Have ordered from here twice all of the clothing is very cool, very unique patterns. Shipping to the US is very quick and smooth. Overall, love everything here and will be ordering again!
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See what reviewers are saying
Absolutely gorgeous summer and resort wear brand. To visit the Notting Hill boutique and have Valentine’s attentive and knowledgeable help is a true shopping treat. Accessories from all over the wo... See more
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It was a rare shopping experience for me as Anthony (I hope I remember his name correctly) was the best sales assistant I have ever met and I’m nearly sixty! I browsed without interruption, tried on... See more
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It was a disappointing purchase. The online photo of the dress showed the pattern matching on either side of the dress. What I received was not that elegantly made. I did complain and they explained t... See more
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Company details
About PAOLITA
Written by the company
At its core, Paolita is a brand ushered by both an insatiable desire to travel the world and an absolute necessity to look effortlessly chic while doing so.
The brand takes inspiration from the multicultural buzz of London, the laid-back lifestyle of Greece where Anna-Paola grew up, and the warmth and spirit of South America.
Each of our prints is meticulously hand-drawn at our studio over many months and printed onto our fabrics. The shapes and styles of the swim and resort wear are designed to be flattering, sophisticated and timeless. Items that women can wear and love for years to come.
Over the years, Paolita has developed a loyal following of women looking for something completely unique, where the artistry that is integral to this brand shines through. With each new collection there is a changing story, a different creative vision and since no patterns are ever repeated, a dazzling new selection of prints.
The brand has become synonymous with print, and yet our classic shapes in block colours are sleek, stunning and true to our ethos, which is to always make the woman wearing Paolita feel beautiful.
Paolita represents a timeless effervescent luxury, an escape from the routine, and a global language of dressing that stays true to the woman who wears it. Ultimately, our hope is that women who wear Paolita feel fulfilled and empowered because they own their beautiful escape, their colourful adventure and, most importantly, their story.
The brand takes inspiration from the multicultural buzz of London, the laid-back lifestyle of Greece where Anna-Paola grew up, and the warmth and spirit of South America.
Each of our prints is meticulously hand-drawn at our studio over many months and printed onto our fabrics. The shapes and styles of the swim and resort wear are designed to be flattering, sophisticated and timeless. Items that women can wear and love for years to come.
Over the years, Paolita has developed a loyal following of women looking for something completely unique, where the artistry that is integral to this brand shines through. With each new collection there is a changing story, a different creative vision and since no patterns are ever repeated, a dazzling new selection of prints.
The brand has become synonymous with print, and yet our classic shapes in block colours are sleek, stunning and true to our ethos, which is to always make the woman wearing Paolita feel beautiful.
Paolita represents a timeless effervescent luxury, an escape from the routine, and a global language of dressing that stays true to the woman who wears it. Ultimately, our hope is that women who wear Paolita feel fulfilled and empowered because they own their beautiful escape, their colourful adventure and, most importantly, their story.
Contact info
176b Westbourne Grove, W11 2RW, London, United Kingdom
- 020 7221 8421
- shop@paolita.co.uk
- paolita.co.uk
4.6
Excellent
104 reviews
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Paolita Review
Have ordered from here twice all of the clothing is very cool, very unique patterns. Shipping to the US is very quick and smooth. Overall, love everything here and will be ordering again!
May 5, 2026
Reply from PAOLITA
Thank you so much for the feedback! We are so happy to hear you love your pieces :).
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Reply from PAOLITA
Thank you so much for the positive feedback! We're so happy to hear that you love your dress.
-Paolita Team
Reply from PAOLITA
Thank you so much for the positive feedback! We're so happy to hear :)
paolita team
Excellent company beautiful clothes…
Excellent company beautiful clothes with excellent customer service
November 28, 2025
Reply from PAOLITA
Thank you so much for the positive feedback! We're so happy to hear such wonderful things :).
The Paolita Team
Reply from PAOLITA
Thank you so much for the positive feedback! We're so happy to hear such wonderful things :).
The Paolita Team
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A disappointing purchase
It was a disappointing purchase. The online photo of the dress showed the pattern matching on either side of the dress. What I received was not that elegantly made. I did complain and they explained that each item is made by a team and not a machine. They also offered me a discount. However, I have not purchased a number of other items since this experience as I cannot have faith that it will look like the catalogue picture. The fabric quality and cut were both good, so it’s such a shame.
June 16, 2025
Reply from PAOLITA
Hello - thank you so much for the feedback. We're happy to hear that the fabric quality and cut were both good! As a small business, we work incredibly hard to deliver high quality products for our customers. We will take your feedback and do our best to continue to improve our product. If you ever have any questions, you can reach out to us at shop@paolita.co.uk
Thank you!
Paolita team
I just love Paolita
I just love Paolita. Fit is perfect,design pure happiness. I jump into some of my Paolita pieces and the day ist perfect. Always curious about new collection.
October 7, 2025
Reply from PAOLITA
Thank you so much for the positive feedback! We're so happy to hear such wonderful things :).
The Paolita Team
Reply from PAOLITA
Thank you so much for the positive feedback! :)
Reply from PAOLITA
Thank you so much for the positive feedback! We are happy to hear that you love your pieces.
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Enjoyable shopping experience and…
Andro helped me with my purchases and was super patient & helpful. He also has a lovely jewelry collection in the shop. I’ll be back !!
June 1, 2025
Reply from PAOLITA
Thank you so much for the positive feedback! :)
Reply from PAOLITA
Thank you so much for your feedback! We are so happy to hear you had such a positive experience.
Paolita to your hotel service
Paolita is addictive, their gorgeous design and quality has been my fave bikini supplier since they started. They even deliver to your hotel during a busy business trip! Such a great thoughtful extra service 😍
April 29, 2025
Unprompted review
Reply from PAOLITA
Thank you so much for the feedback! We're so happy to hear that you love your pieces!
Fab products and great service
I always have such a positive experience shopping with Paolita. Delivery is speedy, returns are simple and the refunds are immediate!
April 30, 2025
Reply from PAOLITA
Thank you so much for the feedback! We're so happy to hear that you love your pieces!
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Reply from PAOLITA
Thank you so much for the feedback! We're so happy to hear that you love your pieces!
I bought two things recently in sales…
I bought two things recently in sales and I like them both very much. Arrived promptly. Will be buying more for sure.
April 7, 2025
Reply from PAOLITA
Thank you so much for the positive feedback! We are so glad to hear you are happy with your purchase!
Overall, this is a very beautiful shirt.
Overall, this is a very beautiful shirt.
Print is amazing, fabric very nice, fit runs a bit big (but it is ok as i like this kind of fit for shirts), but the tag "Paolita" was half torn and it ruins the experience of having a nice piece of clothing like this.
April 4, 2025
Reply from PAOLITA
Hello!
Thank you so much for your lovely feedback — we're so happy to hear you found the shirt beautiful! 😊
Regarding the tag, this is absolutely not the standard we aim for, and I truly appreciate you bringing it to our attention. We’ll be reviewing this with our warehouse team, as they should have flagged this for correction before it was made available for sale.
We want to ensure you're 100% happy with your purchase, so I’ll be in touch shortly via email with a few options to make this right.
Amazing I adore to be at your place…
Amazing I adore to be at your place full
of colours plus Ines Uzielli ilustrations in a superbe day full of sunshine and alegriaaaaaaaaaaaa🌟🌟🌟🌟🌟💛👍
I give “un cielo lleno de estrellas” and more!
Until next time with more colours Gracias Mia xxxxx
March 9, 2025
Reply from PAOLITA
Thank you so much for the positive feedback!
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Great swimwear
I love the prints and everything is great quality. Arrived really quickly too, just need a holiday now!
March 4, 2025
Reply from PAOLITA
Thank you so much for the feedback! We're glad to hear that you are pleased with your purchase :).
Reply from PAOLITA
Thank you so much for the positive feedback!
Reply from PAOLITA
Thank you so much for the positive feedback!
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