Been dealing with them for years. Really excellent. They have had a temporarily closed sign up for too long now. I am worried they have gone out of business. Cannot recommend them too highly though fo... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
I am very pleased with the whole experience. The delivery guy was very professional, came to my floor (3rd) even if I told him that he could leave the items downstairs if he liked and also delivered... See more
Company replied
The food is really good quality, albeit expensive. They are not super organised but make up by calling up to discuss any issue that there might be with your order. I've used them regularly in the past... See more
Company replied
I have ordered buffalo Mozzarella 500 g. Convinced I would have received a 500 g Mozzarella, instead I have received a pack of small buffalo Mozzarelle same brand and quality of a Tesco or Sains... See more
Company details
Information provided by various external sources
Driven by a remarkably simple concept - to make quality, authentic Italian food and ingredients available at affordable prices across the UK. Nifeislife first earned its stripes for introducing its Buffalo Mozzarella di Campania to London's top restaurants. With its limited worldwide circulation and Denominazione di origine controllata' (DOC) quality-assurance mark, it became the company's best selling product, generating mainstream interest and securing a firm following from customers keen to sample other artisan Italian products.
Contact info
12 Whitby Avenue, NW10 7SF, London, United Kingdom
- 020 8961 0210
- info@nifeislife.com
- www.nifeislife.com
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Good products for Christmas
I made two Christmas orders of goodies from Nifeislife, one for myself and one for my son. I was extremely pleased with the products as was my son. There is a good variety and prices are about the average for these imported goods.
One positive suggestion is to define the delivery slot slightly better as it was some 5 hours which was quite difficult to manage.
However, I already had a contact in Jade Garcia who had been very helpful in previous queries. In spite of the person who answered the phone not being very helpful and saying I had booked that slot, in other words tough cheese, Jade helped me to get a better idea when the driver would be delivering and I was therefore able to go out for an hour. Please pass on this compliment to Jade and her boss.

Reply from Nifeislife.com
A great way to source Italian food in London
Very good selection of food, both fresh and packaged. The website is easy to navigate even though it would be useful to have a button to hide sold out items. The quality of the food is as good as any one would find in an italian supermarket. I have always found the service prompt and helpful, especially in these challenging times.

Reply from Nifeislife.com
The food is at least good
The food is all good, however if you order at a busy time e.g. around black Friday, be aware that the customer service doesn't exist. I guess they're too busy to reply at all, the phone number tells you to email them and emails go unanswered.
In fairness, I was trying to put right a mistake I had made, (My old address had been saved and I didn't notice until after I'd paid), but over the 5 days from when I ordered, until I received the package, numerous emails and phone calls went unanswered.

Reply from Nifeislife.com
Great quality food and customer service
Great quality food and arrived on the day I requested. Meat was packaged in a cool bag and glass jars wrapped in bubble wrap to protect them in transit.
I had to email them a couple of times, my queries were answered promptly and I was very impressed with their customer service.

Reply from Nifeislife.com
Food is excellent
Food is excellent, send an order to a family member and they absolutely loved it. The fresh mozarella is the best i have tasted and the ready made pizza dough is really convenient.

Reply from Nifeislife.com
Great experience
Great experience! Excellent food and delivery was also good. Thanks a lot!

Reply from Nifeislife.com
Have only recently discovered this…
Have only recently discovered this company.
Upon receiving my order, I was horrified to find the Bauli Mini Pannetone cake completely covered in green mould, despite the sell by date being 2021.
I immediately emailed the company together with photos.
I received an apology and refund but actually it would have been good customer service to have sent a complimentary replacement together with my refund.
There was a health risk associated with this product for which I feel I have not been fully compensated for.

Reply from Nifeislife.com
Excellent service
Excellent service. I buy baby pasta for my daughter very often and she loved it.

Reply from Nifeislife.com
Stop the plastic bags!
I have been ordering from Nifeislife since 2008, mostly long life Italian groceries such as flour, tuna, pasta, tomato sauce, biscuits etc. I can’t comment on quality as I rarely order fresh food a part from mozzarella which has always been of good quality albeit expensive. All in all the service has always been good, I used to get every now and then little freebies or vouchers which were always well received as sign of appreciation towards their loyal customers, however those times have long gone and I have stopped receiving anything. What is really starting to bother me though is the number of plastic bags they use to pack the shopping. I would be happy to receive my shopping in recycled cardboard boxes such as the ones they receive their goods when shipped from Italy. You must stop this or this will put me off from buying again.

Reply from Nifeislife.com
The food is really good quality
The food is really good quality, albeit expensive. They are not super organised but make up by calling up to discuss any issue that there might be with your order. I've used them regularly in the past years to top up some italian essentials with long-shelf life that I previously used to fill my luggage with when coming back from Italy!

Reply from Nifeislife.com
I rang Nifeislife to make order and I…
I rang Nifeislife to make order and I must say that the customer care received was excellent I have, plus my whole family have shopped With this shop for many years and have never found anything to complain about they are a company that care for their customers and always maintain high standards for us all,they pack the goods well I order fir us to receive them properly yes I am very happy to have such a place to buy Italian food and recommend them highly
D

Reply from Nifeislife.com
I just got my very first order…
I just got my very first order delivered. It included a large amount of unrecyclable plastic.
I have children. I love Italian food, but I cannot throw away a mountain of plastic every time I buy some pelati and a mozzarella.
Please work on your packaging. Make it environmentally friendly. Then let me know.
Until that happens, I will not be able to shop with you, even if I love your products.

Reply from Nifeislife.com
If it was possible I would have put 0…
If it was possible I would have put 0 stars. Ordered a package with Nife is Life, paid £5 more to receive it on Saturday. They sent it with DPD. The driver said he missed me but I was in and when they sent me the picture to prove it he went to the wrong address! Tried to contact DPD but the chat line was completely useless. Tried to call and even though it was open there were just the registered voice so useless again. Called Nife is Life and nothing and since on their answer it looks to me that they are inferring that I am lying I sent them proof of the call on my call log after their rude answer. I think it is the driver's fault but Nife os Life has a very poor customer service and no service! Worst experience ever.

Reply from Nifeislife.com
We mainly order from Nife "Mozzarella…
We mainly order from Nife "Mozzarella di Buffala" and not very often as it is expensive when ordering for 3 families.
We received our delivery yesterday however the mozzarella disappointingly is not up to scratch - we believe it has been frozen or if not the quality or flavour by far of what we were expecting to eat as you would in Italy or at least from the Campania region where we are originally from and which we have bought from you before.
We have tasted mozzarella that is just the same as yours that we had yesterday from Lidl - the tastes are no different...
We also ordered large Mozzarella balls and received a batch of half big ones and lots of smaller ones
Furthermore, one of the bags was broken and leaked through the main packaging.
Extremely disappointed guys esp when we spent virtually £80 just on this cheese complete let down as we were so excited to order it ....
very sorry but we won't be coming back and looking for another supplier now as you are no longer alone doing this as you were many years ago when we first joined you and yes I agree your customer services also need to be sorted - I have tried to call you several times today and nobody has answered.
Molto Delusi peccato as you used to provide a quality service and quality mozzarella ! Don't sell to Italians and you might be ok !!

Reply from Nifeislife.com
Great customer service and Alessandro…
Great customer service and Alessandro very helpful today!

Reply from Nifeislife.com
Excellent service
Excellent service, and excellent quality!
Really kind and nice, and so happy with the products. Could not recommend more!

Reply from Nifeislife.com
5 stars
Finally a great place to get my favourite treats that I can usually only get when in Italy! Order arrived quickly and well packaged - was impressed with how well the thermo-insulated packaging worked (especially from London to Scotland!). Will definitely be ordering again.

Reply from Nifeislife.com
London only for most products 😡
Was a good customer for about a year. Introduced 2 friends and 2 family members who also joined due to great produce even if sometimes a little expensive. But since Covid they have become basically a London only business. Don’t seem to care about any customers outside London. Don’t expect people to come back when you decide to return to other parts of the UK!!

Reply from Nifeislife.com
Good products / Bad customer service
I've been client for nifeislife since 8 years (when I moved to London).
Due a recent change in my postcode (which is 3 minutes away from the old one) I have been prevented to have access to free delivery and lot of fresh product.
I've been in contact with the customer service that claimed they can change the order manually on the go. After placing the order, I've asked the customer service team to confirm that the delivery was being manually shift to the NEW one. The customer service response is way too slow as well.
I use to love nifeislife - but I hardly want to use it now. Every time there's a new issue so it's getting so frustrating that I have to spend HOURS, to get in touch with someone over there.
Also - forget about contacting them via phone (it's pointless, no one ever replies) or via facebook page as the messaging session is run by a bot.
I hope a similar service will take over asap and be more inclusive and efficient in East London delivery areas, because is becoming IMPOSSIBLE to shop at nifeislife. Sorry guys :-(

Reply from Nifeislife.com
Excellent
I bought fresh food, my order included truffle burrata, buffalo mozzarella and smoked burrata and were all really high quality, like in Italy. Next time I’ll order more products by them! Delivery by appointment , in time and cheap.better italian product ever Bought since I live in uk. Thanks a lot

Reply from Nifeislife.com
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







