So far everything has gone smooth. The home impression kit was super easy and quick to complete. Return shipping was simple. Fast and effective text/email communication every step of the way. The onli... See more
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I can't express how happy I am with SmileSet! After being left in the lurch by my previous company, I feared I would lose all the improvements from my treatment. SmileSet took over seamlessly and put... See more
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When I was able to talk to a live person John was very understanding and went above and beyond to help correct our accounts. He assured me that he would take over my accounts to make sure that things... See more
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She was amazing! She adjusted to me not being 100% ready at the start of my appointment and even called me back afterwards! She kept me calm and empowered an I’m very grateful it was her that assisted... See more
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Company details
- #3 of 7 best companies in Dental Laboratory
About SmileSet
Written by the company
At SmileSet, we believe that everyone deserves a confident, healthy smile. We specialize in providing high-quality, custom-fit clear retainers and Aligner Treatments designed to make dental care convenient, accessible, and effective.
Partnering with treating doctors' practices, we leverage existing dental records to deliver a seamless experience—often eliminating the need for new impressions or scans. Our commitment to innovation and customer satisfaction is at the heart of everything we do.
Retainers & Aligners!
Oral Care
Whether you're maintaining your perfect smile with retainers or starting your alignment journey with our Aligner Treatment, SmileSet is here to support you every step of the way. With fast production times, competitive pricing, and a dedication to quality, we aim to make your smile care as simple and stress-free as possible. 💙
Let SmileSet help you smile brighter today!
Talk To A Smile Expert
Contact info
United States
- 855-604-7052
- support@smileset.com
- smileset.com
4.2
Great
50K reviews
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I’ve had a terrible experience with…
I’ve had a terrible experience with this company. I ordered the impression kit which never came (even though the tracker said it was delivered). I had to contact them multiple times to finally get a new kit sent. As soon as it arrived, I made the impressions and sent it back. It’s going on a month now, and I have nothing to show for any of it. They have been terrible to communicate with because you have to get past their bot to get a human. I’m very disappointed and do not recommend this company.
May 7, 2026
Unprompted review
⭐☆☆☆☆
⭐☆☆☆☆
Very disappointed with Smile Set. I completed my impressions over a month ago and still have not received any response about whether I’m even eligible for a treatment plan. I’ve called twice trying to get an update and have gotten nowhere. The lack of communication and follow-up has been extremely frustrating. At this point, I can’t recommend this company based on my experience.
April 7, 2026
Unprompted review
I need to straighten bottom teeth
I need to straighten bottom teeth. As a young girl I had braces but they have shifted. I finally had some time so called a few orthodontists and they wanted 150 for a consultation? I looked on line and saw the reviews for Smile Set. I went to the site, found out everything I needed in ten minutes. Signed up for monthly payments which include a dentist and my retainers. Recieved my impression kit in the mail in two days. I was emailed back in two days. They confirmed receipt. I am just waiting for my retainers. I have an orthodontist at my request 24/7. Didn't even have to set foot in an office. Wonderful!
April 28, 2026
Unprompted review
May use AI-assist with repliesRead more
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Had a great experience
Had a great experience! I thought the rep's name was "Jill," but turns out it’s just "JL" got a good laugh out of that. 😄 She was super helpful in updating my payment info and even gave me a discount code. Thanks, JL! Highly recommend!
March 13, 2026
Unprompted review
Reply from SmileSet
Thank you so much for the kind words and for sharing a laugh with us! 😄 We’re so happy to hear that JL was able to help update your payment information and make the process easy (and hopefully a little fun too!)
We’ll be sure to pass your shoutout along to him — I know he’ll really appreciate it. Thank you again for choosing SmileSet, and we’re excited to be part of your smile journey! 💙
-The SmileSet Team
Buyer beware placed an order on May…
Buyer bewarei placed an order on May 1st 2026. I quickly cancelled the next morning. There was a financial emergency situation that made me contact this company May 2nd 2026. I explained the situation and they keep emailing me to escalate the situation for a full refund! It is now May 5th and my refund is still being sent to different departments. They promised a 30 day back guarantee and I texted them even before I received the order in the mail and they ignored the request and still sent it! I will be calling my financial institution and request some help. I wouldn't care if this was a small purchase, but this is over $1,000 and I still haven't received it yet. I am so aggravated and there is no telephone number to call either. They also keep insisting that I try their product even though I keep asking for a refund. This is insane.
May 2, 2026
Unprompted review
Reply from SmileSet
Hi Arlene,
I’m really sorry for the frustration this experience has caused — I completely understand how concerning this must feel, especially given the timing and urgency you shared.
I’ve personally reviewed your case, and I want to reassure you that your refund is being prioritized and will be processed today. You are absolutely within our 30-day guarantee window, and we will honor your request.
I also want to apologize for any confusion or delay you experienced while this was being escalated. Our goal is always to ensure customers are fully informed of all available options before moving forward, but I understand that in your situation, a timely refund was the priority — and we should have moved more quickly to support that.
Regarding your order shipment, once an order begins processing, it can sometimes move forward before a cancellation request is fully completed, but this does not impact your eligibility for a refund.
We are here to help, and if you’d prefer to speak with someone directly, our team is available at 855-604-7052.
You’ll receive confirmation as soon as your refund has been completed, and I’ll continue to keep a close eye on this to ensure everything is resolved for you.
Thank you for your patience while we get this taken care of.
Warm regards,
Tayler
Sr. Manager, SmileCare Support
SmileSet
Ordered my nighttime Aligners a week…
Ordered my nighttime Aligners a week ago on 4/27 still have not received them or any other type of notice of shipping or update on my Aligners since 4/27. If you have Aligners or retainers you know your TEETH shift back if you don’t wear them so I’m really disappointed at this point.
May 4, 2026
Unprompted review
Reply from SmileSet
I completely understand your concern here — you’re absolutely right that consistency is important when it comes to retainers, and I’m really sorry for the worry this has caused.
I took a look into this, and your order is still within our normal processing timeframe. Retainers are custom-made, so they typically take about 1–2 weeks to complete before shipping. The good news is that your order is on track and expected to ship out this week!
You’ll receive a shipping confirmation with tracking details as soon as it heads out, so you’ll be able to follow it every step of the way.
We truly appreciate your patience while we make sure everything is crafted properly for the best fit — it’ll be worth the wait 😊
-The SmileSet Team
STAY FAR AWAY
This is the same company that scammed millions of people and got sued for it just under another name, previously Smile Direct Club. They destroyed my teeth and jaw and refused to refund me, and then filed for Bankruptcy to get out of paying thousands to customers that they halted treatment and broke contract with. They are still trying to squeeze all the money out of anyone they can from that era even though they didn't hold up their end of the bargain. I spent over 5k on Invisalign undoing what they did, and wasted 2k on a service I did not receive. When requesting my refund, they offered partial in exchange for an NDA assuring silence on their malpractice. STAY FAR AWAY.
May 2, 2025
Unprompted review
Reply from SmileSet
Thank you for taking the time to share your experience. I’m truly sorry to hear how frustrating and disappointing your previous treatment journey has been — especially when it comes to something as personal as your smile.
I do want to clarify that SmileSet operates as its own company today. While we utilize certain technology developed by SmileDirectClub, we are a separate organization and do not have access to or involvement in prior treatment plans, financial agreements, or outcomes associated with SmileDirectClub.
Based on the details shared, it sounds like your concerns — including treatment outcomes and refund requests — are related to your experience with SmileDirectClub. Unfortunately, we’re not able to access those records or speak to the handling of those cases.
That said, we absolutely understand how experiences like this can impact trust, and it’s something we take very seriously. All care provided through SmileSet is reviewed and overseen by a licensed dentist or orthodontist, with patient safety remaining our top priority.
If you have any questions about our current services or how treatment works today, we’re always here to help and provide clarity.
Wishing you the very best moving forward in your dental care journey.
-The SmileSet Team
Pick another company
So I picked smileset because the website said they would ship with in a week of them receiving the molds. It was exactly 1 month from start to finish. Then the tops dont fit very well. Just super disappointed. If you want a retainer set fast and to fit right definitely pick another company.
April 22, 2026
Unprompted review
Reply from SmileSet
Thank you for taking the time to share your experience — I’m really sorry to hear that this didn’t meet your expectations. I completely understand how frustrating that can feel, especially when you’re hoping for a quick turnaround and a perfect fit.
I did want to provide a bit of clarity on timing. Production and shipping typically take about 1–2 weeks once impressions are received. That said, I truly appreciate your patience throughout the process.
As for the fit of your retainers, that’s something we definitely want to make right as quickly as possible. A proper fit is so important, and our team is here to help. If you haven’t already, please complete our quick fit survey here: https://smileset.com/pages/retainer-fit-questionnaire
Once submitted, our team will review your responses right away and work with you on the best next steps to get this resolved.
We truly appreciate your feedback and the opportunity to make this right. Please don’t hesitate to reach out if you need anything in the meantime — we’re here for you every step of the way.
-The SmileSet Team
Agent was very knowledgeable and helpful
April 28, 2026
Unprompted review
Reply from SmileSet
Thank you so much for your kind words! We’re so glad to hear our team was able to provide a knowledgeable and helpful experience.
We truly appreciate you taking the time to share this, and we’re always here if you need anything along the way 😊
-The SmileSet Team
Betty - outstanding customer support!
Betty was my main contact and she was super friendly and supportive! She walked me through the process and helped to eliminate my confusion on the various discounts. She made a great suggestion and offered me the ultrasonic cleaner instead of the tooth brush!
April 27, 2026
Unprompted review
Reply from SmileSet
Thank you so much for your kind words! We’re thrilled to hear that Betty provided such a friendly and supportive experience while guiding you through the process. Helping clear up any confusion and making sure you feel confident in your decision is exactly what we strive for.
And great call on the ultrasonic cleaner—that’s one of our favorites too! 😊
We’ll be sure to pass along your feedback to Betty—she’ll be so happy to hear this. If you need anything at all along the way, we’re always here to help!
-The SmileSet Team
Awful experience
Awful experience. They sign you up for a subscription model and refuse to cancel the subsequent orders. I reached out to them many times with no response. Had to dispute the case with my credit card company. Beware!!!
April 23, 2026
Unprompted review
Reply from SmileSet
We’re really sorry to hear about your experience — we never want anyone to feel frustrated or unsupported.
For clarity, subscriptions are only activated if selected during checkout, and they can be canceled at any time directly through your customer portal. We definitely don’t want anyone feeling stuck in something they didn’t intend to sign up for.
We also weren’t able to locate an account with the information provided here, so it’s possible we may not have received your previous messages — but we’d truly like to make this right.
If you’re open to it, please give us a call at 855-604-7052, and our team will take care of this for you right away.
We appreciate you bringing this to our attention and hope to get this resolved quickly for you.
-The SmileSet Team
Calvin was very understanding and very…
Calvin was very understanding and very easy to work with. He made my experience go from good to great with how helpful he was!
April 23, 2026
Unprompted review
Reply from SmileSet
Thank you so much for your kind words! 😊 We’re so happy to hear Calvin made such a positive impact on your experience—taking things from good to great is exactly what we strive for!
We’ll be sure to pass this along to him—he’ll really appreciate it. If you ever need anything, we’re always here to help!
Thanks again for being part of the SmileSet family 💙
-The SmileSet Team
Lost Aligners
My cleaners accidentally threw away my future aligners. SmileSet replaced them at no cost without question. Great service and unexpected complimentary replacements! Thank you
April 22, 2026
Unprompted review
Reply from SmileSet
Thank you so much for your kind words! 😊 We’re so glad we could step in and help when that happened—life happens, and we always want to make sure you’re able to stay on track with your treatment without added stress.
It means a lot to hear that our team could provide a smooth and supportive experience for you. We’re always here if you need anything along the way!
Thank you again for being part of the SmileSet family 💙
-The SmileSet Team
Exceptional customer service
Exceptional customer service - prompt response and exceeded my expectations to ensure my orders not just fulfilled but that I'd be getting the best result possible as well. Thank you, Calvin!!
April 21, 2026
Unprompted review
Reply from SmileSet
Thank you so much for your kind words—we’re so happy to hear that you had such a great experience!
We’ll be sure to pass this along to Calvin, he’ll be thrilled to hear he made such a positive impact. Providing prompt, thoughtful support and ensuring the best possible results is exactly what we strive for, so this truly means a lot.
We appreciate you being part of SmileSet and are always here if you need anything!
-The SmileSet Team
Thin brittle retainers - Be careful!
I originally wrote a 5 star review for SmileSet when they were called Dr. Direct. I have ordered retainers several times and signed up for a subscription. However, the quality of their retainers changed and is no longer good. The first retainers were thicker and more substantial. The last ones I ordered were considerably thinner and cracked after less than 2 months. SmileSet replaced them with retainers that were once again of thinner material and poor quality. I cancelled my subscription. And this week I received an email trying to sell me teeth straightening! They said my teeth could use additional straightening. This is ridiculous and purely a money grabbing attempt. I will never buy from them again.
April 20, 2026
Unprompted review
Reply from SmileSet
Thank you for your continued support over time—we truly appreciate you being a repeat customer, and I’m really sorry to hear about your recent experience.
We want to reassure you that the material used for our retainers has not changed, as we continue to use the same high-quality specifications as when we operated as Dr. Direct Retainers. That said, retainers can sometimes feel different over time depending on natural wear, changes in bite, or habits like grinding, which can lead to cracking or reduced durability.
If your retainers cracked within a short period, that’s absolutely something we’d want to take a closer look at. In some cases, a night guard may be a better long-term solution if there’s increased pressure from grinding or clenching during sleep—we’d be happy to help explore that option with you.
Regarding the email you received, we understand how that may have come across. These messages are automatically sent based on general eligibility indicators, but there’s never any obligation—they’re simply meant to provide additional options if a customer is interested.
We’re really sorry this experience led you to cancel your subscription, and we’d truly appreciate the opportunity to take another look and make things right. Please feel free to reach out to us at 855-604-7052 or support-escalation@smileset.com so we can assist you further.
Thank you again for your feedback—it means a lot to us.
-The SmileSet Team
Retainers Don't Cover All Teeth
The process to make a retainer took longer than advertised and I only used them because it was supposed to be quick and I needed one urgently. Emails to customer service were ignored and the only response I could get was through an AI chatbot through their chat option on the website that didn't work well. I received passive aggressive texts daily from a chatbot, pretending to be a human assigned to your case, to make my impressions and saying it was here to help and to just reply to the text with any questions. I replied with a question and it was ignored for weeks.
They are also the only company I've seen that doesn't ship multiple sizes of impression trays with their kit. Instead, it's just size medium. Since I know I needed size small, I had to contact support multiple times until I got a human who put in a free new order to ship me size small trays a week later. Those trays were the exact same size on the outside of the arch, so barely fit in my mouth, but the inner arch was finally small enough to match the curve of my teeth. I made an impression, but almost vomited from having too big a tray and too much putty. I have made impressions before with other companies who ship three sizes of trays, including ones that are actually smaller and never have a problem.
Once I finally get my retainer, my first molars (third teeth from the end for people with every tooth) weren't even halfway covered. There was just a sharp straight cut randomly through the tooth, causing a sharp end which cuts up my mouth. I tried to get with support to mail me one that covers every tooth since every one of my teeth went through braces and needs a retainer, but the AI chatbot just had me fill out a form and I'm still waiting on a response. Meanwhile, the retainer barely stays in my mouth since it only covers ten of my upper teeth (people usually have 16 teeth each for their upper/lower).
On top of all of that, they randomly sent me someone else's order. I tried to contact support, but the chatbot kept saying I must be confused and have my email address wrong and forgot I ordered it. Finally, a human confirms they definitely sent me someone else's random order for a product I can't use and to just keep it. They refused to take the product back with a return shipping label and wanted me instead to pay to dispose of it (since it was an electronic). I instead had to go to the post office to refuse delivery and it was shipped back to them to dispose of since it was their mistake. It still wasted my time and they did nothing to make the situation better.
And since they have so many tech issues, that they will send you someone else's order, I wouldn't trust them for aligners since who knows whose aligners you will receive. I also found out later they seem to be the same scam company that went bankrupt after investigators found their products sometimes made people's teeth fall out, Smile Direct Club, so proceed with caution. It's not clear if they just bought that company's customers and tech and they truly are different like they claim or if they've just rebranded. They also recently rebranded from Dr Direct Retainers and many of their instructions and suppport emails still mentions the wrong company name, so that makes me think they are just the same company rebranding over and over after negative feedback to escape it.
March 20, 2026
Unprompted review
Reply from SmileSet
Thank you for taking the time to share such detailed feedback—we’re really sorry to hear about your experience and understand how frustrating this must have been.
We want to start by acknowledging a few things directly. Delays, difficulty reaching a human, and the mix-up with receiving the wrong item are not acceptable experiences, and we sincerely apologize for the time and frustration this caused. That’s not the level of service we aim to provide, and your feedback is being taken seriously as we continue improving our processes.
Regarding your impression kit, we currently provide a standard tray size designed to fit most customers and reduce unnecessary waste. That said, we completely understand how this created challenges in your case, and we appreciate you calling it out—this is something we’re actively working to improve to better accommodate different fit needs.
For your retainer, we definitely want to make this right. Our retainers are designed with a comfort-edge trim, which may not fully cover the very back molars, but they should still feel secure and should never be sharp or cause discomfort. Based on what you described, it sounds like your retainer may not be fitting as intended. If you haven’t already, we recommend completing our quick fit survey here: https://smileset.com/pages/retainer-fit-questionnaire so our team can review and provide the best resolution as quickly as possible.
We also want to clarify that we were previously known as Dr. Direct Retainers. As we expanded to offer aligner treatment, we rebranded to SmileSet to better reflect our full range of services. While we utilize technology developed through SmileDirectClub, SmileSet is a separate company and operates independently, with all cases reviewed and approved by licensed dental professionals to ensure safety and effectiveness.
We truly regret that your experience didn’t reflect the level of care we strive to provide. If you’re open to it, we’d really appreciate the opportunity to turn this around—please feel free to reach out to us directly at 855-604-7052 or support-escalation@smileset.com so we can prioritize your case.
Thank you again for your feedback—it helps us continue to improve.
-The SmileSet Team
STAY AWAY!!
The fact that this company sends impression kits means that your treatment will be inconsistent. The proper way is to get an intraoral scan and send it in. These guys affiliate with smile direct club whom have left customers mid treatment due to law suits. STAY AWAY from this company and use BYTE.
April 18, 2026
Unprompted review
Reply from SmileSet
Thank you for sharing your perspective—we understand why you might have concerns about how impressions are taken and how treatment is delivered.
At SmileSet, both at-home impression kits and 3D intraoral scans are valid and widely used methods for capturing dental records. When completed properly, impression kits can provide highly accurate results and are reviewed carefully before any treatment is approved. If anything appears unclear or insufficient, we always request new records to ensure accuracy before moving forward.
Every case is also reviewed and approved by a licensed dentist or orthodontist, who determines whether a customer is a good candidate for treatment. If a case doesn’t meet clinical standards, we do not proceed—because patient safety and outcomes come first.
We also want to clarify that SmileSet is not SmileDirectClub. While we utilize certain technology developed prior to their closure, we are a separate company focused on delivering a more supported and transparent experience for our customers today.
We respect that customers will explore different options when it comes to their smile, and we always encourage people to choose what feels best for them. If you have any questions about how our process works, we’re happy to help.
—The SmileSet Team
10/10
10/10. My rep was super helpful, guided me through the process with ease and made sure that I was able to make my purchase. Absolute pleasure to speak to as well.
April 17, 2026
Unprompted review
Reply from SmileSet
Thank you so much for your kind words—we truly appreciate you taking the time to share your experience!
We’re so glad to hear your rep was able to guide you through the process and make everything feel easy and comfortable. That’s exactly the experience we strive to provide!
We’ll be sure to pass along your feedback to the team—it will absolutely make their day 😊
Thank you again for choosing SmileSet—we’re so excited to be part of your smile journey!
-The SmileSet Team
Good business!
Smileset gave me discount for being a customer, well appreciated.
Thank you,
Travis
April 14, 2026
Unprompted review
Reply from SmileSet
Thank you so much for your kind review! We’re so glad we could offer you a discount and that it made your experience even better.
We truly appreciate your support and are always here if you need anything in the future 💙
-The SmileSet Team
I advise anyone that’s utilizing smile…
I advise anyone that’s utilizing smile set, to urgently reconsider. This is the company that was once SmileDirectClub they just reopened under another name. They were investigated years ago due to their scamming tactics, which is why their previous business SDC ultimately failed and they had to foul chapter 11 bankruptcy with smile. I wouldn’t be surprised if this business failed again as they are still the same business they just opened up under a new name. Save your money people and go see a real orthodontist.
April 11, 2026
Unprompted review
Reply from SmileSet
We’re sorry to hear about your concerns and appreciate you taking the time to share your perspective.
To clarify, SmileSet is a separate company and is not affiliated with SmileDirectClub. While we utilize SDC technology to help make smile care more accessible, we operate independently with our own processes, policies, and commitment to patient care.
We understand that trust is incredibly important when it comes to dental treatment. That’s why all SmileSet cases are reviewed by licensed dental professionals, and we’re committed to providing safe, effective, and affordable care for our customers.
We respect that at-home aligners may not be the right fit for everyone, and we always encourage individuals to choose the option that best suits their needs, whether that’s with us or an in-office provider.
If you have any specific concerns or questions about our process, we’d be more than happy to help!
-The SmileSet Team
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