the Christmas lights tour. There is no way that anyone could manage to see all the lights on foot, so after a long day of christmas shopping, it was a relief to get on the bus. Barry, our guide, was very knowledgeable - pointing out interesting landmarks and relaying facts and history. He kept things fun with his christmas cracker jokes and a christmas quiz.
The light displays were amazing - so much work goes into them. It was also a great opportunity to appreciate the architecture of the buildings. When you're looking upwards, you see so much more than you do from the ground.
For once, it was convenient to be sitting in stationary traffic, as this enabled all passengers to take turns to capture the perfect photos.
It was cold on the upper deck, but it's worth paying the extra to get the best views. At least it didn't rain!

December 22, 2025
Unprompted review
Advertisement
Rated 4 out of 5 stars

We did the ope

We did the ope. Top tour with English guide, and qe had a wonderful time. The guide was interesting and witty.

December 22, 2025
Unprompted review
Rated 3 out of 5 stars

Boring guide, actual tour of the lights brilliant

The guide was AWFUL. He stood up throughout the entire tour blocking the view of the lights, unable to take any photos. His narrative was boring and full of anecdotes about his previous jobs. We've taken part and enjoyed many bus tours from Brussels, Paris, Liverpool, Barcelona etc - this guide was by far the worse and the most boring we have ever encountered. Our tour was at 19:00 from the Southbank on the 20th Dec.

The other staff were great, v helpful and we liked the rest of the tour, we just wanted our guide to sit down and keep quiet !

December 20, 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look