The ladies (Beverley & Hannah) at Brierley Hill store were very helpful, but not constantly pestering. Very knowledgeable about the products, came up with ideas & possible issues we hadn't thought of... See more
Location
Switch locationUnit 2, Port West Retail Park, Brierley Hill, DY5 1AJ Dudley, GB
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See what reviewers are saying
We visited the Brierley Hill store to try the various types of chairs for my dad. Hannah and Emma were incredibly helpful, so patient and kind while talking to my dad who has difficulty with his... See more
Great customer service- from initial visit to store we were made welcome with no pressure to buy - spent time trying out various chairs Bev was very helpful & has kept me fully informed with my order... See more
This is our first experience with HSL. The company was highly recommended by a friend. The whole experience was excellent from the moment we entered the store at merry hill in Dudley. We were looked a... See more
Company details
About HSL Chairs - Brierley Hill
Written by the company
HSL is an award-winning family furniture business with stores nationwide. We’ve been handcrafting and delivering beautiful furniture to provide true comfort for over 50 years. Making people comfortable is part of our DNA and that is why we do it.
We have spent over half a century making it our mission to understand the different sizes, shapes and needs of our customers. We have learnt how people sit, rest and sleep; how their bodies bend and move; and where and why they ache. We call this knowledge CleverComfort™, and it goes into the design and manufacture of every chair, sofa and bed we make – ensuring that our furniture fits the bodies of our customers perfectly.
Award Winning
HSL has also been recognised by The Queen’s Awards for Enterprise for one of our innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Made in Yorkshire
Whilst our roots still remain in Yorkshire, we have welcoming showrooms nationwide spanning the entire country and a national network of Home Visit Comfort Specialists performing consultations in our customers’ own homes.
Family Business
As we’ve grown, one thing that has never changed is the passion for comfort and furniture being at the heart of our business. We’re still family-run, we continue to hold traditional values in our hearts, and we have always been dedicated to providing a caring service and excellent value for money for all of our customers.
About HSL Chairs
Written by the company

- Up to 25 Year Guarantee
- Over 50 years of craftsmanship and dedication to exceptional customer service have made us who we are today. We still only employ furniture makers with the experience, skill and commitment to manufacturing the highest quality products. That’s why we are confident to cover a large number of our furniture ranges with a 25-year frame guarantee. In addition, all electrically adjustable chairs have a 5 year guarantee covering mechanical fault on the motor and handset.
- Queen's Award Winners
- HSL has been recognised by The Queen’s Awards for Enterprise for one of our recent innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Occupational Therapist Approved
All products are independently tested
Contact info
Unit 2, Port West Retail Park, Brierley Hill, DY5 1AJ, Dudley, United Kingdom
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Excellent service..
Ray greeted us with the warmest, most welcoming smile the moment we stepped into the Brierley Hill store. His friendliness and positive energy instantly put us at ease, and we took to him straight away. I told him what I was looking for, and he went above and beyond—showing us around, explaining everything clearly, and making sure we understood all the details.
He was incredibly patient and even took the time to share the full history of HSL with us, over a cup of tea and biscuits! which was genuinely fascinating. His passion and knowledge really shone through.
I can wholeheartedly recommend!
Delivered and installed with care and…
Delivered and installed with care and professionalism by Paul and Ian.
Happy to recommend HSL in Brierley hill,as the service provided by them is from start to finish is exemplary and will be back there soon to purchase a new chair for my mother.
Good friendly service
From the moment we walked into the store we where meet by friendly helpful staff. Nothing to much trouble for the sales lady who attended to our needs. Excellent service from start to finish
Good Experience
Friendly staff, didn’t feel at all pushed into buying. Shown various recliner chairs to suit my husband’s needs. Very happy with our experience. Now awaiting delivery of the chair.
Thank you Beverley
Many thanks to Beverley at the Brierley Hill store for her help and patience in arranging for us to change the choice of fabric on our recent order.
Excellent service
I will highly recommend HSl Brierley Hill to my friends and relatives.
Hannah and Bev were very kind and helpful in choosing my Ripley recliner and sofa, making sure it fitted properly.
We enjoyed the coffee and biscuits while we were choosing.
Excellent service!
Excellent service from the moment we walked in the shop to the delivery day.
Delivery men Lee and Asad were very professional and helpful!
I would highly recommend to anyone considering making a purchase.
Recliner Chair
Assistant was very knowledgeable and helpful. Would definitely recommend this store and offer if drinks was very thoughtful.
HSL For good Service
We saw Bev at the Brierley Hill store. She explained and demonstrated the recliner chairs that would suit us. We had a limited amount to spend and took advantage of a brilliant sale deal. I must say there was never any pressure to buy. We came away pleased and can’t wait for them to arrive.
Birthday treat
Staff rushed to open the door when they saw me struggling. The chair was for my disabled husband who was given lots of time to settle into a chair with tea and biscofee biscuits. No hard sell.
Greated warmly by Emma
Greated warmly by Emma who showed us to the right size of chairs that we were looking for, made us comfortable and provided us with drinks and biscuits,store was warm and relaxing and we were given all the information that enabled us to purchase to chairs with ease,a very pleasant experience.
Such a lovely team at Brierley Hill
We visited the Brierley Hill store to try the various types of chairs for my dad.
Hannah and Emma were incredibly helpful, so patient and kind while talking to my dad who has difficulty with his hearing and balance.
They moved chairs around and brought one across to us from the front of the store to reduce the walking around, making the experience so much easier.
Dad was able to choose the right chair and sofa for him and is now looking forward to receiving his new furniture in the near future.
Thank you to all the team there this morning.
Great CX
From start to finish, great CX. 👍 to Brierley Hill showroom and delivery guys Craig & Damo.
Ray and qualty beds got our urder
Ray Walker greetedt my wife and I at the Brierley Hill branch, very quickly realising Ray was very knowledgable. We were taken to the bedroom department where all of the beds construction and available options were explained in great detail. Our planed to visit two different store but thanks to Ray and HSL product range we placed an order. Thank you Ray.
Brierley Hill, Beverley & Hannah
The ladies (Beverley & Hannah) at Brierley Hill store were very helpful, but not constantly pestering. Very knowledgeable about the products, came up with ideas & possible issues we hadn't thought of.
Only drawback was the noise coming from the dance studio next door - of which they have NO control over!
Excellent guidance on making right choice.
Greeted by Beverly. I was looking for a riser/recliner to help with health and mobility issues. Advice was knowledgable and helpful. I didn't realise how much is involved in getting it right. Range of sizes, choice of fabrics is wide. I wasn’t pushed into a decision. I said I wanted to discuss with my son and this was encouraged.
May use AI-assist with repliesRead more
Visited with my cousin who had physical…
Visited with my cousin who had physical and learning difficulties. Really appreciated the open honest and kind support from Bev and Ray at Brierley Hill showroom. A really relaxed and no pressure guide of all options that met her individual needs. Their informative intervention today will help the continued ambition of independent living
Can’t thank them enough

Reply from HSL Chairs - Brierley Hill
Friendly and helpful experience
Friendly and helpful experience at the Brierley Hill store - thanks to Ray and Bev for their reassurance and help.
We were greeted at the door by Beverly…
We were greeted at the door by Beverly and she was knowledgeable on the product ranges we were interested in. She left us to make our minds up and made us coffee whilst we deliberated and we placed our order in a smooth process
Happy Customers
We had a sofa and 2 chairs last year and they have been great so back for another sofa for another room,super showroom and Hannah and her colleague sorted us out very well, looking forward to delivery
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