Icon Reviews 65

Icon.com is hands-down the most collaborative agency I’ve ever worked with. They took our vague ideas and turned them into a polished, cohesive brand identity that we are incredibly proud of. The communication was seamless throughout the entire process—it felt like they were an extension of our own team rather than an outside vendor. Highly recommend them for anyone looking for fresh, high-quality creative work.

Great video content which was pretty much a perfect brand match! Icon really saved us a lot of time and money as we'd been fumbling with hiring UGC people individually. The service was fast and we had a bunch of videos within about a week. Recommended especially for startups.

Incredibly quick turn around. Quality of production was high. Talent selected was perfect.

Working with Icon has been great. They are always open to feedback and tweaking new ad sets that come in, and we couldn't be happier.

We’ve had a great experience working with ICON so far. The process has been super smooth from start to finish, and their team really takes the time to understand your brand and what you’re trying to achieve.

The quality of the UGC has been solid, and what stands out most is how easy they make it to get content produced quickly without a ton of back and forth. It’s been a huge help for testing new creatives and scaling our ads.

Definitely recommend if you’re looking to streamline your UGC workflow and get consistent content out!

We recently started working with Icon and have been impressed! The team is highly responsive, delivers content quickly, and makes the entire process seamless from start to finish.

Working with ICON and Gabriela has been such an amazing experience. They are on top of everything and they know what your audience is looking for. The scripts the Gabriela came up with were honestly so good, I was shocked since my previous experience with other agencies had me rewriting almost everything. It was easy, seamless, and they deliver on what they promise! I could not recommend them enough!

Pretty happy with them. They had a system upgrade around the time when we joined which caused some delays, but generally the experience has been positive! They respond to our feedback pretty fast, and as we continue to become pickier as our brand grows, we hope they will continue to respond to our feedback on content!

Have been using Icon for a while now. Fast reply when we needed revisions or clarifications on the ads generated. Briefing system for human UGC ads is designed well and videos are in high quality. We experienced some service disruption when Icon was doing a system upgrade, but since then, the platform has been effective and helpful to my team.

Flexible and fast. The platform is quickly evolving, so you get the benefits of constant enhancements, but also need to be patient with a product in rapid development.

Gave Icon a shot without much briefing at all and was pleasantly surprised with the content output!!

I've been using Icon for awhile now and the tool is quite impressive. The UGC videos are high quality, the team is very responsive when issues arrive. They are our trusted partner for asset generation. The only thing I would improve is the assetgpt function which is a little buggy.

As a CEO, I look for partners who make our team's job easier. That's what Icon does for us. The platform is really easy to use and they have been super to work with.

Really impresed by their UGC ads! And they are so speedy with the turnaround time!

I’ve been working with Icon for a little over a year. I’m a firm believer that what you put into a partnership is what you get out of it — Icon has been an incredible partner in helping me maintain a healthy supply chain. Their platform is one of the most cost effective ways of getting content & in some cases has provided top performing videos in our ad accounts.

Love that we get quality UGC for an affordable cost!

We’ve been using ICON for our video content and love the dynamic, modern editing style. The pricing is very competitive, and having built-in competitor analysis and creative generation tools is a huge plus. While we experienced some initial platform lag and delivery delays, the quick support team helped us resolve everything promptly.

My experience with Icon may be a little different than most because I’ve used them at multiple stages, starting with their lowest-tier subscription and later moving into a managed account.

To be clear, there are times when it’s obvious they’re still a startup and working through startup-type challenges. But I’ve been consistently impressed by how quickly they respond and improve.

I run a poker club in Kentucky, and I originally joined for the lower-tier plan that gave me access to consolidated AI tools for ad creative. Overall, it did a solid job, especially for the price. I still ran into some of the same limitations I’ve seen with other AI tools—especially with niche poker visuals like chips, cards, and hands, which sometimes came out with strange artifacts—but they were constantly improving, so I stayed with it.

A few months later, I got some outreach about upgrading to a managed account, where their team would create and edit ads for me. As a founder/operator who often wears too many hats, that was a very easy yes.

The quality of the creative they produced was far better than what I was making on my own, and they took feedback extremely well. My account manager was highly responsive, easy to work with, and quick to turn revisions around.

There were occasional technical issues, especially in the ad review area of the platform, but what stood out was how seriously they took those problems. More than once, they got me on calls with developers, reviewed screen recordings, and rolled out fixes quickly.

The managed experience also felt very high-touch. My account manager was fast, professional, personable, and made me feel like they genuinely cared about my business.

I’m currently on a break because I’ve scaled back my marketing budget, but I plan to come back when I can. I’d absolutely recommend Icon to anyone who needs better creative output or wants a more unified AI-driven ad workflow.

Like any tool or service, you’ll get more out of it if you put real effort into the process.

I actually love working with Icon! We've been super impressed with their client service and the quality of the assets we are getting now are unmatched. It's changed the game for me.

Great agency for video ads with UGC and AI content