Tide Reviews 33,875

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 9,788 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for their helpfulness, positive attitude, and professionalism, making interactions pleasant and productive. Many people highlight the excellent customer service, appreciating the personalized approach and clear communication. The service provided is often described as efficient and easy to use, with consumers noting the smooth user experience and straightforward processes. However, some people were dissatisfied with the response time and customer support, mentioning issues with slow replies, unhelpful chat support, and difficulties in resolving problems. A few other people also felt that the company's services were unreliable, particularly regarding payment transfers and security concerns.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently praising their professionalism, helpfulness, and... See more

Customer service

People report positive experiences with customer service. Many customers praise the helpfulness and... See more

Service

Users describe positive interactions with service. Many customers praise the excellent support team,... See more

User experience

Clients share positive opinions on user experience. Many reviewers found the process easy, smooth, and quick,... See more

Response time

Customers had ambiguous experiences with response times. Many reviewers expressed significant frustration,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Starting a new business is time consuming and stressful. Tide have really made the process easy and I was ready to send invoices and receiving payments within a day. The business is also growing its... See more

Company replied

Rated 5 out of 5 stars

I was assisted by Varun Singh a business advisor with Tide. He called me when I was unable to take the call but he was patient and ararmged a time to talk with me. I was still busy and I was not inna... See more

Rated 5 out of 5 stars

I had a great experience with the Tide Support team. My account had been compromised, and my card was changed and the account paused for a few days as a precaution. The team handled everything profe... See more

Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️ I had a complex and stressful issue regarding a disputed payment, and I wanted to share how impressed I was with the support I received from Tide’s Payments team. A special than... See more

Company replied


Company details

  1. Bank
  2. Alternative Financial Service
  3. Business to Business Service
  4. Eftpos Equipment Supplier
  5. Financial Institution

About Tide

Written by the company

Tide supports a community of over 1.5 million small businesses and is on a mission to be the leading all-in-one financial platform that saves you time and money. Whether you're just starting or looking to grow and scale, our business accounts are designed to help you at every stage of the journey.

Open a Tide business account and manage your finances 100% online. You'll get:

Apply online to open your business bank account in minutes!


Download Tide for iOS Download Tide for Android

Tide Plus: the account for growing businesses

Written by the company

Upgrade to Tide Plus and unlock extra features
Tide Plus is the perfect account as you scale up. Enjoy priority phone support, a 24/7 legal helpline, 20 free transactions per month and one free expense card for a member of your team.

Set up your company for just £14.99

Start your company and your Tide account in one g

Start your company and your Tide account in one g
Register your company and open your Tide business account at the same time. It’s fast, secure, and only £14.99 – instead of around £100 via Companies House.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

34K reviews

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Rated 5 out of 5 stars

I am Danial Murrid owner of Cozywear…

I am Danial Murrid owner of Cozywear company and i have tide bussiness account.I am really impressed by their services.I accidentally jumped to their paid plan for two months and when i complained they refunded me fully .Honestly impressed by such a great bank and great staff.Their such great cooperation forced me to review them .

May 2, 2026
Rated 1 out of 5 stars

TRANSACTION PENDING FOR NO REASON.

TRANSACTION PENDING FOR NO REASON.
Support is not getting back as usual! What is this nonsense
Approve my transaction asap!!!

May 2, 2026
Unprompted review
Tide logo

Reply from Tide

Hi, Michael. We understand how frustrating it is when transactions aren't being processed right away, especially when you’re waiting for support.

While there are certain checks in place to keep your account safe, we know that timing is everything for your business.

You should receive an email from us right away via Trustpilot called “Request for information about your experience.” After you reply, we’ll look into this with priority.

Rated 1 out of 5 stars

Never open an tide account .. #FRAUD #SCAM

Have my money stucked into the account and i can't have an access to the account no resolution from 1 month veryy poor service

April 7, 2026
Unprompted review
Tide logo

Reply from Tide

Hi, Sebika. Having access to your funds is crucial. We understand how this can affect your business, more so if you have to wait until it's resolved.

We’ve just emailed you through Trustpilot with the subject “Request for information about your experience.” When you get back to us, we’ll look into it.

Rated 1 out of 5 stars

⭐☆☆☆☆ Serious fraud issue

⭐☆☆☆☆ Serious fraud issue not handled properly

We experienced multiple unauthorised Direct Debit fraud transactions (£4,500 x several) on our account with Tide.

Despite reporting this immediately:

* No refund was issued
* Further payments were allowed to go out (even after reporting)
* Communication has been poor with little to no updates

Under the Direct Debit Guarantee, refunds should be immediate, yet we’ve been told to wait while more money leaves the account.

This has had a serious impact on our business. Very concerning lack of fraud control and response when it matters most.

May 1, 2026
Unprompted review
Tide logo

Reply from Tide

Hi, there. The security of your funds is our highest priority. It's clear that our response in this instance didn't meet your expectations.

We want to look into this and find out where things could've went differently. We’ve just emailed you through Trustpilot with the subject “Request for information about your experience.” Once you reply, we'll prioritise this.

Update: Thank you for sharing the details with us, we'll proceed as per the above.

Rated 1 out of 5 stars

I applied for the lite business account…

I applied for the lite business account it wasn’t easy to do and I was asked the same q’s over and over. I have been charged £12.49 for the smart account I didn’t ask for. It’s impossible to communicate via the app. I’m closing my account

May 1, 2026
Tide logo

Reply from Tide

Hi Paula, it's disapponting to learn that this has been our very first impression of us.
Clear, timely support is something we aim to provide to our members every time.
Upselling you on a plan you didn't want in the first place is not the experience we stand for.
We hope we can turn this around for you.
To do so, we'll use the available details here to pass this on to the relevant team.

Rated 5 out of 5 stars

Tide customer care call

Georgi reached out from Tide, offering me a one month free trial and was open, transparent and forthcoming about the offer and it's benefits. He was friendly and not pushy, which I really appreciated.

May 1, 2026
Rated 1 out of 5 stars

Little customer support available for "free" Tide accounts

I had some queries about a large payment I made from my Tide current account to my main business account yesterday. I've never had reason to contact Tide Support before, so was very disappointed to find support for "free" account holders is pretty much non existent. Good luck if you need help! There's no telephone support available unless you're "on boarding" and opening an account. Otherwise you have to pay to upgrade your account to get telephone support from a human being. It's a total joke. Why treat customers like this!

As there is no telephone support, yesterday afternoon I wasted 2 hours waiting for Tide's useless online Chat to connect me to an agent. After 2 hours still no agent! I also tried emailing hello@tide, only to get a page full of AI generated irrelevance, but again no help. So, how is one expected to solve any day-to-day issues with payments if you have a "free" account? It seems that Tide treat free account holders with a level of contempt.

My other gripe is Tide's constant interest rate cuts on their Instant Saver Account. When I opened my Tide Savings Account I was getting a competitive interest rate of around 4.0% AER, but I am now getting a derisory 2.27% AER. Not finished there, the latest reduction on May 11th will take that down to a pitiful 2.00% AER. That's half the 4.0% I got when I signed up! Given the base rate is at 3.75% I feel a little cheated. I have since opened a business savings account with Kent Reliance who offer 3.8% AER and have started moving my funds over to them. When this is done I will be closing my Tide account.

So, if you value your sanity, please don't make the same mistake as me signing up to Tide.

April 30, 2026
Unprompted review
Tide logo

Reply from Tide

Hi, Steve. We understand how frustrating it can be when the support you receive doesn't meet your expectations. It’s clear we’ve let you down - we don't want to keep our members waiting for answers.

While the Free plan doesn't offer a dedicated phone line, you can request a callback at any time. Find out more about how it works here: https://www.tide.co/support/help/contacting-our-team/can-i-speak-to-someone-over-the-phone

As for the interest rates, they're a core part of your business's bottom line. We understand why a drop to 2.00% AER feels disappointing.

We’ve just sent you an email via Trustpilot titled “Request for information about your experience”. Once you reply, we’ll make sure to get a thorough look into your case internally.

Update: We appreciate you sending us the information, we'll be looking into this.

Rated 1 out of 5 stars

Poor service

Poor service.
I have money banked with this company. I moved money to my Isa. As It was alot i expected a call to check. No ! They send me a message online which they did not bother to email or call me saying they are with holding the payment as it could be a scam My account has lost interest for 8 days now and the money has come out of my account .Does it not make sense to call people ?? I will report my findings when they respond to my rather angry email I sent them . I expect compensation. God ,if i had assumed the payment went through as fine this could have been months before I checked in again ,Not impressed Tide .;O( I will be looking a switching shortly .Only been with them 5 months .

May 1, 2026
Unprompted review
Tide logo

Reply from Tide

Hi there, we get how frustrating this must feel.

We know that clear and prompt communication is vital, especially when it comes to your business funds. This is why we message our members via the in-app chat - it is the fastest, easiest and most secure way to get in touch. Not all of our teams are able to provide phone support, so if any issues arise, we'll always send you a message in the app.

We understand why this has left a bad impression and we'd like to look into it for you. You should receive an email from us right away via Trustpilot called “Request for information about your experience.” After you reply, we’ll take the necessary steps to address your concerns internally.

Update: Thank you for sharing the details with us. We'll proceed as per the above.

Rated 5 out of 5 stars

Great customer experience

Great call with Tanisha and helping me through various things including setting up my eSIM. Always a pleasure when customer service feels so professional and painless

May 1, 2026
Tide logo

Reply from Tide

Hi, Osman, thank you for sharing your experience with us.

We're happy to hear Tanisha was able to support you in setting up your eSIM and make the the process effortless for you. We'll be sure to pass your kind words on to her.

If you ever need help with anything along your business journey, we're always just one message away.

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