I requested a Talk and Text SIM for a Nokia 106 mobile that will replace my "old and tired" Nokia 1800. It arrived within a couple of days but I delayed using it until 1st October 2026 so that my £4/... See more
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Reviews shaping this summary
Great price and package deal, however porting my existing phone number took 48 hours, instead of 24 hours. This was important as the first few hours were critical for my contacts. Everything else is... See more
Company replied
When I realised I had ordered an e-sim by mistake I contacted customer services and they sent me a real sim. It took a week to arrive and did not activate. After 2 days I contacted customer services a... See more
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It's too early to give an honest opinion yet, as I've only had it a week. However, I was told that on the day of changeover that there may be interruptions to the service, but im happy to say there w... See more
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Company details
Written by the company
Asda Mobile is a mobile virtual network operator in the United Kingdom operated by Asda which uses the network Vodafone. Why Asda Mobile? We know that connecting with the people around us makes life a little sweeter, so we've made it easier to stay in touch! With monthly plans starting from £4, whether you're a big texter or make the occasional call, there's something for everyone. Never miss a moment with 99% UK coverage and 5G in the UK and abroad.
Contact info
Asda Stores Ltd, Southbank, Great Wilson Street, Leeds, LS11 5AD, Leeds, United Kingdom
- 08080062732
- customer.services@asda.co.uk
- mobile.asda.com
3.7
Average
18K reviews
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Very simple easy efficient process from…
Very simple easy efficient process from initial Internet contact to actual connection of
Mobile
Wished other large businesses
Web sites were as user friendly
October 2, 2026
worst of all
Paid £5 for a sim, then could use it, topped it up for 5 and still couldn't use it. I would rather give that £10 for charity than usless sim. and acually, I still was without sim cause it didn't worked. anything is better than asda mobile.
October 2, 2026
May use AI-assist with repliesRead more
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One of the managers done my colleague…
One of the managers done my colleague 50 GB for £5 as I couldn't do it online but she was very helpful and done everything for me and kept me updated.
October 2, 2026
Reply from Asda Mobile
Hi Roger, we are glad you enjoyed your experience with our team. We're happy to hear that our manager was so helpful in securing that great data offer for your colleague and keeping you updated when you couldn't complete the process online. Thank you for your positive feedback.
Best wishes, Shada- Asda Mobile.
Might be cheaper
Might be cheaper, but....
After starting a new contract with Asda Mobile. . Im Now three weeks without a service connected to my phone. Asda mobile have somehow lost the pac number after claiming it from EE which they confirm was sent to them. On the 29 Sept. and has now expired so cannot transport my old number. To their service Number lost. !! Sim card sent with the wrong phone number attached. So they didnt connect it at best Customer services just keep saying sorry then and they will get back to me. Then just ignore the issues, This company is inept in every way. Ive now asked to cancel my contract with them. Surprisingly no reply. Deal at your peril.
As suggested in the reply they wont resolve the issues. suggesting I had given the wrong PAC code info. Which when given to them was 100% correct. So the are deceitful as well. Wish I'd never heard of Asda Mobile
September 23, 2026
Unprompted review
Reply from Asda Mobile
Hi, we are truly sorry to hear about the distress caused by the delay in connecting your service, the issues with your number transfer, and your experience with our support team. We understand how crucial it is to stay connected, and we regret the frustration this situation has caused. Your feedback is being taken seriously as we work to improve our internal processes. Please reach out to us through the online contact form so our team can investigate this for you right away.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Shada- Asda Mobile.
I switched from giff gaff /02 network…
I switched from giff gaff /02 network as my data was not good enough . After switching to Asda network . I've found the data is just as bad . Disappointed in data being received in the ka13 7at area. I am standing at my front door to get a signal now ! Speed is 2.7 mb ps . Simply not good enough . I think I'll be switching again .
October 2, 2026
Reply from Asda Mobile
Hi D Russell, we are truly sorry to hear about the poor data speeds and weak signal you are experiencing in your area. We understand how frustrating it is to rely on your mobile data and not get the performance you need, especially while at home. Network reliability is extremely important to us, and we appreciate you bringing this location issue to our attention so it can be investigated further.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Shada- Asda Mobile.
I was initially a little apprehensive…
I was initially a little apprehensive about switching to Asda Mobile, but after comparing their SIM-only plans, I decided to give them a try. I’m genuinely impressed!
The prices are extremely competitive, 5G coverage has been absolutely fine for me, and the reassurance of no annual price increases linked to RPI is a real bonus.
After a couple of months of positive experience, I felt confident enough to transfer all three of my mobile numbers to Asda Mobile. So far, so good!
Excellent value for money and a very happy customer. Highly recommended. Keep up the good work, Asda Mobile!
June 19, 2026
Reply from Asda Mobile
Hi Vik, we are happy to hear that your transition to our service has been such a positive experience. It is great to know that our competitive plan options, reliable network coverage, and fixed pricing commitments have met your expectations. Deciding to move all your family connections over to our network is a wonderful vote of confidence, and we appreciate you taking the time to share your feedback. We remain dedicated to delivering reliable service and great value for all your mobile needs. Thank you for recommending us.
Best wishes, Shada- Asda Mobile.
Reply from Asda Mobile
Hi Rose, we're delighted to hear that you've had such a positive experience with ASDA Mobile. Providing great value and excellent customer service is always our goal, so it's wonderful to know we've met your expectations.
Best wishes, Shada- Asda Mobile.
Its a shame I've had to give 2 stars as…
Its a shame I've had to give 2 stars as last week it would have been 1. As a new connection I did my bit and gave my pac code. I opted for an esim. Long story short I was disconnected for 2 full days. I had made 2 phone calls to find out what was happening. The first person said they'd call me back, but obviously was unable to as I was disconnected. The following day when I called again, the second person said they could see what was wrong, they would sort it their end and I would receive a text to activate. I had a couple of welcome emails but no text. The next day the third said to delete everything , take out the old sim and start again, which is what I did. 30 minutes later I was up and running. Why this wasn't recognised 2 days earlier ?
On a positive it's only been a week but no problems and stable.
September 30, 2026
Reply from Asda Mobile
Hi Andy, thank you for taking the time to share your feedback with us. Experiencing a total loss of service for two full days during a new connection process is understandably frustrating, especially when promises of a callback cannot be fulfilled due to that very disconnection. Having to contact support multiple times before receiving the correct solution to delete the profile and restart the activation process is not the smooth onboarding experience we aim to provide. We acknowledge how inconvenient it was to wait for a resolution that should have been identified during your very first call.
We appreciate you highlighting that your connection has remained stable and problem-free since the issue was resolved. To address the delays and communication gaps you encountered, we are reviewing our advisor training protocols and internal troubleshooting procedures. This will help ensure our team quickly identifies eSIM setup errors in the future and prevents unnecessary delays for new customers. Your insights are invaluable in helping us refine our processes, and we are grateful for your patience while everything was being resolved.
Best wishes, Shada- Asda Mobile.
Robbed me of £22 for a number that no…
Robbed me of £22 for a number that no longer exist 😭
October 8, 2026
Unprompted review
Reply from Asda Mobile
Hi Kvnqz, thank you for taking the time to share your feedback. We deeply regret the frustration caused by the charge for an inactive contact line. We are investigating our billing records and updating our database to prevent this error from recurring.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Shada- Asda Mobile.
Shocking customer service, security concerns, and unusable signal
Easily the worst customer support experience I have encountered. The backend seems completely disconnected, with rude Vodafone reps operating behind an Asda badge who even had the audacity to ask for my account login credentials over plain email—a massive security and compliance red flag.
To make matters worse, despite their online coverage map claiming full connectivity in my area, I cannot receive a reliable signal where I live. Trying to cancel within my statutory 14-day cooling-off period has been made needlessly difficult. Save yourself the headache and steer clear.
October 1, 2026
Unprompted review
Reply from Asda Mobile
Hi Tommy, we are truly sorry to hear about your experience with our customer support and the frustration caused by the handling of your account details. Protecting your security is extremely important to us, and we take concerns regarding data privacy and staff conduct very seriously. We are also sorry to learn about the network coverage issues in your area and the difficulties you have faced while trying to process a cancellation during your cooling-off period. We will investigate these matters internally to ensure our service and procedures are improved. Please reach out to us through our website's contact form so our team can look into this and assist you further.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Shada- Asda Mobile.
Trouble free change over
September 24, 2026
Reply from Asda Mobile
Hi John, we are glad you enjoyed your experience and appreciate your feedback about how smooth the transition was for you.
Best wishes, Shada- Asda Mobile.
Very simple to change from 3 to Asda…
Very simple to change from 3 to Asda Mobile, took longer than expected to get original number changed over but no drama really.
September 18, 2026
Reply from Asda Mobile
Hi, we are glad you enjoyed your experience switching over to our network. We appreciate your patience with the delay in transferring your number and thank you for your feedback.
Best wishes, Shada- Asda Mobile.
Think twice before using Asda Mobile
The whole experience was a very, very disappointing.
I've transferred one number to Asda around two years ago and got new number from Asda (two numbers both with unlimited calls and text messages, only difference data allowance) Everything was quite OK, Sim card not working from time to time or no signal. But it happens even with the biggest providers. We did not complain. Unfortunately in July the sim stopped working, my husband could receive calls, but was unable to use data, make phone calls or send text messages. We assumed first that he used all his monthly data allowance and maybe there is problem with his phone. We bought him new phone, the problem was still there, he used WiFi and home and as we work from home we didn't notice that his data doesn't work. I've contacted customer service on 24th August to add more data allowance and check if they know what can cause the problem (phone, maybe new sim card would fix that etc). To my huge surprise I've been told that that number was blocked by security team mid July due to it being used in scam. No phone call, no email, no letter, no text message asking to contact them or to warn us that his number has been used in some unlawful matter. I was told over the phone that they can't help me and I was given some number to call to unblocked the number. Unfortunately it was just answer machine where you had to leave your details and wait foe them to call back. I called 4 times, left my details and guess what, nothing. No one called me back. I won't lie I wasn't comfortable to leave my details to some random number (name, address, contact number etc). No action taken by Asda. Since then Asda still charged my card 3 times knowing that number has been blocked and there is no way of using it. They knew I've spoken with customer service, I've notified them of some sort of issue we're having with this number and they did nothing. But still charged me. I've phoned customer service again today and thankfully finally spoken to a lady who tried to help, I can't remember her name but she tried everything. She told me they have 14 WORKING DAYS to fix that ussue, which is OUTRAGEOUS. She managed to fast track us and hopefully this will be sorted way ealier, but I'm very disappointed with the whole experience. I don't think I will recommend Asda Mobile to anyone and I'm considering moving business to other provider once the number is unblocked, as I don't feel they did everything to protect their customer and informed us that this number was used in scam.
August 24, 2026
Unprompted review
Reply from Asda Mobile
Hi Karolina, thank you for taking the time to share your detailed feedback with us. We recognize how deeply frustrating it has been to experience a sudden loss of service without prior notification, especially when it involves security blocks and delayed call-backs. It is completely understandable that being repeatedly billed for an inactive line and having to navigate an extended resolution timeframe has caused significant dissatisfaction.
We appreciate that a member of our team recently attempted to assist by expediting your request. However, we know that this does not lessen the disruption caused over the past few months.
We take these security processes and billing concerns very seriously. We are actively reviewing our communication protocols for blocked lines, evaluating our callback procedures, and investigating the recurring charges made on this account so we can prevent these difficulties from happening again. Your experience is being used to improve how we handle security flags and customer notifications moving forward.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Shada - Asda Mobile.
Really poor service
October 8, 2026
Unprompted review
Reply from Asda Mobile
We're sorry to hear that you feel this way. This is certainly not the level of service we aim to provide, and we apologise for any frustration and inconvenience caused.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Shada - Asda Mobile.
Reply from Asda Mobile
Hi S. Katz, we are so glad to hear that you had a wonderful experience with our supportive team members who were eager to assist you. Thank you for taking the time to share your positive feedback with us!
Best wishes, Shada- Asda Mobile.
I wanted a 12 month contract on 3 gb and still am
I wanted a 12 month contract on 3 gb
Firstly I was told i needed a pay as you go sim at asda ipswich which turned out to be the wrong advice
Then when I found the above out I purchased a 12 month contract sim which arrived through the post which turned out to be the wrong advice as i was then told I need not need another sim and my payg sim which then had my old number pac to it would be ok
then I tried to do a 12 monthly contract on you system and was told how to convert my payg to contracy
Great i thought at last 6 days from starting this,then I set up all the accounts asked for and the system told me great all done accounts linked only to find I could not get from check out to proof of ID it was a loop which an adviser said Asda knew of this gliche in your system
And that is where we are I am topping up a payg hoping in the future i can change it to a 12 month contract
If all your advisers sang of the same hymn shhet it might help instead of all having there interpredation of how things should work
Perhaps if you look at my records of what went on it might make this clearer
Mike
September 30, 2026
Reply from Asda Mobile
Hi Mike, thank you for taking the time to share your detailed feedback regarding your recent experience with our service. We recognize how frustrating it must have been to receive conflicting information across multiple steps while trying to set up a fixed term plan. Navigating through different advice about changing SIM cards, transferring your number, and then encountering a technical loop at the final identification stage is certainly not the seamless experience we aim to provide. We acknowledge the inconvenience caused by these mixed instructions and the software glitch that prevented you from completing your order smoothly.
To resolve these matters, we are reviewing our internal guidance to ensure our advisers provide clear, consistent instructions across all channels. Additionally, our technical team is actively investigating the checkout system issue to fix the identification loop. We will also examine your account history thoroughly to understand the full sequence of events and prevent similar difficulties going forward. We appreciate your patience while continuing with your current setup, and we remain committed to improving our processes so you can transition to your preferred plan without further delay.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Shada- Asda Mobile.
Reply from Asda Mobile
Hi Steven, thank you for your kind feedback. We're delighted to hear that you had an excellent experience with our service. Our team always aims to provide clear and efficient support, and it's great to know we were able to help. Thank you for choosing ASDA Mobile, and we look forward to assisting you again in the future
Best wishes, Shada- Asda Mobile.
Very pleased with the quick
Very pleased with the quick, painless change over. Thank you.
October 7, 2026
Reply from Asda Mobile
Hi, we are so glad to hear that switching over to our service went smoothly and seamlessly for you. Thank you for taking the time to share your wonderful feedback with us.
Best wishes, Shada- Asda Mobile.
Very helpful experience
The person I had spoke to helped me to make the connection I wanted.thank you.
September 22, 2026
Reply from Asda Mobile
Hi Ericha, thank you for your feedback. We are happy to hear that our team member provided the guidance you needed to connect.
Best wishes, Shada- Asda Mobile.
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