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Review summary

Created with AI, based on recent reviews

Considering 158 reviews, most reviewers were unhappy with their experience overall. Many customers experienced significant delays in receiving their orders, with some waiting weeks or even months, and found the delivery service to be unreliable. People also reported extremely slow response times to their inquiries, often receiving generic replies or no communication at all, which led to frustration regarding the status of their purchases. However, some people were satisfied with the product quality, noting that items were well-made and comfortable once they finally arrived. A few customers also mentioned issues with sizing, finding that products did not match the provided measurements or were unexpectedly small.

What people talk about most

Order

Users describe ambiguous interactions with order. Many customers experienced significant delays, with orders... See more

Product

Reviewers mention ambiguous feedback about product. Many customers praise the quality, fit, and design of... See more

Response time

Clients share negative opinions on response time. Many reviewers experienced extremely long wait times for... See more

Quality

People report positive experiences with quality. Many customers praise the soft, comfortable, and durable... See more

Delivery service

Reviewers highlight negative aspects of delivery service, with many expressing frustration over consistently... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Took just over a month from order date (1 Dec 25) to receive 1 T-shirt ( 9 Jan 26) inquiry emails very poor. I live in Melbourne, business is supposed to be in Brisbane?? Saw same product adverti... See more

Company replied

Rated 3 out of 5 stars

I ordered in December and honestly got pretty stressed reading the reviews while I was waiting. communication was slow and that part wasn’t great. but my order did arrive and the quality is actuall... See more

Rated 2 out of 5 stars

The first T-shirt I bought was great. The second T-shirt I bought several months later was 5cm longer than the first and was a completely different fit even though it was the same size. When I compl... See more

Company replied

Rated 3 out of 5 stars

AVOID! Like many others, I placed my order weeks ago (21st November) and I'm still waiting for my shirts to arrive. It was an Xmas themed t-shirt for my wife and it took several emails... See more

Company replied


Company details

  1. Clothing Store

Written by the company

At Selfawear, we believe in living with intention. Our mission is to create inspiring apparel and merchandise that spark acts of kindness, positivity, and self-reflection, igniting an optimistic mindset in our community to leave a lasting impact on the world. Unlike traditional clothing, Selfawear serves a deeper purpose. We understand that the way we think shapes our world around us, and we know you do too. That’s why we’ve consciously created products that you will not only love to wear but that also resonate with your true core. By wearing Selfawear, you're not just choosing a piece of clothing; you're joining a movement of kindness and positive transformation. Our community of changemakers uplifts others and encourages acts of kindness, transforming your outfit of the day into a statement of self-expression. Whatever and wherever the day brings you, you are wearing your true self, making space for heartfelt conversations and connections.


Contact info

2.5

Poor

TrustScore 2.5 out of 5

159 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 82% of negative reviews

Typically replies within 1 week

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Rated 3 out of 5 stars

Frustrating but lessons learned

The delay and lack of response initially was frustrating. after reading the update and understanding how busy they were, I don’t believe customers were intentionally ignored. Hopefully lessons are taken from this peak period as the brand itself seems genuine

February 1, 2026
Unprompted review
Selfawear logo

Reply from Selfawear

Hi Charlotte,

Thank you for taking the time to share this perspective.

You’re right that the delays and slow responses during that peak period created a frustrating experience for many customers. The weeks following Black Friday and leading into Christmas brought a much larger volume of orders and messages than our small team had previously handled.

That explains what was happening behind the scenes, but it also highlighted areas where we clearly needed to improve. We’ve been working on strengthening both communication and production processes so situations like that are far less likely to happen again.

We really appreciate your understanding and your willingness to support the brand despite the challenges during that period.

— The Selfawear Team 💛

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Rated 1 out of 5 stars

Buyer beware - poor delivery, incorrect sizing, lack of response

My extreme dissatisfaction is with the abysmal level of service they “provide”. Despite receiving numerous automated acknowledgments, there has been a complete lack of actual human response to my concerns.
Most frustratingly, I was previously assured via email on 3 February 2026, that my order would be corrected before being processed. Clearly it was not done, as today received an entirely incorrect shipment - that’s after waiting almost 8 weeks.
They rely on slow email-only support system with no phone contact available.
So I am now processing the return of the incorrect sized items and I am being charged a $10 process fee.
They should consider the mental health issues they cause their customers with their lack of response which equals lack of care.

February 23, 2026
Unprompted review
Selfawear logo

Reply from Selfawear

Hi Viviane,

Thank you for writing this, and I’m really sorry for the experience you’ve described.

Waiting close to eight weeks for an order, particularly after being assured that the issue would be corrected before processing, would understandably feel extremely disappointing. The lack of timely communication you experienced would have made that situation even more frustrating.

December and early January were an unusually challenging period for our small team due to the surge in orders following Black Friday. That explains why response times slowed significantly, but it doesn’t change the impact that delay had on your experience.

We would like the opportunity to look into this further and make sure your case has been handled correctly. We’ll reach out directly so we can review the order details with you.

— The Selfawear Team 💛

Rated 4 out of 5 stars

Disappointing timing, but not a scam

I was very frustrated at first and honestly worried after seeing the delays.My order was dispatched late and won’t arrive in time for Christmas, which was disappointing. That said, once communication came through, I could see this wasn’t a scam and just a business that got completely swamped. I decided not to cancel as the items were for myself, and I’m okay waiting now that I understand what happened

January 3, 2026
Unprompted review
Selfawear logo

Reply from Selfawear

Hi Ellen,

Thank you for taking the time to write this and for sharing your perspective so honestly.

You’re right that the delays during that period were frustrating for many customers, particularly for orders placed with Christmas in mind. The weeks following Black Friday brought a much higher volume of orders and support messages than our small team had previously experienced, which slowed things down more than we would have liked.

We really appreciate your patience and your understanding once the situation became clearer. Feedback like this helps us continue improving how we communicate during busy periods.

Thank you again for your support.

— The Selfawear Team 💛

Rated 4 out of 5 stars

Honest feedback from a patient customer

I think it’s fair to say communication dropped the ball during the Christmas rush but I also think it’s unfair to label this business a scam. Once the updates were shared, the situation made sense. Not perfect, but I appreciate transparency and effort when things go wrong

February 4, 2026
Unprompted review
Selfawear logo

Reply from Selfawear

Hi Leroy,

Thank you for sharing this thoughtful feedback.

You’re right that communication during the Christmas rush didn’t meet the standard we aim for. The surge in orders during that period created delays across both production and support responses for our small team.

We really appreciate you recognising the effort to be transparent about what was happening behind the scenes. Experiences like this have helped us refine how we manage both communication and production during peak periods.

Thank you again for taking the time to write this.

— The Selfawear Team 💛

Rated 5 out of 5 stars

Trusted my gut despite the reviews

I saw the reviews and nearly cancelled, but something told me to wait it out. I’m glad I did. The order arrived and I really like it. Definitely feels like a short-term issue, not a bad business.

January 8, 2026
Unprompted review
Selfawear logo

Reply from Selfawear

Hi Emily,

Thank you for taking the time to share this.

You’re right that the delays during that period created uncertainty for a lot of customers, particularly when reviews started appearing online. The weeks following Black Friday brought a much higher volume of orders and support messages than our small team had previously handled, which slowed things down more than we would have liked.

We’re really glad to hear your order arrived safely and that you’re happy with it.

Thank you for trusting your instinct and giving the brand a chance.

— The Selfawear Team 💛

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Rated 5 out of 5 stars

I get why people were upset

I understand why people were frustrated as I was too at times.But my order did arrive eventually and I’m happy with it. Knowing how busy they were, I don’t think it’s fair to call it a scam. I’d try them again when things are quieter

December 24, 2025
Unprompted review
Selfawear logo

Reply from Selfawear

Hi Annabelle,

Thank you for taking the time to write this.

You’re right that the delays and slower communication during that busy period created frustration for many customers. The surge in orders following Black Friday meant our small team was handling a much higher volume than usual across both production and support.

We’re really glad to hear your order arrived and that you’re happy with it.

Thank you again for your understanding and for supporting Selfawear!

— The Selfawear Team 💛

Rated 5 out of 5 stars

busy small business

You could tell from the reviews that they were completely pumped during December. my order was delayed and communication wasn’t ideal, but the product itself is great quality.

I still prefer supporting a small business that had a rough month over a big faceless brand

January 5, 2026
Unprompted review
Selfawear logo

Reply from Selfawear

Hi Parker,

Thank you for taking the time to share this.

You’re right that December was an unusually busy period for our small team. The surge in orders following Black Friday slowed both production and communication more than we would have liked.

We really appreciate your understanding and your support of small businesses, especially during challenging periods like that.

It means a lot to our team.

— The Selfawear Team 💛

Rated 1 out of 5 stars

Slow delivery, poor quality.

Ordered Christmas t-shirst for four members of my family late November-2025 from the Gold Coast based business. I live in Brisbane and the delivery time was quoted at Production Time: 3-7 business days and
Shipping Time: 4-10 days. My shirts arrive the week of Australia Day (26th january). Three of the four were not the size listed on the site and Selfaware are not accepting them as returns.

January 23, 2026
Unprompted review
Rated 4 out of 5 stars

delays, still a positive outcome

I was in the exact same boat as a lot of the recent reviews I'm seeing here. delayed order, slow communication, lots of waiting (almost 3 weeks) my items eventually arrived and the quality made up for it.It wasn’t a perfect experience, but it also wasn’t shady or dishonest. Just a business that got overwhelmed

February 3, 2026
Unprompted review
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Rated 1 out of 5 stars

NEVER USE SELF AWARE - Should be Called SELF AWARELESS

I received my Christmas T-shirts after Christmas. I would never use this Company Again. Of course I disputed this with my credit card company and could send the T-shirt back to them and dispute and get a refund, but I'm exhausted by the lack of self awareness - it is anxiety inducing to be the person responsible for the Christmas t-shirts and having to run to the $2 shop on Christmas Eve to find an alternate. NEVER USE THIS COMPANY is all I can say or like me buy them this Christmas and you will have them 11 months in advance for next christmas. What a DISGRACE.

January 2, 2026
Unprompted review
Rated 5 out of 5 stars

glad i didn’t cancel

i nearly cancelled after seeing some reviews but decided to hang in there. happy i did. shirt feels great and looks exactly like the photos. would order again when things are quieter.

January 15, 2026
Unprompted review
Rated 4 out of 5 stars

not perfect but fine

the wait was frustrating at times and replies were slow. i won’t pretend that part was fun. but my order arrived and i really like it. felt more like a capacity issue than bad service

January 14, 2026
Unprompted review
Rated 4 out of 5 stars

I ordered during the same period

I ordered around the same time (mid Dec) as a lot of the negative reviews and honestly got worried reading them while I was waiting.

My order did take longer and replies were slow, but it eventually arrived and the quality was actually really good.

It felt like a brand that got absolutely slammed, not anything dodgy. I’m still happy I ordered and would try them again when things calm down

January 25, 2026
Unprompted review
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Rated 4 out of 5 stars

Read the reviews, still happy

I was hesitant after reading some reviews, but decided to support them anyway. The process was slower than usual, but the quality of the product made up for it.
Still a positive experience overall

January 25, 2026
Unprompted review
Rated 4 out of 5 stars

saw the reviews and panicked

I checked the reviews after ordering and honestly panicked a bit. The lack of updates didn’t help.

In the end my order arrived and the quality is great.
Not the smoothest experience, but I don’t think this was dishonest or intentional. Just bad timing"

January 12, 2026
Unprompted review
Rated 5 out of 5 stars

Busy season problems

You could tell they were absolutely slammed before Christmas. Took longer than planned and communication lagged, but the end product was worth it. I’d give them another go in the new year.

January 25, 2026
Unprompted review
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Rated 4 out of 5 stars

Not the best first impression but understandable

As a first-time customer, the lack of early communication was very unsettling. I did start to worry when I couldn’t get a response.I emailed a few times and didn't ger a response for about 5 days. After seeing the explanation about Christmas volumes, I understand what happened. It wasn’t the smoothest experience, but I don’t believe this reflects how they normally operate

January 25, 2026
Unprompted review
Rated 1 out of 5 stars

If I could give 0 stars I definitely…

If I could give 0 stars I definitely would!! Ordered 2 t shirts and still not received after 2 mths!!
BUYER BEWARE, DO NOT USE THIS COMPANY, NOTHING BUT LIES, SCAMMERS.SO ANNOYED 😡😡😡
What a load of bullshit Selfawear's reply is, I have responded to their reply and NOTHING, just like their lack of service and care!!!

December 28, 2025
Unprompted review
Selfawear logo

Reply from Selfawear

Hi Jan,

Thank you for taking the time to write this, and I’m really sorry for the experience you’ve described.

Waiting such a long time for an order and feeling uncertain about what’s happening with it would understandably be very frustrating.

I’ve checked the order on our side and can see that it was eventually delivered. The delays during that period were connected to the unusually high surge of orders our small team experienced following Black Friday, which slowed both production and email responses more than we would have liked.

That explains why things took longer behind the scenes, but we understand that it doesn’t change the experience you had while waiting.

If there’s anything further we can still help with regarding the order, please feel free to reach out to us directly.

— The Selfawear Team 💛

Rated 1 out of 5 stars

Still waiting on my tshirt and pin.

I ordered a tshirt and pin from Selfawear on 6-12-2025. I realised after I placed the order that I had ordered the wrong size, so emailed them within 5 minutes. I had no response after several days. I emailed again. Nothing. There is no other way of contacting them - there is no phone number. As this was meant to be a Christmas gift, I was a bit frantic, so decided to place another order. Still no response to the first order or emails. I have received several generic 'we apologise and we love you all' emails. Remarkably the second order arrived in the new year. The first order has not arrived, and still no response from them. For all the love, positive, new age vibe, their customer service is disgusting and they still have my money. And I have no doubt they have other customers money as well, without providing products.

December 6, 2025
Unprompted review
Selfawear logo

Reply from Selfawear

Hi Sandra,

Thank you for taking the time to write this, and I’m really sorry for the experience you’ve described.

Reaching out shortly after placing your order to correct the size and then not receiving a response would understandably feel frustrating, especially when the item was intended as a gift.

I’ve checked the orders on our side and can see that both were eventually delivered. During the November and December period our small team experienced an unusually high volume of orders and messages following Black Friday, which slowed both production and email responses more than we would have liked.

That explains why communication delays occurred behind the scenes, but we understand it doesn’t change the experience you had while trying to get an update.

If there’s anything further we can still help with regarding either order, please feel free to reach out to us directly.

— The Selfawear Team 💛

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