IQOS UK Reviews 9,325

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 942 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, professionalism, and positive attitude, making interactions pleasant and productive. Customer service is frequently highlighted as exceptional, with many people appreciating the personalized, understanding, and efficient approach to resolving issues. The service provided is often described as excellent, with consumers noting the quick response times and the smooth user experience, often leading to a decision to keep their devices. Many also appreciate the product itself, finding it a great alternative to traditional cigarettes and enjoying the various flavors and health benefits. However, some people were dissatisfied with aspects of the customer service, citing issues like slow replies, unhelpful agents, or promises that were not kept. There were also concerns regarding order fulfillment, with some experiencing delays, incorrect items, or problems with promotional offers not being honored.

What people talk about most

Staff

Reviewers mention positive feedback about staff, highlighting their helpfulness, professionalism, and... See more

Customer service

People report positive experiences with customer service, often describing it as excellent, helpful, and... See more

Product

Consumers find product experiences to be ambiguous, with many expressing satisfaction with the product... See more

Service

Clients share positive opinions on service, with many reviewers praising the quick, efficient, and... See more

Order

Customers consistently note ambiguous experiences with order. Many reviewers report issues with orders being... See more

Reviews shaping this summary

Rated 5 out of 5 stars

'Customer Care' may often be a disappointment but when you meet BILAL, the word 'CARE' takes another meaning. You can feel Bilal's heart when he speaks to a customer. He handles every situation with a... See more

Company replied

Rated 5 out of 5 stars

Farouk at Customer Services was attentive & eager to ensure my issue was dealt with effectively & in a timely manner. He also followed up with a phone call the following day to ensure everything had... See more

Company replied

Rated 5 out of 5 stars

Made contact with customer services today due to not being able to view my account page. In the first instance I was met with an AI agent of which I’m not a fan. Thankfully after a few moments I was t... See more

Company replied

Rated 5 out of 5 stars

I have had difficulties in applying my referral codes and was assisted efficiently by Anas from Customer Care. He was extremely helpful, friendly and very eager to help resolve any issue I had, not to... See more

Company replied


Company details

  1. Electronic Cigarette Store
  2. Tobacco Shop

About IQOS UK

Written by the company

Welcome to IQOS! If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you in your journey. Our heat-not burn products combine an electronic device IQOS, with specially designed tobacco sticks called HEETS and TEREA. IQOS also heats tobacco-free sticks called LEVIA. IQOS and heat-not-burnsticks are not risk-free. HEETS ,TEREA and LEVIA contain nicotine, which are addictive. For adult use only.

Try IQOS ILUMA ONE for £5. Use our ILUMA ONE heated tobacco device for 14 days before deciding to buy.

TRY IQOS


Welcome to VEEV One! If you are an adult vaper looking for a new vape that offers a range of flavours, VEEV One is here for you. VEEV One is an affordable, user-friendly pod-based vape device. We offer 2000 puffs* in our starter kit for only £9.99, as well as a range of 12 different pods flavours to choose from. VEEV One Pods contain nicotine, which are addictive. For adult use only.

*Up to 1000 puffs on a single pod based on a 1 second puff duration. May vary depending on individual usage patterns.

BUY VEEV ONE


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

9K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 95% of negative reviews

Typically replies within 48 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Top service

Top service, Jasmine was extremely polite and helpful. Thanks!

June 3, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Ler, thanks a lot for the positive feedback! We are glad to hear it.
Thanks again for sharing your experience and we wish you all the best.
IQOS Team

Rated 5 out of 5 stars

I had an issue with linking my device

I have an issue with linking my device bought from abroad to my UK account, but Mehdi helped me sort this out online very quickly. Highly recommend!

June 3, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Daiana Gusatu, We also want to thank for your kind words and we are happy to have managed to reach your expectations. Our Customer Care team is always there and happy to support you; via phone, chat or email.
Have a great day.
IQOS Team

Rated 2 out of 5 stars

Customer service very poor

Customer service very poor. Got invited to do a survey for IQOS with a promise of a £10 Amazon voucher, did the survey and got nothing. Tried to chase things up through chat, was told issue was being escalated and someone would be in contact, nothing happens.
No.issues with the products, but the support isn't there.

May 26, 2026
Unprompted review
Rated 5 out of 5 stars

Bought this device as an alternative to…

Bought this device as an alternative to vaping. Had some issues with registration but customer service is outstanding. Medhi who helme has been 100% the best. Would definitely recommend this contact and company to anyone thinking about trying. The choice of heated sticks is fantastic too

June 3, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi THOMAS WATT, thanks a lot for the positive feedback! We are glad to hear it.
Thanks again for sharing your experience and we wish you all the best.
IQOS Team

Rated 5 out of 5 stars

Jasmine was lovely and very helpful…

Jasmine was lovely and very helpful over the phone call

June 2, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Lidiya Tsvetkova, thanks a lot for the positive feedback! We are glad to hear it.
Thanks again for sharing your experience and we wish you all the best.
IQOS Team

Rated 5 out of 5 stars

Thanks Omar

Omar was very helpful and sorted out my issue with competency.

June 2, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Giovanni Di Benedetto, thank you for the positive feedback! Should you ever need support with your IQOS in the future, we are here to help. Indeed, our biggest focus it to do our best to always be available and supportive to our customers in order to offer them a pleasant and unique experience.
All the best,
IQOS Team

Rated 5 out of 5 stars

Support is great!

Support is great!

June 2, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Joseph Davies, thank you for the positive feedback! Should you ever need support with your IQOS in the future, we are here to help. Indeed, our biggest focus it to do our best to always be available and supportive to our customers in order to offer them a pleasant and unique experience.
All the best,
IQOS Team

Rated 1 out of 5 stars

After many years of being IQOS customer I am disappointed

Been a customer of IQOS for quite few years now. Purchased Levia zero stick strawberry & watermelon flavour a package of 10 (always liked all of their flavours so decided to go for a whole package) when I received it and tried it, it was horrible, it gave me headaches, tasted really bad, so I contacted customer services and asked if I could return it, however they came back saying no because I have opened the outer package however there was 8 packs in it not opened, thinking that they normally sell them individually I could still return it for a refund. They then send another email saying they won’t refund or accept the return. No consideration of the fact that the item is not consumable. Absolutely disappointing.

June 2, 2026
Unprompted review
Rated 2 out of 5 stars

AVOID !!

AVOID!
Abysmal customer service. Purchased as a first time customer, selected Royal Mail as I knew I would not be in and it’s a lot easier than DHL. Well, they decided to send by DHL anyway. I had to redirect it to a local servicepoint and then the parcel lost its tracking data. It was a massive inconvenience to go to there twice
While I cannot blame IQOS for losing a parcel in transit, which did eventually arrive somehow without any notification or parcel updates, they should have sent parcel by my chosen courier in the first place.
They also kept saying they were escalating my case and request for a refund in each email and really did nothing to help me, albeit being polite
I will not return nor will I recommend
No doubt I’ll get an AI reply from
“Marion” like everybody else, with exactly the same words. * since this review, I’ve received a refund

June 1, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hello Karen, thank you for sharing with us your experience and we are really sorry about all the hassle you have been through.
Customer feedback is highly important to us, as we are striving to provide a smooth experience at all times.

We wish you all the best. Marion, IQOS Team

Rated 5 out of 5 stars

Agent was great very helpful his name…

Agent was great very helpful his name was Omer

June 1, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi MRS ROSELYN BUTLER, thank you for taking the time in leaving us feedback. We are always aiming in doing our best to keep our customers satisfied.
Thanks again for the review!
IQOS Team

Rated 5 out of 5 stars

Yasinne was a nice person and ready to…

Yasinne was a nice person and ready to help me today. Nice to speak with you Yasinne.

Thanks

June 1, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Linda, thanks a lot for the positive feedback! We are glad to hear it.
Thanks again for sharing your experience and we wish you all the best.
IQOS Team

Rated 5 out of 5 stars

The customer representative Yassine was…

The customer representative Yassine was very helpful and dealt with my issue promptly. Thank you.

June 1, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Hassan Radwan, thank you for taking the time in leaving us feedback. We are always aiming in doing our best to keep our customers satisfied.
Thanks again for the review!
IQOS Team

Rated 5 out of 5 stars

YASSINE

YASSINE, who was in communication with me was very helpful. He pointed out that the product I had was unfortunately out of warranty. He offered me a good deal on a new device.
I am very satisfied with the level of service YASSINE provided.

May 30, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi mark lee, thanks a lot for the positive feedback! We are glad to hear it.
Thanks again for sharing your experience and we wish you all the best.
IQOS Team

Rated 1 out of 5 stars

Dont trust 'Next day delivery'

I ordered an IQOS device directly from the website because next-day delivery was heavily advertised. On the morning it was due to arrive, I received an email saying they would not be able to deliver that day. While disappointing, I understood that delays can happen.

The following day, I stayed at home all day and also have a Ring doorbell, which shows that no delivery attempt was made. Despite this, I received an email stating that a delivery had been attempted and that I was not at home. This was simply not true.

I contacted customer service and was told the issue would be investigated and that someone would get back to me. So far, the whole experience has been frustrating and disappointing.

If next-day delivery cannot be reliably provided, it should not be advertised as a key selling point. I'm still waiting for my order and can only hope it arrives on 10th day or so

May 29, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Kursat, we are very sorry you feel this way.
We have contacted you privately as we'd like to provide you with the necessary support.
We kindly advise you to check your email address you used for registering Trust Pilot, you should have received an email. Also, please note that maybe the message has landed into the “spam” section of your mailbox.

We hope to hear back from you soon.
Marion, IQOS Team

Rated 5 out of 5 stars

Resolved issue and supported via chat

Resolved issue and supported via chat

May 28, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi R P, thanks a lot for the positive feedback! We are glad to hear it.
Thanks again for sharing your experience and we wish you all the best.
IQOS Team

Rated 5 out of 5 stars

the agent was really kind and…

the agent was really kind and efficiently addressed my issues

May 28, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Chenlin Ye, We also want to thank for your kind words and we are happy to have managed to reach your expectations. Our Customer Care team is always there and happy to support you; via phone, chat or email.
Have a great day.
IQOS Team

Rated 5 out of 5 stars

Agent Ouss was really helpful and…

Agent Ouss was really helpful and changed my monthly order over to Veev Prime. He also talked me through making a purchase of anew Prime starter pack as I am not very good at these things.

May 28, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Sharon Phillips, thank you for the positive feedback! Should you ever need support with your IQOS in the future, we are here to help. Indeed, our biggest focus it to do our best to always be available and supportive to our customers in order to offer them a pleasant and unique experience.
All the best,
IQOS Team

Rated 4 out of 5 stars

Ai did bare minimum and was confusing…

Ai did bare minimum and was confusing to be honest but advisor was great in handeling the situation, thanks to advisor Azzy

May 27, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Arunas, thank you for the feedback!
Should you ever need support with your IQOS in the future, we are here to help.
Indeed, our biggest focus it to do our best to always be available and supportive to our customers in order to offer them a pleasant and unique experience.

All the best. Marion, IQOS Team

Rated 5 out of 5 stars

The IQOS Agent was very helpful and…

The IQOS Agent was very helpful and worked professionally throughout - It was a pleasure and could find no fault with how my issue was rectified

May 27, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Mark Evans, thank you for taking the time in leaving us feedback. We are always aiming in doing our best to keep our customers satisfied.
Thanks again for the review!
IQOS Team

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