Fired Earth in Harrogate, Lola and her team helped me to decide on tiles for a small cloak room splash back which would make a statement ….their patience, expert technical and design knowledge, all wi... See more
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Thank you very much to Brett from the Islington team. Brett was super helpful, friendly and informative when we went into the Islington branch to look at the tiles we found online. He discussed diff... See more
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We have relied on Charlotte and her team @ Fired Earth Chester for over 3 years now and have never once found the service extended anything other than terrific. They are knowledgeable, amazingly frien... See more
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Lived up to its usual standards. I have bought FE paint before - 'Mad King George' - and the pigments last - unlike some that fade quickly. And I made a mental note to follow up 'A Misty Morning'... See more
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Company details
Written by the company
The company began in an Oxfordshire farmyard in the early 1980s, selling terracotta floor tiles at a time when they were relatively unknown by the British public and weren’t available in tile shops. They proved hugely popular, and we opened a small London showroom selling just six different tiles. Customers began requesting glazed wall tiles to complement their terracotta floors and we sourced a small selection of other glazed tiles and put together a brochure covering our entire offering. By the mid 1990s, the company had grown from its humble beginnings on an Oxfordshire farm to having a number of showrooms in London and across the country. Today, we have 26 showrooms in the UK and expect to add two more in the coming year, including a brand-new destination store on New Kings Road in London. Our aim has always been to offer products produced with authenticity, creativity and style, and where possible both handmade and produced as close to home as we can manage. The UK Ceramics Industry has a long tradition and it is one we are keen to support. Having said that, where we spot a tile on our travels that is too beautiful to resist, we do of course secure it exclusively for our customers, many of whom are second generation fans of Fired Earth and its products. Decorating and design have become entrenched in the national mind not just as the preserve of the super wealthy, but as a way to create homes for ourselves and our families that reflect how we like to live today. At Fired Earth we like to think that although it may not be every day our customers choose to redecorate (although our paint does allow for just that level of obsession), we have identified the right looks and styles that feel perfect no matter what the style or age of property. Our website has grown too and now offers almost all of our collections to browse and buy online and shows stunning room sets and great design ideas to help inspire you.
Contact info
Twyford Mill, OX17 3SX, Banbury, United Kingdom
- 01295814280
- customercare@firedearth.com
- firedearth.com
4.4
Excellent
3K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 1 week
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beautiful tiles and quick delivery
May 22, 2026
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Very poor customer service
Obtuse website when it comes to arranging delivery. The customer service number takes you through to a recorded message and I was held on there for 15 minutes, and then 25 minutes the following day.
May 8, 2026
Unprompted review
Reply from Fired Earth
I'm sorry to hear that you had a long wait to contact our customer service team. I believe this was during our busy sale period and our team had exceptionally high call volumes. Apologies again for the inconvenience caused.
Reply from Fired Earth
Thank you for the lovely review!
Reply from Fired Earth
Thank you for the lovely review!
Avoid company, they don’t send orders
Avoid. This company have taken money for an order 4 weeks ago for some ceramic tile beading ordered for a log burner. No such order has arrived. They have taken payment and I emailed the customer order team 2 weeks ago to enquire about the order and have had no response. Will never use them again. I got in touch via phone, liaising with Hannah from the customer care team she has been supportive and understanding. I feel they need to discuss with the curriers (DPD) about what went wrong. Very disappointing that I didn’t get the product but hoping to get a refund.
February 1, 2026
Unprompted review
Reply from Fired Earth
Hello, thank you for taking the time to leave us a review. Please accept our apologies for the problems you have had with delivery of your items. We understand that our Customer Care team have been in touch with you to organise a full refund. Apologies again for the inconvenience caused.
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The are problems with the tiles and no…
The are problems with the tiles and no one will return my emails regarding the return and replacement of some broken tiles and some others that are the wrong colours.
This was an online purchase made after the company went into receivership and was taken over by Topps Tiles… it has clearly already gone down hill.
December 18, 2025
Reply from Fired Earth
We are sorry to hear of the issues you have been having. The Customer Care team has organised a replacement order for you. Apologies again for the delays and inconvenience caused and thank you for your patience while we arranged a replacement.
Very Good. Thank You
I purchased the Geralda Niebla tiles for an internal cubicle lav and separate shower room. The cubicle lav tiling is now complete and the tiles, in my opinion, are just beautiful.
There are a range of options for this tile - metro, dado, border and skirting - and the tile is offered in three colours: white, cream and neutral.
I have a Farrow and Ball paint store near the Fired Earth and both teams were great helping me to choose tiles and paint to make a scheme.
Photos can be added but I wasn’t given the option on the first draft of the review. But just to say thanks to Carol and Jayne for all of their help with this and looking forward to completing the shower room now.
January 2, 2026
Reply from Fired Earth
Thank you for the lovely review, we agree the Giralda Niebla is a really eye-catching tile range.
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Brilliant service
Brilliant service. Tiles sent out and delivered a head of time. Packaged well. Great service
December 18, 2025
Beautiful tiles, helpful and swift service
The tiles we ordered are stunning, well priced for the quality of tile and delivery was swift with the tiles securely packaged.
We chose the tiles at Adderbury but the stores were shut before we could order so ordered online after reopening under Topps Tiles. The service in the store was excellent, a great shame they’re not reopening.
December 18, 2025
Beautiful tiles
Beautiful tiles. So happy with the quality of the tiles & the service.
March 27, 2025
Great tiles
Great tiles, sadly slightly wrong items on a few, the company went bust before I could alter it. But.....after a lengthy process they did fulfill the missing items.
September 28, 2025
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Great colours and great quality paint
Great colours and great quality paint. Least amount of drip or roller spray I’ve had with any paint including other premium brands.
September 29, 2025
Beautiful Tile
I ordered a sample Tile which came very quickly. Beautiful Tile I am just not sure it’s the colour I was looking for so it’s great that you can get samples.
October 29, 2025
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Really easy to order
Really easy to order. I wasnt expecting such a lovely brochure. Its a lovely thing nowadays to be able to have a physical brochure that i can look through.
October 29, 2025
Fantastic range of tiles
Fantastic range of tiles. Great service when interacted with staff. Quick and easy delivery. Would recommend and will use again.
October 26, 2025
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