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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, professionalism, and kindness, highlighting their ability to understand needs and offer valuable advice. The products, including wardrobes and kitchens, are frequently described as high-quality, versatile, and beautifully designed, offering a timeless and elegant touch to any space. Many people appreciate the smooth and easy planning process, along with the excellent customer service and support received throughout their journey. However, some customers also noted issues with customer service, describing it as disastrous and unacceptable, particularly when problems arose. These reviewers mentioned a lack of engagement and ownership from the customer success team, non-existent updates, and difficulties in resolving issues, with some feeling that the company shifted problems onto the client. There were also instances of incorrect product dimensions and misalignments between design measurements and actual feasibility, leading to installation challenges.

What people talk about most

Staff

Users describe positive interactions with staff. Customers consistently praise the team's attentiveness,... See more

Product

Consumers generally express satisfaction with the product quality, highlighting the commitment to beautiful,... See more

Service

Customers had positive experiences with service, praising the team's attentiveness, professionalism, and... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting agents like Rusne and Ole for being... See more

Quality

People report positive experiences with quality. Customers praise the high-quality materials, refined... See more

Based on these reviews

Rated 5 out of 5 stars

I came to know about Reform through a friend architect and I tried the online configurator, very well done and user friendly. The follow up via email has been great: fast, kind and professional. Rusn... See more

Rated 5 out of 5 stars

I have the Column wardrobe in grey, designed by Inga Sempé. It originally served as tall kitchen cabinets, and after moving, it now works perfectly as a bedroom wardrobe—super versatile! The design is... See more

Rated 5 out of 5 stars

We worked with Mina at the Reform location in Berlin and had a great experience. We began with only a vague idea of what we wanted to do and Mina was able to help us shape that into a kitchen we are v... See more

Rated 5 out of 5 stars

Even though we ultimately decided to go with a different provider that better fits our budget, we were truly impressed by Reform products. It’s beautiful to see the company’s growth and quality of the... See more

Rated 1 out of 5 stars

Reform are good on pre sales and very bad on after sales and delivery. Less than 24 hours before delivery, I am advised by the haulage company that the delivery is too large to be delivered without a... See more

Company replied

Rated 1 out of 5 stars

What a disappointment. After dreaming of a Reform kitchen for years - the dream has turned in to a nightmare. We asked for the installing service (which is an extra amount we were willing to pay) and... See more

Company replied

Rated 1 out of 5 stars

Avoid at all costs: premium marketing, disastrous customer service We ordered a Reform CPH kitchen for over €40,000, trusting their high-en... See more

Company replied

Rated 5 out of 5 stars

We had our kitchen designed by Dante and it is truly the kitchen of our dreams. Working with Dante was a pleasure from start to finish; she was really a partner in our process, listened to what we w... See more

Rated 5 out of 5 stars

We are big fans of Reform since we know the brand from couple of friends of us. We had a very professional online consultation with Rusne for our summerhouse project. We didn’t go for reform at the en... See more

Rated 5 out of 5 stars

I recently worked with Reform on a kitchen design, and although we didn’t proceed with the final proposal, I really appreciated the entire process. They were professional, responsive, and brough... See more

Rated 5 out of 5 stars

Great service and beautiful products. In the Berlin Store i met Rusne, which offered great service and top knowledge to design the best kitchen option for me. The Reform kitchens have clever solutions... See more

Rated 5 out of 5 stars

I was initially interested in Reform’s Column design and received a quick and professional estimate from Rusne shortly after reaching out — great service! In the end, I decided to go with a custom sol... See more

Rated 5 out of 5 stars

The other day my wife and me visited the reform Showroom at Kantstraße in Berlin and we were super impressed by the expertise of christina, who assited us. it was a very personal and still discrete at... See more

Rated 5 out of 5 stars

A friend of ours has a PLATE design aluminum kitchen from Reform that caught our attention a few years ago—we’ve loved the materiality and design ever since. We recently visited the Copenhagen showroo... See more

Rated 5 out of 5 stars

If you want a kitchen that is different to the “run of the mill” design, quality and colour offerings of the normal companies, use Reform! Excellent personal service from a dedicated design consulta... See more

Rated 5 out of 5 stars

We had a great experience with Reform and can only recommend it. Emilie gave us a very personal experince which is what you need because a new kitchen really becomes a very personal decision. Layout a... See more

Rated 5 out of 5 stars

I had a great experience with Reform. I explained what I wanted in the form, attached few drawings and received my quotation in the promised time frame. I was able to play around with choosing diff... See more

Rated 5 out of 5 stars

We’ve been to the reform showroom in Kantstrasse last weekend and did enjoy being back with time. Christina showed us all the details with patience and this was a very nice experience. We can’t wait... See more

Rated 5 out of 5 stars

We worked with Rusne on planning our kitchen and found the process smooth and enjoyable. We love Reform’s products and craftsmanship and appreciate all the work so far.

Rated 5 out of 5 stars

Thanks to Friederike from ReformCPH, we were able to successfully complete our dream kitchen project. Friederike was a great help, very responsive, always offering good advice, and always available to... See more

Rated 2 out of 5 stars

Very disappointing aftercare. Were delivered some wrong components when the kitchen first arrived, have since been in contact with reform for almost three months to get the correct components. Updates... See more

Company replied

Rated 2 out of 5 stars

We have recently bought a new kitchen incl. countertop, new appliances etc. and would not recommend it to friends or at least warn them about the process. 4/5 for the quality and design... See more

Rated 5 out of 5 stars

Aside from Reform’s beautiful design, designer Pernille was incredibly helpful at every step of the process. She thinks along actively, offers great solutions, and is very friendly.

Rated 5 out of 5 stars

Beautifully crafted kitchens with ab easy and smooth planning process. Unfortunately, it was above our budget this time, but we hope to work together again in the future. Wonderful online support and... See more

Rated 5 out of 5 stars

My second Reform kitchen has been installed, and I’m very happy with the result. The product quality is excellent, and the planning process was smooth thanks to the knowledgeable and patient consulta... See more

Rated 5 out of 5 stars

THE CUSTOMER SERVICE AGENT IS AN EXCELLENT COMMUNICATOR. THEY WERE VERY PROMPT AND ATTENTIVE TO ALL OUR REQUESTS, QUESTIONS AND CONCERNS. THEY WERE PROACTIVE IN ENSURING WE WERE INFORMED OF THE ONGOIN... See more

Rated 5 out of 5 stars

I had a very positive experience working with Reform. Ole was extremely helpful, patient, and responsive throughout the process, always ready to accommodate our needs and changes. Even though we u... See more

Rated 5 out of 5 stars

So far, when comparing companies and their first proposals, Reform has been the easiest and most straightforward to work with. Many thanks to Rusne for her professional help and guidance.

Rated 5 out of 5 stars

It was such a straight forward process, with great support by Christina, very transparent and easy to understand. I can highly recommend working with her and the whole team of reform.

Rated 5 out of 5 stars

With so many options available to kitchen buyers, the process of choosing, designing and refining - that Reform guided me through was floorless. I would without hesitation recommend Reform and their c... See more

Rated 5 out of 5 stars

We had the most wonderful experience with Reform and couldn’t be happier with our stunning new kitchen. Dante was incredibly helpful throughout—her patience, eye for detail, and effortlessly stylish s... See more

Rated 5 out of 5 stars

One of my favorite brand for the Kitchen Cabinets! Love their collaboration with some leading designers, such as Jean Nouvel and Norm Architects. The details, materials and the color scheme making hom... See more

Rated 5 out of 5 stars

The team was extremely professional and supportive, especially Ole, who proved to be an invaluable resource from the very beginning. He was quick to prepare the project with great attention to detail... See more

Rated 5 out of 5 stars

Pernille was extremely helpful in designing our kitchen. She took the time to meet with us during a busy holiday period and carefully noted our needs and preferences. Although we ultimately chose t... See more

Rated 5 out of 5 stars

We are starting the renovation process for our summerhouse and recently had our first online consultation with Reform. As an architect, I have a wide range of requirements and expectations, and I’m pl... See more

Rated 5 out of 5 stars

"Ole was very helpful with all the technical details I needed to resolve. I am more than satisfied with his approach."

Rated 5 out of 5 stars

In our former house we had a kitchen of Reform. We are an absolute fan of the design and make and feel and the (remote) support is personal and professional. For our new house it was no question what... See more

Rated 5 out of 5 stars

I'm currently searching for a durable worktop to update my kitchen and recently visited Reform to explore their materials. The quality and finish of Fenix laminate really stood out, which I’ve seen el... See more

Rated 5 out of 5 stars

It was very easy to comunicate and Ole answered to all our questions. Together we designed the kitchen of my dream, thanks!

Rated 5 out of 5 stars

During our Christmas break we visited Copenhagen and visited Reform showroom. We found it lovely with beautifully crafted kitchens on display.

Rated 5 out of 5 stars

Ole was a wonderful designer with such excellent taste. I highly recommend and want to say big thank you!

Rated 5 out of 5 stars

I bought a small Muller Van Severen hdpe cabinet for the living room and we are very happy with the service and the special material of the fronts.

Rated 5 out of 5 stars

I absolutely love Reforma’s collaborations with renowned architects and designers. I recently had the pleasure of attending a beautiful event in partnership with Apartments Magazine and DB Barcelona.... See more

Rated 5 out of 5 stars

Great experience overall. Professional consultation, smooth and easy design process. My stainless steel kitchen is now in production and I am looking forward to the final result.

Rated 5 out of 5 stars

attentive and helpful with planning, explained everything really well, will definitely use ole in the future when planning new projects

Rated 5 out of 5 stars

Clara is a fantastic designer and interior adviser. I truly appreciate her attentive and professional attitude. Hope to work closely in the nearest future , Xenia Vytuleva- Herz


Company details

  1. Kitchen Furniture Store
  2. Countertop Store
  3. Kitchen Remodeler

Written by the company

Great design meets versatility! Reform collaborates with internationally acclaimed architects and designers to create modern kitchen spaces and push the boundaries of our industry. We work across architecture, design, and interior with the aim of offering outstanding, accessible and adaptable kitchens. Reflecting the kitchen’s vital role as the center of our homes, Reform meets the new demands of everyday living.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

719 reviews

5-star
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1-star

Replied to 72% of negative reviews

Typically replies within 2 weeks

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Rated 5 out of 5 stars

A dream kitchen brought to life!

We had the most wonderful experience with Reform and couldn’t be happier with our stunning new kitchen. Dante was incredibly helpful throughout—her patience, eye for detail, and effortlessly stylish suggestions made all the difference. We’re truly grateful.

January 27, 2025
Unprompted review
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Rated 5 out of 5 stars

The other day my wife and me visited…

The other day my wife and me visited the reform Showroom at Kantstraße in Berlin and we were super impressed by the expertise of christina, who assited us. it was a very personal and still discrete atmosphere. Thnak you christina!

May 25, 2025
Unprompted review
Rated 5 out of 5 stars

We’ve been to the reform showroom

We’ve been to the reform showroom
in Kantstrasse last weekend and did enjoy being back with time. Christina showed us all the details with patience and this was a very nice experience. We can’t wait to dig into the process of getting to know your products more and more and are big fans already. Thank you!

May 24, 2025
Unprompted review
Rated 5 out of 5 stars

My second Reform kitchen has been…

My second Reform kitchen has been installed, and I’m very happy with the result. The product quality is excellent, and the planning process was smooth thanks to the knowledgeable and patient consultants. The installation team did a great job—professional and efficient. Thank you Reform team

April 3, 2025
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Rated 5 out of 5 stars

Highly recommended

I'm currently searching for a durable worktop to update my kitchen and recently visited Reform to explore their materials. The quality and finish of Fenix laminate really stood out, which I’ve seen elsewhere, but the detailing and craftsmanship here looked noticeably higher-end. Highly recommended!

April 29, 2025
Unprompted review
Rated 5 out of 5 stars

Highly Professional and Supportive Team

The team was extremely professional and supportive, especially Ole, who proved to be an invaluable resource from the very beginning. He was quick to prepare the project with great attention to detail and clearly explained all the associated costs. I really appreciated his availability and the proactive offer to schedule a call to ensure everything was clear and to provide the best possible support. A truly positive experience!

May 12, 2025
Unprompted review
Rated 5 out of 5 stars

I absolutely love Reforma’s…

I absolutely love Reforma’s collaborations with renowned architects and designers. I recently had the pleasure of attending a beautiful event in partnership with Apartments Magazine and DB Barcelona. The craftsmanship of the products is exceptional. Reforma is not just a design brand, it’s an experience shaped by creativity, quality, and meaningful collaborations.

April 15, 2025
Unprompted review
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Rated 5 out of 5 stars

Favorite Kitchen Brand!

One of my favorite brand for the Kitchen Cabinets! Love their collaboration with some leading designers, such as Jean Nouvel and Norm Architects. The details, materials and the color scheme making home feels more homey and inspiring!

May 8, 2025
Unprompted review
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Rated 5 out of 5 stars

A different standard of kitchen…

If you want a kitchen that is different to the “run of the mill” design, quality and colour offerings of the normal companies, use Reform! Excellent personal service from a dedicated design consultant (mine was Sandra Sundwall) who follows you through the whole process and helps solve any challenges.
So, so happy with the result!

April 24, 2025
Unprompted review
Rated 5 out of 5 stars

Great service and beautiful products

Great service and beautiful products. In the Berlin Store i met Rusne, which offered great service and top knowledge to design the best kitchen option for me. The Reform kitchens have clever solutions, high quality and provide all the felixbility required to create a dream kitchen. Very recommended.

April 1, 2025
Unprompted review
Rated 5 out of 5 stars

I recently worked with Reform on a…

I recently worked with Reform on a kitchen design, and although we didn’t proceed with the final proposal, I really appreciated the entire process. They were professional, responsive, and brought great ideas to the table. They took the time to understand our needs and provided thoughtful solutions throughout.

The overall concept and approach were solid — in the end, the decision came down to specific material preferences, technical requirements, and budget constraints. That said, I’d be happy to work together again on future projects.

Thank you again for your support and dedication!

— Juan

April 22, 2025
Unprompted review
Rated 5 out of 5 stars

Great service

Great service! Great products! Great online consultation with Rusne last week, even without visiting the showroom we had very clear overview of the products, prices and the planing process.

April 16, 2025
Unprompted review
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Rated 5 out of 5 stars

Great planning experience with Mina

We worked with Mina at the Reform location in Berlin and had a great experience. We began with only a vague idea of what we wanted to do and Mina was able to help us shape that into a kitchen we are very excited about. She asked great questions, understood our needs, offered a lot of wisdom, and was very patient while we worked through making all the final decisions. Would highly recommend.

March 20, 2025
Unprompted review
Rated 5 out of 5 stars

Love, love, love!

We had our kitchen designed by Dante and it is truly the kitchen of our dreams. Working with Dante was a pleasure from start to finish; she was really a partner in our process, listened to what we wanted (even in between our doubts) and brought it to life in a way that exceeded our expectations.
The design in itself is beautiful and exactly what we expected. The materials are both sturdy and elegant, giving the space a timeless feel.
In addition, the full staff was very helpful and all-in-all a very pleasant experience. Highly recommend.

January 31, 2025
Unprompted review
Rated 5 out of 5 stars

Positive Consultation Experience

I had a good experience during a consultation at Reform Showroom Berlin West, everything felt thoughtful and well considered. A special thanks to Rusne, who was very helpful and patient. She really took the time to understand what I was looking for and offered great suggestions.

March 7, 2025
Unprompted review

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