Pru UK Reviews 3,617

TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Looking at 619 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for their helpfulness and understanding, making interactions pleasant and productive. Many people found the user experience positive, with a straightforward and efficient process for managing their affairs. Reviewers often highlight the clarity of information provided and the ease of completing tasks. However, some customers also noted issues with customer service and response times, describing them as slow or frustrating, particularly when dealing with complex or sensitive matters. A few people mentioned difficulties with the login process and the length of time it took to resolve certain issues, such as pension transfers or post-death administration.

What people talk about most

Customer service

Users describe ambiguous interactions with customer service. Many reviewers praise helpful, knowledgeable,... See more

Service

Customers consistently note ambiguous experiences with service. While some reviewers praise the quick and... See more

Staff

People report positive experiences with staff, highlighting their helpfulness, professionalism, and... See more

Response time

Consumers find response times to be ambiguous. Many reviewers express significant frustration with slow... See more

User experience

Reviewers highlight positive aspects of user experience, with many finding the online process easy to use,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

A bit lengthy and involved but I was pleased to be able to complete the process via a promised telephone call from Prudential (rather than having to complete a form). Your agents were very efficient... See more

Company replied

Rated 4 out of 5 stars

Although the initial contact required more than one phone call, once through to the correct team the experience was fine. The person I dealt with was very helpful and the whole process was completed i... See more

Rated 4 out of 5 stars

Maturation of small pension policy.Clear choices made available regarding options available. Payment of policy made within agreed time scale.Whole process made simple.

Company replied

Rated 4 out of 5 stars

Had a non urgent request so opted for call back one week after initial contact which I did not receive. Surprisingly after I called again in addition to sorting the problem they elevated the missed ca... See more

Company replied


Company details

  1. Pension Office
  2. Insurance Company

Written by the company

We’re a leading savings and investments business, caring for customers for over 170 years. Ever since we were founded as a loans and life assurance company in 1848, we’ve sought to bring wealth within reach of as many people as possible by helping them access our products. Today we’re part of M&G plc, a family of brands all aligned behind the same ambition: to manage our customers’ savings and investments so that they can live the life they want, while aiming to make the world a little better along the way.


Contact info

4.1

Great

TrustScore 4 out of 5

4K reviews

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Rated 5 out of 5 stars

Access my private pension with total safety.

A straight forward process to access my pru pension plan with great helpful imfomation and the help of a F.A was the right way to go, thank you Pru.

May 7, 2026
Pru UK logo

Reply from Pru UK

Hi Mr Townsend, thank you for your feedback, and we're delighted to hear that you found it straight forward in accessing your pension, with the help of your adviser.

Rated 1 out of 5 stars

Your Money is Not Safe

I would strongly encourage consumers to exercise caution and ask detailed questions before placing trust-held investments with The Pru.
In my family’s case, a PruFund Investment Plan valued at approximately £105,000 was surrendered to a third party connected to the wider Philips Trust Corporation / Family Trust Corporation scandal. The surrender was processed using documentation which should not have been accepted for this product and included signatures that we believe were not properly authorised under the trust arrangements.
Of particular concern was that the form used contained wording stating that it should not be used for the type of investment plan it was ultimately used to surrender.
The Financial Ombudsman Service rejected our complaint, concluding that Pru acted in “good faith” (FOS investigators second reason for rejecting the complaint after the first technical reason for rejecting the complaint was challenged and proved incorrect). During the investigation the Pru did not provide documentation requested to demonstrate their regulatory required policies and procedures that should have protected client funds. However, we remain concerned that the wider regulatory and procedural issues were not properly examined in a fair and transparent manner by FOS.
This is not an isolated issue. Evidence presented to the FCA suggests that hundreds of trust-held investments across multiple regulated firms may have been surrendered under similar circumstances, involving tens of millions of pounds affecting elderly and vulnerable consumers, however, the FCA has stated “…complaints about the actions or decisions of the Ombudsman Service fall outside the scope of the FCA Complaints Scheme.”.
The matter has now been escalated to the Financial Regulators Complaints Commissioner for independent review.
Consumers with trust-held investments should ensure they fully understand the safeguards and verification procedures their provider applies before any surrender or transfer of funds is authorised.

December 7, 2025
Unprompted review
Pru UK logo

Reply from Pru UK

Hi Mr Crosthwaite, we're sorry to hear about your experience and the impact this has had on the investment held with us. We understand from your review that you have taken your concerns forward and we will engage and respond to any further approaches made to us on this matter.

In the meantime, and should you wish to approach us again, please email our team at social@prudential.co.uk and we will link in with the teams involved. Many thanks

Rated 1 out of 5 stars

Prudential processing of claims Finding this company extremely…

Finding this company extremely difficult to deal with we have a bereavement claim going since last September 25 and we issued a complaint … they agreed there service was poor on the 18th March and was going to review after 30 days!! And still of 5th of May we have had nothing.. the customer service can never ever give answers and every thing takes 10 working days by post if they need more information which usually they have had multiple times, it’s so frustrating as we have young children being dragged through this terrible process..

May 5, 2026
Unprompted review
Pru UK logo

Reply from Pru UK

Hi Gary, we're truly sorry to hear about the difficulties you've experienced with your claim. We understand the frustration this delay and lack of communication has caused, and we're keen to help.

To allow us to work with you and our customer service team, please email us at social@prudential.co.uk with details of the policy involved, together with our preferred way we can get in touch. Many thanks

Rated 4 out of 5 stars

Limited pension flexibility, slow transfer, but Prudential stayed communicative throughout

Disappointed to discover I had to transfer my 2 pension plans away from one of the largest pension providers because my plans did not allow me to draw-down. The transfer process then took almost 2 months which I felt was held up partly by the processes that Prudential have in place. Having said that Prudential were communicative and professional throughout.

April 30, 2026

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