HSL Chairs - Brierley Hill Reviews 61

TrustScore 5 out of 5

4.8

Unit 2, Port West Retail Park, Brierley Hill, DY5 1AJ Dudley, GB


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See what reviewers are saying

Rated 5 out of 5 stars

The ladies (Beverley & Hannah) at Brierley Hill store were very helpful, but not constantly pestering. Very knowledgeable about the products, came up with ideas & possible issues we hadn't thought of... See more

Rated 5 out of 5 stars

We visited the Brierley Hill store to try the various types of chairs for my dad. Hannah and Emma were incredibly helpful, so patient and kind while talking to my dad who has difficulty with his... See more

Rated 5 out of 5 stars

Great customer service- from initial visit to store we were made welcome with no pressure to buy - spent time trying out various chairs Bev was very helpful & has kept me fully informed with my order... See more

Rated 5 out of 5 stars

This is our first experience with HSL. The company was highly recommended by a friend. The whole experience was excellent from the moment we entered the store at merry hill in Dudley. We were looked a... See more


Company details

  1. Furniture Store
  2. Disability Equipment Supplier
  3. Furniture Manufacturer
  4. Mobility Equipment Supplier

About HSL Chairs - Brierley Hill

Written by the company

HSL is an award-winning family furniture business with stores nationwide. We’ve been handcrafting and delivering beautiful furniture to provide true comfort for over 50 years. Making people comfortable is part of our DNA and that is why we do it.


We have spent over half a century making it our mission to understand the different sizes, shapes and needs of our customers. We have learnt how people sit, rest and sleep; how their bodies bend and move; and where and why they ache. We call this knowledge CleverComfort™, and it goes into the design and manufacture of every chair, sofa and bed we make – ensuring that our furniture fits the bodies of our customers perfectly.


Award Winning

HSL has also been recognised by The Queen’s Awards for Enterprise for one of our innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.


Made in Yorkshire

Whilst our roots still remain in Yorkshire, we have welcoming showrooms nationwide spanning the entire country and a national network of Home Visit Comfort Specialists performing consultations in our customers’ own homes.


Family Business

As we’ve grown, one thing that has never changed is the passion for comfort and furniture being at the heart of our business. We’re still family-run, we continue to hold traditional values in our hearts, and we have always been dedicated to providing a caring service and excellent value for money for all of our customers.

About HSL Chairs

Written by the company

Up to 25 Year Guarantee
Over 50 years of craftsmanship and dedication to exceptional customer service have made us who we are today. We still only employ furniture makers with the experience, skill and commitment to manufacturing the highest quality products. That’s why we are confident to cover a large number of our furniture ranges with a 25-year frame guarantee. In addition, all electrically adjustable chairs have a 5 year guarantee covering mechanical fault on the motor and handset.
Queen's Award Winners
HSL has been recognised by The Queen’s Awards for Enterprise for one of our recent innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation. 

Occupational Therapist Approved

All products are independently tested

As a member of the British Association of Occupational Therapists, Julie Jennings Dip COT HCPC, is highly qualified and greatly respected. Julie is frequently consulted for independent advice by a wide range of clients throughout the UK and Europe. All our chairs, sofas and beds at HSL are approved by Julie Jennings. Thanks to her work, you can relax in comfort knowing that each piece in our range has been thoroughly tested and evaluated by an independent health expert.

Contact info

  • Unit 2, Port West Retail Park, Brierley Hill, DY5 1AJ, Dudley, United Kingdom

4.8

Excellent

TrustScore 5 out of 5

61 reviews

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Rated 5 out of 5 stars

Excellent service..

Ray greeted us with the warmest, most welcoming smile the moment we stepped into the Brierley Hill store. His friendliness and positive energy instantly put us at ease, and we took to him straight away. I told him what I was looking for, and he went above and beyond—showing us around, explaining everything clearly, and making sure we understood all the details.
He was incredibly patient and even took the time to share the full history of HSL with us, over a cup of tea and biscuits! which was genuinely fascinating. His passion and knowledge really shone through.
I can wholeheartedly recommend!

April 18, 2026
Unprompted review
Rated 5 out of 5 stars

Delivered and installed with care and…

Delivered and installed with care and professionalism by Paul and Ian.
Happy to recommend HSL in Brierley hill,as the service provided by them is from start to finish is exemplary and will be back there soon to purchase a new chair for my mother.

April 17, 2026
Unprompted review
Rated 5 out of 5 stars

Good friendly service

From the moment we walked into the store we where meet by friendly helpful staff. Nothing to much trouble for the sales lady who attended to our needs. Excellent service from start to finish

March 30, 2026
Rated 5 out of 5 stars

Good Experience

Friendly staff, didn’t feel at all pushed into buying. Shown various recliner chairs to suit my husband’s needs. Very happy with our experience. Now awaiting delivery of the chair.

March 31, 2026
Rated 5 out of 5 stars

Excellent service

I will highly recommend HSl Brierley Hill to my friends and relatives.
Hannah and Bev were very kind and helpful in choosing my Ripley recliner and sofa, making sure it fitted properly.
We enjoyed the coffee and biscuits while we were choosing.

March 18, 2026
Rated 5 out of 5 stars

Excellent service!

Excellent service from the moment we walked in the shop to the delivery day.
Delivery men Lee and Asad were very professional and helpful!

I would highly recommend to anyone considering making a purchase.

March 19, 2026
Unprompted review
Rated 5 out of 5 stars

HSL For good Service

We saw Bev at the Brierley Hill store. She explained and demonstrated the recliner chairs that would suit us. We had a limited amount to spend and took advantage of a brilliant sale deal. I must say there was never any pressure to buy. We came away pleased and can’t wait for them to arrive.

February 25, 2026
Rated 5 out of 5 stars

Birthday treat

Staff rushed to open the door when they saw me struggling. The chair was for my disabled husband who was given lots of time to settle into a chair with tea and biscofee biscuits. No hard sell.

February 24, 2026
Rated 5 out of 5 stars

Greated warmly by Emma

Greated warmly by Emma who showed us to the right size of chairs that we were looking for, made us comfortable and provided us with drinks and biscuits,store was warm and relaxing and we were given all the information that enabled us to purchase to chairs with ease,a very pleasant experience.

February 23, 2026
Unprompted review
Rated 5 out of 5 stars

Such a lovely team at Brierley Hill

We visited the Brierley Hill store to try the various types of chairs for my dad.
Hannah and Emma were incredibly helpful, so patient and kind while talking to my dad who has difficulty with his hearing and balance.
They moved chairs around and brought one across to us from the front of the store to reduce the walking around, making the experience so much easier.
Dad was able to choose the right chair and sofa for him and is now looking forward to receiving his new furniture in the near future.
Thank you to all the team there this morning.

February 14, 2026
Unprompted review
Rated 5 out of 5 stars

Great CX

From start to finish, great CX. 👍 to Brierley Hill showroom and delivery guys Craig & Damo.

February 6, 2026
Unprompted review
Rated 5 out of 5 stars

Ray and qualty beds got our urder

Ray Walker greetedt my wife and I at the Brierley Hill branch, very quickly realising Ray was very knowledgable. We were taken to the bedroom department where all of the beds construction and available options were explained in great detail. Our planed to visit two different store but thanks to Ray and HSL product range we placed an order. Thank you Ray.

January 27, 2026
Unprompted review
Rated 5 out of 5 stars

Brierley Hill, Beverley & Hannah

The ladies (Beverley & Hannah) at Brierley Hill store were very helpful, but not constantly pestering. Very knowledgeable about the products, came up with ideas & possible issues we hadn't thought of.
Only drawback was the noise coming from the dance studio next door - of which they have NO control over!

January 22, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent guidance on making right choice.

Greeted by Beverly. I was looking for a riser/recliner to help with health and mobility issues. Advice was knowledgable and helpful. I didn't realise how much is involved in getting it right. Range of sizes, choice of fabrics is wide. I wasn’t pushed into a decision. I said I wanted to discuss with my son and this was encouraged.

January 22, 2026
Unprompted review
Rated 5 out of 5 stars

Visited with my cousin who had physical…

Visited with my cousin who had physical and learning difficulties. Really appreciated the open honest and kind support from Bev and Ray at Brierley Hill showroom. A really relaxed and no pressure guide of all options that met her individual needs. Their informative intervention today will help the continued ambition of independent living
Can’t thank them enough

January 19, 2026
Unprompted review
HSL Chairs - Brierley Hill logo

Reply from HSL Chairs - Brierley Hill

Thank you so much for sharing your experience with us. We’re incredibly pleased to hear that Bev and Ray were able to provide such open, honest, and kind support during your visit. Creating a relaxed, pressure-free environment and taking the time to understand each individual’s needs is something we truly value. We’re delighted that their guidance will help support your cousin’s continued journey towards independent living. We’ll be sure to pass on your heartfelt thanks to Bev and Ray.
Regards HSL Chairs

Rated 5 out of 5 stars

We were greeted at the door by Beverly…

We were greeted at the door by Beverly and she was knowledgeable on the product ranges we were interested in. She left us to make our minds up and made us coffee whilst we deliberated and we placed our order in a smooth process

January 15, 2026
Unprompted review
Rated 5 out of 5 stars

Happy Customers

We had a sofa and 2 chairs last year and they have been great so back for another sofa for another room,super showroom and Hannah and her colleague sorted us out very well, looking forward to delivery

January 12, 2026
Unprompted review

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