Pru UK Reviews 3,617

TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Looking at 619 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for their helpfulness and understanding, making interactions pleasant and productive. Many people found the user experience positive, with a straightforward and efficient process for managing their affairs. Reviewers often highlight the clarity of information provided and the ease of completing tasks. However, some customers also noted issues with customer service and response times, describing them as slow or frustrating, particularly when dealing with complex or sensitive matters. A few people mentioned difficulties with the login process and the length of time it took to resolve certain issues, such as pension transfers or post-death administration.

What people talk about most

Customer service

Users describe ambiguous interactions with customer service. Many reviewers praise helpful, knowledgeable,... See more

Service

Customers consistently note ambiguous experiences with service. While some reviewers praise the quick and... See more

Staff

People report positive experiences with staff, highlighting their helpfulness, professionalism, and... See more

Response time

Consumers find response times to be ambiguous. Many reviewers express significant frustration with slow... See more

User experience

Reviewers highlight positive aspects of user experience, with many finding the online process easy to use,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

A bit lengthy and involved but I was pleased to be able to complete the process via a promised telephone call from Prudential (rather than having to complete a form). Your agents were very efficient... See more

Company replied

Rated 4 out of 5 stars

Although the initial contact required more than one phone call, once through to the correct team the experience was fine. The person I dealt with was very helpful and the whole process was completed i... See more

Rated 4 out of 5 stars

Maturation of small pension policy.Clear choices made available regarding options available. Payment of policy made within agreed time scale.Whole process made simple.

Company replied

Rated 4 out of 5 stars

Had a non urgent request so opted for call back one week after initial contact which I did not receive. Surprisingly after I called again in addition to sorting the problem they elevated the missed ca... See more

Company replied


Company details

  1. Pension Office
  2. Insurance Company

Written by the company

We’re a leading savings and investments business, caring for customers for over 170 years. Ever since we were founded as a loans and life assurance company in 1848, we’ve sought to bring wealth within reach of as many people as possible by helping them access our products. Today we’re part of M&G plc, a family of brands all aligned behind the same ambition: to manage our customers’ savings and investments so that they can live the life they want, while aiming to make the world a little better along the way.


Contact info

4.1

Great

TrustScore 4 out of 5

4K reviews

5-star
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Rated 1 out of 5 stars

Offshore secure portal team post scripted answers that contravene Pension Regulations and Law, , Complaints team just ignore you. All I want is my SRD updated.

I made a very simple request to have my account and importantly my dashboard Selected Retirement Date (SRD) changed. I also asked for some simple confirmations around having my communications and options packs provided digitally. I did this through the secure portal and via email.

The incompetent offshore secure portal team just don't read requests properly. They continually respond with please contact us when you turn 55 and we will help you. They have no concept of preplanning so you are ready at 55, not beginning the process then, I'm very cognisant they have a well documented history of slow interactions once you do start the process of seeking regular payments, but irrespective supporting investment decisions in advance is an obligation placed on them and mandatory for them to assit in. The most basic of which is recording your desired SRD.

They also don't understand that this tardy response directly contravenes their responsibilities and obligations as set out by the regulator and in statutory law.

Under FCA COBS 19.4.5AR, they are required to provide my retirement options statement between four and six months prior to this SRD date, which they are failing to adjust repeatedly by not updating my SRD in my dashboard and statement. How can they expect to process the later workflow properly, if they cant update the date that triggers it correctly?

I originally requested the SRD change on the 19th Feb, it was ignored, not even acknowledge. Then raised a formal complaint on the 25th March with the complaints team, again not acknowledged and again on the 27th March, once again ignored. Tried again 1st April and reraised the complaint. Still no response.

April 1, 2026
Unprompted review
Pru UK logo

Reply from Pru UK

Hi Adrian, we're very sorry to hear about the problems you've had in dealing with us, and the frustration and concern this has caused.

We understand the importance of listening to our customers and responding to requests in a timely and efficient manner. It would appear from your review that this has not been your experience and we'd like the opportunity to follow this up.

To allow us to link in with our customer service and complaints teams, and for contact to be made with you, please email us at social@prudential.co.uk with your plan number. We look forward to hearing from you and helping to resolve your requirements. Many thanks

Rated 5 out of 5 stars

They listened when I had a problem…

They listened when I had a problem contacting an advisor .
My claim was dealt with quickly and efficiently

March 17, 2026
Pru UK logo

Reply from Pru UK

Hi Angela, thank you for taking the time to leave details about your recent experience. We're pleased to hear that your claim was dealt with quickly and efficiently, and that the problem you had was addressed. Many thanks

Rated 5 out of 5 stars

The pension Pru was really helpful sorting out…

The Pru was really helpful sorting out my pension, the service was quick and efficient. The financial adviser was very good he explained everything to me very thoroughly. Would 100pc recommend them

March 5, 2026
Pru UK logo

Reply from Pru UK

Hi Heather, thank you for your feedback and we're delighted to hear you had a positive experience in sorting out your pension. If there's anything more we can help and support you with, please get in touch again. Many thanks

Rated 3 out of 5 stars

Overwhelming waste of paper

Found the literature overwhelming and confusing for a relatively small amount of money I was due to receive.

March 1, 2026
Pru UK logo

Reply from Pru UK

Hi Wendy, thank you for your feedback and we're sorry to hear the information you received felt overwhelming and unclear.

We appreciate you taking the time to share this, as it helps us review how we present information. If there are any aspects that remain confusing, or you're unsure about, please contact us at social@prudential.co.uk. Many thanks

Rated 1 out of 5 stars

Transfer of Investment Plan monies LOST

If allowed, I would not give even 1 star! My recent and ongoing experience withdrawing funds from my Prudential Investment Plan, has and still is an absolute nightmare.

I requested a withdrawal in order to financially support my daughter and her family in purchasing their home. The initial hard copy documentation was sent via next-day delivery but was reportedly not received. To avoid delays, I subsequently emailed all required documents. I clearly communicated the urgency of the situation, including the property completion date and was reassured the funds would arrive in time. Unfortunately, this did not happen and despite making numerous phone calls, I have yet to receive a clear explanation as to why the transfer has not been completed. I have repeatedly been told that the transfer “cannot be traced,” which is deeply concerning given the significant amount of money involved. I have spoken to numerous people every day its very time consuming and frustrating.

As a direct result of this failure, my daughter and her family were unable to complete their house purchase as planned. They had removal vans packed and were ready to collect their keys, only to face last-minute disruption. They were put at risk of breaching their contract due to non-payment of the completion statement balance, which could have resulted in losing their deposit and home. I was forced to borrow money from friends and family at short notice to prevent this outcome putting me in very embarrassing situation. I have incurred additional financial costs and significant emotional distress during an already difficult time following my husband’s passing.

I have also experienced poor customer service, having to repeatedly explain my situation to different representatives. Being told they are just Admin and not being able to be transferred to a representative in the Finance Dept, the people who deal with the transfers etc. Promised callbacks were not fulfilled and no clear ownership or resolution of my case. This situation has been extremely distressing for both me and my family.

I am now still waiting for a full explanation of what has happened to my funds as well as immediate confirmation of the current status but have just been told I have to wait as these things take time! The strange thing is, this morning I did receive a small nominal amount for the inconvenience which went into my nominated account! I need to know the location of the transfer, prompt release of my withdrawn funds, compensation for the financial losses and distress caused and a formal investigation into how this situation was allowed to occur. I have asked to speak to a manager or someone higher up the organisation, but this doesn't seem to be an option.

From a very unsatisfied customer

March 30, 2026
Unprompted review
Pru UK logo

Reply from Pru UK

Hi, we're very sorry to hear about the difficulties you've experienced with your withdrawal, and the impact this had on your daughter's home purchase. We also understand and recognise the concern and upset this is causing, especially during this difficult time.

We'd like to follow up on your experience and help where we can, ensuring further contact is made with you regarding the funds. To enable us to do so, please could you email our team at social@prudential.co.uk with the plan number this relates to, together with your preferred contact details. Many thanks

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