This is Unfolded Reviews 1,959

TrustScore 4 out of 5

4.1

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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers consistently praise the products for their excellent quality, beautiful design, and comfortable fit, often highlighting the thoughtful details like pockets and the range of available sizes. Many people appreciate the company's commitment to ethical practices and the positive impact their purchases have. The customer service is frequently described as exceptional, with many consumers noting the helpfulness and responsiveness of the team. However, some customers experienced significant delays with their orders, with delivery times being much longer than anticipated or even past promised dates. A few people also mentioned issues with the fit of certain garments, finding them ill-fitting despite following sizing guides. There were also isolated reports of poor quality upon arrival or problems with returns and refunds.

What people talk about most

Product

Customers consistently note positive experiences with product quality and design. Many reviewers praise the... See more

Order

Clients share ambiguous opinions on order experiences. Many reviewers express frustration with long waiting... See more

Quality

Users describe positive interactions with quality. Many customers praise the high quality of fabrics and the... See more

Delivery service

Reviewers highlight ambiguous aspects of delivery service. While some customers experienced very fast... See more

Customer service

Reviewers mention positive feedback about customer service. Many customers praise the support team as... See more

Based on these reviews

Rated 4 out of 5 stars

I received my first order the day before hosting a family Christmas dinner. It is gorgeous, really comfortable and I received lots of compliments. In fact I’ve already placed a second order. I’ve k... See more

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Rated 4 out of 5 stars

I was pleasantly surprised that my order was delivered very quickly - the previous one took months and I was a bit concerned at the time. However, it is explained how Unfolded works along with thei... See more

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Rated 5 out of 5 stars

Had been following this company on FB for some time & decided to take the plunge & order the Daisie long sleeved denim dress, a classic, staple design. I chose the size based on measurements give... See more

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Rated 5 out of 5 stars

Today I received my first Unfolded dress which I ordered in early January. I had an email last week from Cally letting me know it was on its way. I tried it on immediately and was delighted how well... See more

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Rated 3 out of 5 stars

I have had the denim dress previously and was very pleased so I ordered the Maddie dress in February and I have been told that I might not get it until the end of April. ! That is a ridiculous time... See more

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Rated 5 out of 5 stars

The dress arrived in perfect condition and very quickly as it was a returns sale. Absolutely wonderful cut, falls beautifully and the fabric feels amazing. Certainly no corners cut in its production.... See more

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Rated 2 out of 5 stars

Sorry to say I wont make the mistake of buying before not trying again from outlets I dont know enough about. Firstly I really object to paying for something up front that takes 12 weeks to arrive.... See more

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Rated 5 out of 5 stars

I have a large number of garments from this company. Dresses, trousers, sweatshirts, jumper, gilet. Every garment is beautiful and is assisting people i would otherwise barely known existed. Having me... See more

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Rated 5 out of 5 stars

Honestly this dress is soooo beautiful!! The packaging says ‘good things come to those who wait’ and that is one hundred percent accurate in this case. The material and standard of construction is exc... See more

Rated 5 out of 5 stars

I ordered the green longer length pinafore dress. I am delighted with it in terms of cut and colour , really lovely quality and good to know the purchase helps women. Extremely helpful customer serv... See more

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Rated 1 out of 5 stars

I ordered a dress last October (2025) it is still not here i was offered a gift voucher for double the amount which i accepted that still has not arrived either, whatsmore 'This is Unfolded Ltd' are... See more

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Rated 1 out of 5 stars

Awful company. They take orders without any indication of when they will be received. Order placed in December is made in a batch with orders placed in February with anticipated delivery of 16 March... See more

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Rated 1 out of 5 stars

The dress looked lovely but on first wash the ties fell apart, this would appear to be because the foil pattern woven into the fabric has affected the structural integrity of the material. So probably... See more

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Rated 1 out of 5 stars

Waited so long I couldn’t recall what dress I ordered. I did complain and was offered a refund which I accepted only to be told in the follow up e mail I was too late to cancel. I’m still waiting for... See more

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Rated 5 out of 5 stars

Unfortunately my first order didn't suit and I had to return it. This process was quite complicated but it did work and I am still waiting for my refund. My second order, for the denim dress is per... See more

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Rated 1 out of 5 stars

This company is misrepresenting itself. I ordered because I loved the idea of designed in Scotland, kind of made to order, no waste, sustainable. But I’ve just found out via their Chat that the dress... See more

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Rated 5 out of 5 stars

Although the wait for my dress was long, I was kept informed of the progress and I understand the concept behind the company. There's no wastage and the workers are paid a good wage, which is so imp... See more

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Rated 5 out of 5 stars

Excellent! The dress I ordered is fabulous - certainly worth the wait. I am so pleased that I found This is Unfolded. I so admire their ethos - which they deploy without compromising a lovely choic... See more

Rated 5 out of 5 stars

I ordered the Vera dress in pink and purple. The dress fits really well and the material is lovely. I ordered from Unfolded because I like the ethos of the company. As well as making stylish clothes... See more

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Rated 5 out of 5 stars

I ordered clothes between Christmas and New Year but was kept informed of when to expect delivery, which was totally correct. I ordered the Sandie pinafore, a T shirt and a Maddie dress. The dres... See more

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Rated 5 out of 5 stars

Just worn my grey denim out and couldnt be happier..it was worth the wait and even better to receive the news that my Maddie order is only a week away. Comms are excellent and the process thoroughly e... See more

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Rated 5 out of 5 stars

I have 5 dresses and a pair of trousers from Unfolded. The materials they use are good quality and the items are well made. I have received a lot of compliments especially about the dresses. The deni... See more

Rated 5 out of 5 stars

I love ordering clothes from This is Unfolded. Yes, you have to wait several weeks to receive your items but it adds to the excitement and the clothes are always worth waiting for. They are beautifull... See more

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Rated 5 out of 5 stars

Fab dresses, received within two weeks. Lovely fabric and correct length (in petite). True to uk sizing, so no need for returns. Waiting for some new colourways/prints before ordering again.

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Rated 5 out of 5 stars

My favourite clothes company I have several dresses and trousers. Lovely fabrics and styles. Easy to wear and wash. I love the ethics of the whole set up giving decent wages and working condition... See more

Rated 5 out of 5 stars

Found a dress I loved at an Unfolded pop up that would have been perfect for my holiday to Mexico for our 30th wedding anniversary. Unfortunately it was a sample and wouldn’t have been ready in time.... See more

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Rated 5 out of 5 stars

My first order from unfolded and the order was due at the end of the month I reached out for a date as i was due to go on holiday within 24 hours Claire checked everything, realised I wouldn’t get my... See more

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Rated 5 out of 5 stars

Dress arrived today after only 2 weeks waiting. Expected it to be longer. Absolutely delighted with it. Very well made & beautiful fabric. Will definitely be back for another. Thanks unfolded.

Rated 5 out of 5 stars

My second order arrived today. The ordering process is easy and the communication afterwards is great. They are clear about where the order is and when it will be ready. The quality of the dresses is... See more

Rated 5 out of 5 stars

I first became aware of this company when I saw them on Dragon's Den. I think I remember the then Dragons being very impressed but too greedy for their share! I was personally very impressed by TiU'... See more

Rated 5 out of 5 stars

I keep buying from Unfolded because their dresses are fab as is their after sales service. Best is their ethical ethos and also the fact that most of their dresses have great pockets. Their ‘V’ neck... See more

Rated 5 out of 5 stars

Wow! This was my first time ordering with unfolded. I realised as soon as I placed the order that I forgot to add the code for a discount. Following a couple of emails the discount was applied... See more

Rated 5 out of 5 stars

I have bought 4 dresses and a pair of pyjamas from this company. The quality of all of them is spot on. They are so comfortable and feel great. Yes, you have to wait a while for your orders, but they... See more

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Rated 5 out of 5 stars

The clothes are of a high quality and though there is a long delivery time this is fully explained upfront and the company keeps you updated regularly. I had a slight issue with one item and I cannot... See more

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Rated 5 out of 5 stars

I was reluctant to order online after being stung so many times by other companies. I was impressed with what I read and was delighted with my dress. It is well made and fits perfectly. I was informed... See more

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Rated 5 out of 5 stars

Ordered dress on 4/11 and delivery expected (as a Christmas gift) in 6 weeks. Just prior to expected delivery date I got a message that the dress would not be ready, with options for refund etc. I con... See more

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Rated 1 out of 5 stars

Please do not waste your time or money Very cheap dress which took 8 weeks to arrive, the second dress l ordered at the same time didn’t arrive at all and I’ve had half of my money refunded despite... See more

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Rated 5 out of 5 stars

Unfolded are ethical and make quality clothing. I heard about them a few months ago and purchased a dress, with which I am delighted. Their customer service is first class, friendly and courteous.

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Rated 5 out of 5 stars

I received my first order this week and I'm really happy with the quality, style and price and delighted to be supporting an ethical company that happens to be local to me. It certainly won't be my la... See more

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Rated 5 out of 5 stars

Ordered the Daisie denim dress and it’s fabulous. Fits great and is so comfy. So good I ordered a second in short sleeves. You have to wait a while for your order but if you care about sustainab... See more

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Rated 1 out of 5 stars

Very dissatisfied. I ordered a dress which took months to arrive and came in a shocking state. Full of creases. Material inferior quality for a dress costing £72. I contacted them immediately to start... See more

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Rated 1 out of 5 stars

Ordered on 17 th February, still no updates. As they have taken my money, I expect some updates as to when my order will arrive. Not to be recommended and I will not order again. Hopefully I will g... See more

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Rated 5 out of 5 stars

I have bought three dresses from Unfolded and they are brilliant. They are all comfy, they have pockets and they look lovely! They cost more than dresses from big retailers, but it's worth it to know... See more

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Rated 5 out of 5 stars

I saw the dress on face book. Checked the company on line to make sure they were a legitimate company. The dress arrived a few weeks later, I must admit I was nervous as it seemed quite a while, but I... See more

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Rated 5 out of 5 stars

This is my first time ordering with this company. Despite ordering a short sleeved dress by mistake I am delighted with what came. The dress is a charcoal soft denim and it fits like a dream. I... See more

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Rated 1 out of 5 stars

Ordered a dress in late NOVEMBER, recieved in late JANUARY. Kept getting emails saying it was despatched, clearly it wasn't. Not sure how a company can trade in this way . Even when I emailed I w... See more

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Rated 5 out of 5 stars

I love my unfolded dress. It is comfortable to wear and I always feel good in it. I like having the choice of length. It's a bonus to know that in buying it I am helping to pay for some education an... See more

Rated 5 out of 5 stars

What can I say! My gorgeous dress arrived, I was so excited...unfortunately it had been made too long for a short size, it had to go back....but I sent a message to an ad for the dress and the amazi... See more

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Rated 5 out of 5 stars

To be honest, I wasn't sure what to expect. I've had one or two bad experiences with other companies when the clothes were very poor quality. This is Unfolded proved quite the opposite. The first dres... See more

Company replied


Company details

  1. Clothing Store

Written by the company

At Unfolded every item is designed with our customers and then made after you order. To ensure no waste.... Why? 30% of clothes produced are never sold - this year that will be 26 billion items of clothes! This can't go on. At Unfolded we're on a mission to take on fast fashion. We make sustainable clothes without all of this waste and do good with the savings. What good? With the savings we offer you amazing quality at a great price, pay garment workers better and fund kids near our factories to learn to read and write. Yes - delivery takes longer but it's worth it for the planet, the people who make our clothes and you! Join 75,000 other women shopping better at ThisisUnfolded.com


Contact info

4.1

Great

TrustScore 4 out of 5

2K reviews

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Replied to 94% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Very impressed with Customer Services

Very impressed with Customer Services. They were really helpful in getting my order to me slightly ahead of schedule as I wanted it for a particular date.

February 13, 2026
Unprompted review
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Reply from This is Unfolded

Ahhh thanks for sharing this! We're a small business trying to take on fast fashion and change this broken industry, so we know we won't be perfect but we're trying our very best and getting better every day. We're delighted you've chosen to join us on this mission and wear clothes that do some good! If there is anything else you need just let us know.

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Rated 5 out of 5 stars

Excellent communication and quality.

I ordered clothes between Christmas and New Year but was kept informed of when to expect delivery, which was totally correct.
I ordered the Sandie pinafore, a T shirt and a Maddie dress.
The dress is still awaited but I was informed of that and happy to wait. The pinafore and T shirt are true to size and good quality materials.
I will definitely be ordering more from this company.

December 29, 2025
Unprompted review
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Reply from This is Unfolded

Ahhh thanks for sharing this! We're a small business trying to take on fast fashion and change this broken industry, so we know we won't be perfect but we're trying our very best and getting better every day. We're delighted you've chosen to join us on this mission and wear clothes that do some good! If there is anything else you need just let us know.

Rated 5 out of 5 stars

Superb quality clothes made to order…

Superb quality clothes made to order and with some of the profits going to Indian schools

February 12, 2026
Unprompted review
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Reply from This is Unfolded

Ahhh thanks for sharing this! We're a small business trying to take on fast fashion and change this broken industry, so we know we won't be perfect but we're trying our very best and getting better every day. We're delighted you've chosen to join us on this mission and wear clothes that do some good! If there is anything else you need just let us know.

Rated 5 out of 5 stars

Great customer service

My first order from unfolded and the order was due at the end of the month I reached out for a date as i was due to go on holiday within 24 hours Claire checked everything, realised I wouldn’t get my order in time and then arranged for the same dress (luckily for me) to be sent from their returns dept so that i would get it in time for my holiday!
I think that’s above and beyond the usual customer service nowadays ! Thankyou

February 12, 2026
Unprompted review
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Reply from This is Unfolded

Ahhh amazing Natalie! Delighted to hear this and you've had such a great experience!!!! If you need anything else don't hesitate to let us know! And more importantly - HAVE A GREAT HOLIDAY!

Rated 5 out of 5 stars

Beautiful dresses

Beautiful dresses, stylish and good quality at a very reasonable price.

February 2, 2026
Unprompted review
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Reply from This is Unfolded

Ahh thanks so much for this lovely review Joanna! Means a lot to us you've joined us in this mission to take on Fast Fashion!

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Rated 5 out of 5 stars

Love, love, love

I bought the Sandie dress, and I LOVE it! I've had lots of compliments when I've worn it too. It is so comfortable, and yet stylish.

February 3, 2026
Unprompted review
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Reply from This is Unfolded

Ahhh amazing Anne! We're so delighted to hear you're such a fan of the Sandie dress! We hope you'll add some more Unfolded to your wardrobe in 2026...

Rated 5 out of 5 stars

A brilliant ethos and beautiful garments

l loved the ethos of the company was a bit unsure as it was made to order and would take time.
But so pleased with the denim trousers l ordered the dress. The fabric is so soft and comfortable. And have been much admired by friends so l have passed on your details.

October 10, 2025
Unprompted review
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Reply from This is Unfolded

Ahhh thanks so much for sharing this Sybil! As a small business trying to take on a broken industry it means so much to us to have your support.... Please keep spread the word...

Rated 5 out of 5 stars

Unfortunately my first order didn't…

Unfortunately my first order didn't suit and I had to return it. This process was quite complicated but it did work and I am still waiting for my refund. My second order, for the denim dress is perfect, it fits really well and is the correct length even though I am only 4'11" tall. Lovely soft material and nice to wear.
I am hoping the final dress in my order will also fit me.

February 5, 2026
Unprompted review
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Reply from This is Unfolded

Ahhh thanks so much for sharing this Elizabeth! As a small business trying to take on a broken industry it means so much to us to have your support....

Rated 5 out of 5 stars

Perfect dress.

I saw the dress on face book. Checked the company on line to make sure they were a legitimate company. The dress arrived a few weeks later, I must admit I was nervous as it seemed quite a while, but I was updated on my order at each stage of the process. To say I was pleased with the product is an understatement. Beautifully made and fits like a glove. I am a dress maker myself so I appreciate good quality and well made clothes. It is worth every penny and more. Thank you I’ll be ordering again.

February 8, 2026
Unprompted review
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Reply from This is Unfolded

Ahhh thanks so much for sharing this Mary! As a small business trying to take on a broken industry it means so much to us to have your support....

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Rated 5 out of 5 stars

Lovely website

Lovely website
Really pleased with purchase. Lovely material and design . Fits well

February 2, 2026
Unprompted review
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Reply from This is Unfolded

Ahhh thanks so much for sharing this Dawn! As a small business trying to take on a broken industry it means so much to us to have your support....

Rated 5 out of 5 stars

Well Daisy Daisy .🥰....when I saw the "Daisy" dress I…

Well when I saw the "Daisy" dress I really loved it...so ordered and bought....not realising that there would be a wait...fast fashion it is not.....but when it arrived blazed across the wrapping was
"Good things come to those who wait"
And boy did it.....I absolutely love the dress...its gorgeous and soft beautifully sewn and it will get some wear...as you can dress up or down. Thankyou so much for Daisy...Love her...😊

February 7, 2026
Unprompted review
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Reply from This is Unfolded

Ahhh thanks so much for sharing this Wynne! As a small business trying to take on a broken industry it means so much to us to have your support....

Rated 1 out of 5 stars

Wheres my dress

Ordered beginning December last year. Feb 7th no dress no updates. Would definately not buy from here again. Avoid

December 1, 2025
Unprompted review
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Reply from This is Unfolded

Hi Deborah,

Have you not been getting your weekly updates? Could you check your spam filter for this please? We're requested more info to help you here or you can also email us on support@thisisunfolded.com to help.

As we make to order it does take longer but there are currently no styles running later than the date shown upon ordering.

Team Unfolded

Rated 5 out of 5 stars

Great clothing for everyday wear and special occasions

The dress arrived in perfect condition and very quickly as it was a returns sale. Absolutely wonderful cut, falls beautifully and the fabric feels amazing. Certainly no corners cut in its production. Excellent value for money and I will definitely buy from this company again and thoroughly recommend the quality and fit. I love the full range of sizes available. These clothes look good on everyone.

February 6, 2026
Unprompted review
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Reply from This is Unfolded

Ahhh thanks for sharing your Unfolded experience! We're a small business trying to take on fast fashion and change this broken industry, so we know we won't be perfect but we're trying our very best and getting better every day. We're delighted you've chosen to join us on this mission and wear clothes that do some good! If there is anything else you need just let us know!

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Rated 5 out of 5 stars

Received my grey denim dress today and…

Received my grey denim dress today and it’s lovely. Super quality. I will definitely be ordering more.
I love the whole ethos of the company.

February 5, 2026
Unprompted review
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Reply from This is Unfolded

Ahhh thanks for sharing your Unfolded experience! We're a small business trying to take on fast fashion and change this broken industry, so we know we won't be perfect but we're trying our very best and getting better every day. We're delighted you've chosen to join us on this mission and wear clothes that do some good! If there is anything else you need just let us know!

Rated 5 out of 5 stars

Absolutely love my new denim dress!

Ordered the short sleeve denim dress. Absolutely love it! I have wanted a denim dress for a while but, as I am in the second half of my 60’s, I was a little unsure. What I love about this site is that they use real life models, people of all ages and sizes. I took the plunge and ordered the dress. It looks so nice! So versatile. I ordered short sleeves so I can wear it any season, with or without cardigan or jumper. The delivery takes a few weeks but, well worth the wait. A trustworthy company who genuinely care about their customers their suppliers and the environment.

January 27, 2026
Unprompted review
This is Unfolded logo

Reply from This is Unfolded

Ahhh thanks for sharing your Unfolded experience! We're a small business trying to take on fast fashion and change this broken industry, so we know we won't be perfect but we're trying our very best and getting better every day. We're delighted you've chosen to join us on this mission and wear clothes that do some good! If there is anything else you need just let us know!

Rated 5 out of 5 stars

The garments are excellent quality

The garments are excellent quality. While there is a long wait for them to arrive- they are made to order- they are well worth waiting for. Customer we service communicate well.

February 1, 2026
Unprompted review
This is Unfolded logo

Reply from This is Unfolded

Ahhh thanks for sharing your Unfolded experience! We're a small business trying to take on fast fashion and change this broken industry, so we know we won't be perfect but we're trying our very best and getting better every day. We're delighted you've chosen to join us on this mission and wear clothes that do some good! If there is anything else you need just let us know!

Rated 5 out of 5 stars

My first but won’t be my last order

My first but won’t be my last order! arrived at the weekend and it is the most comfortable dress I have ever brought. The material is soft and glorious and the fit is A+++
I have absolutely no hesitation in recommending Unfolded to anyone that asks

February 2, 2026
Unprompted review
This is Unfolded logo

Reply from This is Unfolded

Ahhh thanks for sharing your Unfolded experience! We're a small business trying to take on fast fashion and change this broken industry, so we know we won't be perfect but we're trying our very best and getting better every day. We're delighted you've chosen to join us on this mission and wear clothes that do some good! If there is anything else you need just let us know!

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Rated 1 out of 5 stars

My order from October 2025 is still not here

I ordered a dress last October (2025) it is still not here i was offered a gift voucher for double the amount which i accepted that still has not arrived either, whatsmore 'This is Unfolded Ltd' are not replying to my emails now. Would suggest you use a different effical company one that actually supplied the goods you have ordered and payed for.
Since posting this review I have now received a voucher and an email with an apology. I will now try again.

October 25, 2025
Unprompted review
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Reply from This is Unfolded

Hi Chris,

Unsure what has happened here if you accepted this the voucher should have been sent straight away and we've not got any open enquries from more than 24 hours. We've requested more info so we can reach out to you directly. Could you also check your spam incase our replies have gone here?

Team Unfolded

Rated 5 out of 5 stars

Exactly the denim dress I wanted

I wanted a denim dress for a long time, but could not find one that fit or that I could afford. I am short and also my arms are a bit on the short side so even most petites had sleeves that were too long for me. I took a chance and ordered the Daisy denim dress. It arrived earlier than expected, washed up well and I like how it looks and fits. Even my husband gave his stamp of approval telling me it was very flattering. I have never in my entire life had anything that could pass for a waist, but with this dress, it doesn't matter!

January 30, 2026
Unprompted review
This is Unfolded logo

Reply from This is Unfolded

Ahhh thanks for sharing your Unfolded experience! We're a small business trying to take on fast fashion and change this broken industry, so we know we won't be perfect but we're trying our very best and getting better every day. We're delighted you've chosen to join us on this mission and wear clothes that do some good! If there is anything else you need just let us know!

Rated 5 out of 5 stars

Quality clothing

Ordered from sale .the top came in a week.excellent quality.I have since ordered more items. Glad its a company that is reducing waste.Do not mind waiting for good quality clothing.

February 3, 2026
Unprompted review
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Reply from This is Unfolded

Ahhh thanks so much Bernadette - this means so much to us! Welcome to Unfolded and delighted you're embracing our waste free way of making clothes!

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